CONTENT MARKETING

ZoomInfo to Maximize Business Development through Microsoft Dynamics 365 Integration

ZoomInfo | July 09, 2021

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, declared integration with Microsoft to assist organizations to accelerate their development by directly accessing the full ZoomInfo platform within Microsoft Dynamics 365. ZoomInfo's continually revived data will now be centralized within Dynamics 365, guaranteeing clients have consistent and secure admittance to discover, make, and update their system of record.
With ZoomInfo integrated into Dynamics 365, joint customers can now create and update new and existing records to exclude data decay in Dynamics 365, and they can control the configuration and distribution of data across their system of record. The capability to access ZoomInfo’s data from Dynamics 365 delivers a user-friendly way to pull in valuable intelligence on prospects and customers.
“We’re unleashing the power of ZoomInfo within Dynamics 365, one of the top customer relationship management systems in the world,” said Henry Schuck, ZoomInfo Founder and CEO. “Being able to seamlessly deliver ZoomInfo’s wealth of sales and marketing intelligence directly into Dynamics 365 will improve the experience for every one of our mutual customers. Sales, marketing, and operations professionals can now enjoy the benefits of having ZoomInfo’s best-in-class intelligence as part of their daily Dynamics 365 experience, gaining a competitive advantage in finding their next best customers more proficiently and successfully.”
“Bringing ZoomInfo into Dynamics 365 strengthens the capabilities of our leading CRM system,” said Ray Smith, General Manager of Dynamics 365 at Microsoft. “The ZoomInfo integration means our Dynamics 365 customers have even more insights to drive prospecting and targeting and ultimately engage more customers in the most efficient way possible. This integration helps better manage relationships and stakeholders throughout the sales funnel.”
ZoomInfo ensures the accuracy of its data over time with continuous enrichment services directly within Dynamics 365 while prioritizing GDPR and CCPA compliance, and maintaining rigorous data privacy and security practices through all data provided via partnerships.

Spotlight

Millennials, the generation born beginning in 1980 (and defined
for the purposes of this analysis as adults ages 18-34), are
an extremely unique demographic segment with digital media
consumption habits that vary greatly from older generations.
While those age 35 and older still comprise the majority of media
audiences in the U.S., Millennials account for a disproportionate
share of total screen time and provide a useful glimpse at what
the future of media consumption will look like. As time goes on,
the different viewing habits and behaviors of Millennials will only
become more mainstream.


Other News
MARTECH

Giganet expands offering via channel partner programme

Giganet | August 02, 2022

UK ISP, Giganet is expanding business opportunities in the channel market with the introduction of a number of new FTTP and Ethernet offerings, thanks to its new Channel Partner Programme. The move follows a £250 million-pound investment in the ISP from Fern Trading last year, and a number of initiatives including a multi-year agreement with global supply chain solutions provider, Anixter to support the expansion of full fibre, and investment in training and development. The ISP was also one of a number to commit to helping customers during the cost-of-living crisis by freezing prices for consumers in 2022. The launch of the Channel Partner Programme will see the ISP combine the power of its own infrastructure, CityFibre and Openreach, to generate a wave of new Business FTTP and Ethernet products for the channel market, which the company says will offer exciting business opportunities for Telecoms resellers, MSPs and ISPs. Paul North, head of channel at Giganet, explained: ‘One of the best things about being a nimble provider means we’re not held back by legacy revenues, systems, or technology. Giganet won’t be offering any copper-based services, we’re full fibre all the way and so we’re leading with a bold partner programme that’s focused on the rapidly expanding FTTP opportunity. It’s no secret that our vision is to become the best ISP in the UK, we’re here to disrupt the industry. We make it our mission to make broadband easier for our customers, and we extend that ethos to our partners by giving them the ability to utilise these powerful infrastructures. Our initial product is a Business FTTP proposition over the CityFibre and Openreach networks, designed for the SME market, and we can’t wait to get going.’ Giganet said that it will add more products and services to its portfolio in due course.

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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

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MARTECH

D&H Distributing Offers Microsoft Surface for Business Devices to Partners

Microsoft D&H Distributing, Microsoft | July 27, 2022

D&H Distributing is set to begin offering the Microsoft Surface for Business portfolio of devices to its channel partners. D&H will provide the portfolio of devices including Laptop 4, Laptop Studio, Laptop Go 2, Pro 8 and Pro 7+. The portfolio also includes Pro X, Go 3, Duo 2, Studio 2 and Hub 2S. Along with Microsoft 365, these devices will play a major part in the distributor’s new modern solutions initiative. The strategy helps channel partners better deliver end-to-end, cloud-based software, hardware and services to a range of end-users. Jason Bystrak is D&H’s vice president of modern solutions “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” said Jason Bystrak, D&H’s vice president of modern solutions. “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” he said. This gives D&H channel partners a “compelling” option for providing a suite of devices and accompanying MSP offerings, Bystrak said. D&H is helping its partners grow their practices toward more midmarket opportunities. D&H’s Ongoing Focus on Work from Home, Business Continuity The addition of Microsoft Surface for Business devices is essential to D&H’s ongoing focus on work-from-home and business continuity. It supports the evolving needs of the market as the hybrid workplace continues to take shape. D&H said these Microsoft devices provide a new offering for its partners in target markets such as education and health care. The distributor will offer the devices in conjunction with the Microsoft 365 solution as part of a bundle. It will deliver the bundle through a monthly subscription. This allows companies to assign IT expenses to their operational budgets, as opposed to the capital budget. That provides a more economical way to maintain an updated computing environment. In addition, it plays into D&H’s ongoing built for growth initiative, which continues to bring new opportunities and options to promote its partners’ expansion and profitability. D&H’s Success Path to Cloud D&H will fold content around Microsoft Surface for Business into its Success Path to Cloud program. This gives partners resources, training and support to help them create a successful managed services practice that incorporates cloud solutions. D&H will bundle white-glove and deployment services along with sales of the Microsoft devices to support solution providers as they deliver this technology on site at school, medical or other facility campuses. Jason Jones is Microsoft‘s senior partner development manager for Microsoft Cloud. “D&H has an upstanding reputation built on supporting its partners and developing their businesses, helping solution providers take advantage of high-performance computing as part of a richly functional, cloud-enabled workplace,” he said. “As the market continues to get more complex, involving different degrees of hybrid infrastructures, we’re glad to extend our relationship with D&H to include our flagship Microsoft Surface for Business devices.”

