Marketing Strategy

ZINFI Releases ‘Feet on the Street’ Podcast Series on Channel Management

Feet on the Street

A channel marketing automation company, ZINFI Technologies, Inc., recently announced the release of its latest 'Feet on the Street' educational video podcast series. The podcast series focuses on innovative channel management strategies for collaboration through partner ecosystems and features special guest Jay McBain, Chief Analyst at Canalys. ZINFI Technologies is the company leading the creation and definition of Unified Channel Management solutions, including partner relationship management (PRM), affiliate marketing management (AMM), partner marketing management (PMM) and partner incentives management (PIM).

The video podcast series is divided into seven chapters and is now accessible on demand from the ZINFI website. The podcast series begins with a conversation regarding a new type of partner and the process of collaborating most effectively with them to drive profit. McBain observes that every prospect has seven trusted partners, many of whom play a crucial role in implementing a product despite not being directly involved in the transaction, which can be completed digitally and via marketplaces.

McBain and ZINFI’s CEO, Sugata Sanyal discuss the function of technology platforms, such as channel management software, in this new form of collaboration. In addition, they discuss the significance of automation concerning effective partner relationship management strategies. According to McBain, a prospect engages in an average of 28 'moments' before making a decision; therefore, collaborating with partners across the entire engagement process through automation is essential for achieving scale.

In addition, McBain emphasizes vital role of mobility in collaboration with partners, highlighting the phase of the COVID-19 pandemic. He also mentions the over thirty ways to communicate with partners and guides in utilizing channel management software.

About ZINFI Technologies

One of the leading Unified Partner Management innovation companies, ZINFI Technologies, enables channel partners and vendors to achieve profitable growth predictably and fast globally. The company is based in Silicon Valley, USA and was established in 2007 by channel veterans with vast global channel management experience. The team aims to see high-performing sales channels by deploying a simplified, innovative and comprehensive state-of-the-art SaaS Unified Channel Management automation platform.

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