Malwarebytes | October 19, 2022
Malwarebytes, a global leader in real-time cyberprotection, is expanding its channel presence in EMEA with a new management team structure and offerings for the success of its channel partners.
Over the last year, Malwarebytes achieved 250% MSP partner growth as part of its move to rapidly grow the company’s MSP programme, and is enhancing its channel programme for similar VAR partner growth. A range of localized training and programme additions, including a new Partner Experience Centre (PXC), are now available to channel partners worldwide. The PXC provides partners with a 360-degree, digital-first online portal to evaluate potential cybersecurity challenges and business opportunities for customers deploying Malwarebytes solutions and determines the investment of time and budget required.
Advanced product briefings and training before public announcements, as well as channel-exclusive co-marketing materials and sales promotions, supports Malwarebytes channel partners in growing their businesses. As a result, partners and customers build mutual trust and can create a gameplan to maximize the full benefits from Malwarebytes’ market-leading solutions with rapid return-on-investment.
“Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities. By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC,” said Philip Walsh, Channel Accounts Sales Leader, EMEA and APAC.
“Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities. By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC,” said Philip Walsh, Channel Accounts Sales Leader, EMEA and APAC. “The rapid growth in our channel partner programme over the last year is just the beginning.”
Matthew Gleeson, Director of Sales, APAC, said, “We are redefining the way Malwarebytes goes to market in APAC. We want to be an unequivocal extension of partners’ teams and for partners to feel embedded within our team. While sometimes we directly engage with customers through our technical support or customer success teams, as we expand our partner programme all commercial opportunities will be passed directly to the partners themselves – we know that partners know their customers best.”
Malwarebytes already counts several household name channel partners across EMEA and APAC as customers, including Softcat in the UK, SoftwareOne in Germany, and Lafi in France, and is dedicated to collaborating with partners to bring maximum value to customers. In APAC, Malwarebytes counts The Executive Centre in Hong Kong and PETStock in New Zealand as customers.
AMC Networks, Roku | November 04, 2022
AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men.
The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv.
“This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks.
“This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.”
“The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.”
Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.
Nile | September 15, 2022
Nile, a new provider of enterprise network technology and services, today launched its partner program Nile Connect, focused on driving channel partner success via accelerated business growth, and profitability enabling partners to represent Nile’s new campus network platform. Nile Connect puts partner success at its foundation, equipping the channel with a wired and wireless service reimagined from the ground up to be delivered entirely as-a-Service (aaS) grounded in unheralded network simplicity, security, performance, and dramatically lower total cost of ownership (TCO) for both the partner and the customer.
The unveiling of Nile Connect comes as the company emerged today from stealth to lead a significant market transition that will redefine enterprise networking forever, changing how organizations design, acquire, deploy, secure, and maintain a connectivity experience defined by simplicity. Nile was formed by co-founders Pankaj Patel (former EVP and Chief Development Officer at Cisco) and John Chambers (former Executive Chairman and CEO at Cisco, and founder and CEO of JC2 Ventures) working together as one of the network industry’s most powerful leadership duos, combined with experienced channel executives and engineers, powered by unprecedented IP and innovation, and with strong financial funding.
Nile said more than 50 solution providers were already engaged with Nile Connect at the time of launch, including network ecosystems leaders like Presidio and CBTS, among others. Nile Connect appeals to partners of all sizes and offers a compelling partnership framework designed around:
Simplicity: a tier-less program structure designed for a quick-ramp with simple requirements and processes, with no time-consuming technical certifications, and a value-selling approach;
Profitability: an expanded market opportunity with strong margins to fuel ARR (annual recurring revenue) growth, designed to deliver a net-cash-flow positive revenue stream for partners;
Opportunity: an opportunity to be a part of leading an as-a-Service market disruption with an end-to-end service at a lower TCO and a better network experience; and
Outcome Focused: with the objective to change the technology consumption experience and deliver business and technical outcomes while easing partner service delivery and cost model concerns
“As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. “Our approach is different. Nile Connect is designed to work with and through partners, not around them. Our partners’ success is at the forefront of everything we do with a commitment to a quick ramp and faster path to revenue. This true collaboration is a win-win-win – for partners, for Nile, and most importantly, for customers.”
“As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile.
A Program Designed to Eliminate Channel Pain Points
Nile Connect provides a simple, tier-less approach that ensures partners are able to achieve the highest levels of margin as they start, and no longer have to wait until much later after meeting requirements for multiple technical certifications and revenue ramp to get to higher tier and discount levels. Simplified program tools and processes further ensures that partners are not adversely impacted by complex workflows that add to operational overheads that dilutes profit. Nile brings a differentiated and innovative technology unveiled into a market transition, along with an opportunity to bundle more solutions and support customer outcomes, Nile Connect is designed so partners seamlessly fit in to the ecosystem and truly pioneer transformation for their customers – all without the complexity, competition, and confusion they’re increasingly experiencing today from entrenched incumbent manufacturers.