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MARKETING STRATEGY

Splunk Announces Partnerverse Enhancements at Global Partner Summit

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse program benefits. The new Partnerverse enhancements will help Splunk’s 2,400+ partners expand and differentiate their offerings. “Splunk is investing in our partners’ success through our Partnerverse Program with new features and resources to support and enable our expanding global partner network,” said Bill Hustad, Vice President of Alliances and Channel Ecosystems, Splunk. “Partnerverse enables the Splunk partner community to maximize impact by developing the necessary skills, achieving the right certifications and building capabilities that support customers. Together with our partners, Splunk customers can realize their vision for security, resilience and innovation.” New Partnerverse Features During GPS, Splunk introduced new Partnerverse benefits and tools designed to accelerate partner impact. Enhancements include access to the Splunk Cloud Sandbox, a dedicated, persistent, and non-production Splunk Cloud Platform environment. For a duration of 12 months, eligible partners can access a 50GB, single tenant, cloud stack environment to learn about Splunk cloud products, build and test solutions, and demonstrate their solutions on Splunk Cloud to existing and new customers. Splunk also released a new online Solutions Catalog where partners can showcase their expertise and Splunk-based offerings and services to attract and connect with potential customers. In addition, Splunk launched a new Funded Partner Training benefit as part of its Partnerverse program to help Splunk partners build solution competencies and drive enablement. Each eligible partner will receive two coupons for Splunk Enterprise Certified Architect and/or the Splunk Cloud Administration course. These trainings help prepare partners for certifications that validate an individual’s skills and knowledge of data management and system configuration for data collection and ingestion in a Splunk Cloud Platform or Splunk Enterprise environment. Eligible partners will continue to have access to a 50 percent discount on all individual instructor-led and self-paced Splunk training. Splunk Announces New Customer Immersion Experience Center Splunk also announced it will work with Amazon Web Services (AWS) to create a new and groundbreaking Customer Immersion Experience Center in its Splunk office in London Paddington to demonstrate the impact of data and digital transformation. This immersive experience will provide each Splunk customer with tailored, real-world applications to unlock innovation, enhance security, drive resilience and deliver an inspirational vision of their cloud journey. All attendees across core industries, starting with retail, will engage with Splunk’s cloud-based solutions to see first-hand how an effective data strategy can elevate their innovation in a fast-paced world, reduce costs, and ensure they can stay ahead of the competition. “We work very closely with Splunk and Splunk partners, and are committed to providing our joint customers with opportunities to innovate with confidence, migrate and modernize existing environments, and scale without limits,” said Ruba Borno, Vice President, Channels and Alliances, AWS. “The Customer Immersion Experience Center will take this one step further in developing effective data strategies to help our customers expedite digital transformation and drive success.” Splunk Wins Google Cloud Technology Partner of the Year - Marketplace Splunk received the 2021 Google Cloud Technology Partner of the Year - Marketplace award for its achievements in the Google Cloud ecosystem, helping joint customers to transform their businesses. The combination of Google Cloud’s AI-powered, industry focused products and services and Splunk’s industry-leading data platform has empowered Splunk’s global customers to accelerate their cloud transition while helping them digitally transform and reimagine their business. “This award recognizes Splunk’s commitment to customer success, and its delivery of innovative and impactful solutions on Google Cloud Marketplace,” said Bronwyn Hastings, Vice President of Global ISV Partnerships and Channels, Google Cloud. “We’re proud to recognize Splunk as our Technology Partner of the Year Marketplace, and we look forward to continuing our work together building and creating business value for customers with cloud technologies.” Congratulations to the Splunk Partner Awards Winners Splunk recently recognized a number of global high-growth and strategic partners at the Splunk Global Partner Awards. These partners drive positive business outcomes, as well as help joint customers leverage Splunk to solve their challenges and share Splunk’s customer-first mentality. To learn more about the Splunk Global Partner Award winners, please visit the Splunk blog. .conf22 is an opportunity to see the strength of the Splunk Partnerverse in action and Splunk appreciates the support from its .conf22 sponsors. For more information on .conf22 announcements, visit the Splunk .conf22 website. About Splunk Inc. Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

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Spotlight

Millennials, the generation born beginning in 1980 (and defined
for the purposes of this analysis as adults ages 18-34), are
an extremely unique demographic segment with digital media
consumption habits that vary greatly from older generations.
While those age 35 and older still comprise the majority of media
audiences in the U.S., Millennials account for a disproportionate
share of total screen time and provide a useful glimpse at what
the future of media consumption will look like. As time goes on,
the different viewing habits and behaviors of Millennials will only
become more mainstream.

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