“We are incredibly excited about the prospect of bringing such an innovative and differentiated offering to customers,” said Dave Hart, President and COO of Presidio, the leading global digital services and solutions provider. “Nile offers what many of our customers have been asking for – a simple approach to IT infrastructure that provides a scalable operating model combining innovative technology for deployment, monitoring and support with a predictable financial model that removes the operational and financial headaches of owning and supporting the network. At the same time, Nile’s leadership is equally committed to the success, profitability, and differentiation of its partners, which is always welcome news in this industry. We see Nile’s offer as a real win-win for Presidio and our customers.”
An Ecosystem Ready for the Disruption
Nile’s innovation and delivery model disrupts traditional sales motions, built from the ground up to be delivered as-a-service, providing consumption-based connectivity and services in conjunction with its partners and ensuring the partner-customer relationship remains intact. Nile’s revenue-sharing approach also eliminates variables and streamlines the process—it’s simple, straightforward, and focused on what matters most: customer success.
The Nile Connect program is ideal for partners of all sizes, from large national solution providers to regional and local partners. Nile is also an ideal play for the MSP (managed service provider) channel, as its innovative network solution simplifies service delivery, reduces help desk calls, automates management to maintain guaranteed service performance levels, removes the need for lifecycle management, and delivers a net cash flow positive financial model.
“As the network model shifts to aaS, Nile is redefining what a partner-first approach should look like – one where partners have guaranteed growth and profitability, where value for the customer continues to evolve, and where the friction of ownership, configuration, and transactions is eliminated,” said Bob Burlas, Chief Product Officer, Pomeroy IT Solutions, Inc. “We are excited by the potential of this innovative offering and are committing our resources to bring a differentiated solution to our customers and prospects.”
“Eliminating complexity, especially as it relates to the solutions that we can offer our customers and prospective customers, has been a challenge for far too long,” said Joe Putnick, Chief Innovation Officer, CBTS. “Nile’s approach takes direct aim at this—it’s simple, it’s straightforward, and it puts the customer first while also making partner growth a priority.”
North American partners interested in Nile Connect can learn more at https://nilesecure.com/partners/ or can contact Vivek Khemani, VP of Worldwide Channel Sales at email@example.com.
Nile is redefining the network experience for customers with disruptive simplicity, delivering true network-as-a-service consumption, built in hardened security, lifecycle management without the management and backed by the industry’s only verified, performance-based SLAs. For more information, see nilesecure.com.
MULTI CHANNEL MARKETING
Stratodesk | October 04, 2022
Stratodesk, the EUC endpoint OS innovator, today introduced its best-in-class Stratodesk Managed Service Provider (MSP) program for MSPs and system integrators. The new program enables partners to offer complete services to provision and manage endpoints for hybrid workplaces.
The program makes it easy for our partners to deliver a more comprehensive cloud service because of their ability to deliver the most innovative endpoint OS. The MSP program, which includes Stratodesk software – Stratodesk NoTouch OS and Stratodesk NoTouch Center – offers optional multi-tenancy services, and a predictable cost model that includes all-in-one licensing. In addition, the program is dynamically scalable when license needs change and deploys in minutes over the internet.
Organizations are actively looking to transition to the cloud but sometimes cost and complexity are major obstacles. Stratodesk MSP partners can now enable organizations to realize significant efficiencies in time to implement and related costs. Our joint customers can have an effective roadmap for their endpoints no matter where they are in their cloud journey, while allowing them to focus on their core business instead of IT.
“Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk.
“Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Based on direct input from partners, we’re giving service providers and integrators access to the Stratodesk NoTouch OS features and tools enabling them to take an enhanced cloud workspace offering to market.”
Stratodesk’s new program unlocks new and differentiated offerings and services with an attractive subscription model that opportunities and helps to scale the business of partner providers. The Stratodesk NoTouch OS helps the partner’s customers easily execute their virtual desktop and thin client strategy in the way that best fits their business, knowing they can manage their entire fleet of endpoints from one console with best-in-class support from the MSP and Stratodesk. Among the first MSP partners signed to the new program is Centre Technologies.
Stratodesk MSP partners can scale easily based on growth or seasonality
Stratodesk can deliver centrally managed endpoints in minutes to end-users physically located anywhere in the world through cloud or on-premises deployment models. Stratodesk’s flexible approach to workforce productivity lets IT teams transform new or existing laptops, thin clients, desktop computers and hybrid devices into secure enterprise edge and cloud workspaces. Stratodesk NoTouch allows IT teams to convert a broad range of x86-, x64- and ARM-based hardware quickly into modern machines with the latest software and security capabilities for end-users, while giving IT complete control over the asset.
Additional benefits to partners include:
Cloud-ready Stratodesk software enables regional expansion with no capital investments
Ability to own and manage the customer relationship end-to-end
Easily address seasonality demands and the need to expand user base periodically
Reduce MSP management costs with a single easy-to-manage and deploy OS instead of a variety of legacy systems
For more information, visit the Stratodesk Edge channel partner program web page, and inquire to become a partner today. Additional Stratodesk MSP resources include: Simplify Multi-Tenant Endpoint Management for MSPs and MSPs Use Stratodesk Software to Manage Mult-Tenant Deployments.
Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and. dedication to delivering the most innovative software solution to its customers. For more information, visit www.stratodesk.com.