CHANNEL PARTNERSHIPS

ZINFI Ends Another Year on a Successful Note

ZINFI | January 20, 2022

PRM platform
On January 18, ZINFI Technologies, Inc., announced that its software businesses had a 35 percent year-over-year increase in revenue for its PRM platform by the end of 2021. Additionally, ZINFI was recognized as a ‘leader’ from the crowd-sourced review site G2 for its PRM and PPM solutions. It has won this title for four quarters in a row.

ZINFI’s growth in revenue was driven by the addition of dozens of new enterprise accounts of varying sizes in 2021. Accounts across the manufacturing, green-energy, retail, and technology sector chose ZINFI’s PRM solutions. Additionally, smaller organizations adopted its PRM solutions rapidly. It enabled these organizations to hire, train, and equip their partners and move on from the email and Excel-based workflows.

In 2021, ZINFI introduced its 12x platform architecture. It runs on Microsoft Azure and assists customers with secure and always-on abilities. More so, it allows distributed data management to help organizations automate compliance with regional data privacy regulations.

2021 was a year of hope, bringing rapid vaccination around the world, but organizations remained cautious about bringing their workforces back to the office. At the same time, we saw unprecedented mobility in the labor market, as employees opted for work-from-home options with better pay and moved to locations offering a higher quality of life. The demand for remote work options and the movement of the workforce away from cities accelerated the adoption of sophisticated channel automation technologies, and we saw this rise across all segments. ZINFI's state-of-the-art partner relationship management platform can keep businesses running at the speed of digital, and it enables the deployment of a highly distributed and efficient workforce that can effectively recruit, train and manage a fully distributed channel organization."

Sugata Sanyal, founder & CEO of ZINFI

ZINFI introduced 250 new features across their platform. These features have enhanced the following areas:
  • Virtual Concierge
  • Partner Profile & Groups Management
  • Advanced Partner Onboarding
  • Mobile App
  • Advanced Connectors

ZINFI offers a 30-day free trial (no credit card required) to its potential customers. It gives them access to its entire Unified Channel Marketing automation platform to try out its industry-leading channel management applications before they make a purchase decision.

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CHANNEL PARTNERSHIPS

StormForge Extends Kubernetes Efficiency at Scale to More Enterprises Than Ever Before with New Channel Partner Program

StormForge | November 11, 2022

StormForge, the leader in cloud-native application performance testing and resource optimization, today announced its Channel Partner Program. The StormForge Channel Partner Program focuses on providing distributors, resellers and other partners with the most effective resources to put the StormForge machine learning-based optimization platform within every enterprise's reach. The Channel Partner Program complements the StormForge Cloud Provider Alliance Partner Program, which includes highly collaborative relationships with industry powerhouses such as AWS, Microsoft Azure and Datadog. New partners include CLIMB, Amazic and SIOS. Resellers include A-Var, Oteemo, Mobia and Ahead. "The Kubernetes developer and user communities are incredibly large and diverse - and they're growing rapidly. So it's natural for us to design a Channel Partner program that extends the reach of StormForge's patent-pending machine learning technology to as many enterprises as possible," said Amy Medeiros, Head of Marketing, StormForge. "StormForge optimizes Kubernetes at scale in ways that no other solution can. We want to help as many customers as possible achieve success with their Kubernetes journey, and that means arming our partners with game-changing solutions that make that process as smooth and effective as possible. The Partner Program keeps customer relationships front and center, while also offering a simple, collaborative, and rewarding experience for our partners." The StormForge Partner Program consists of solutions, training including hands-on certification and tools that enable its partners to offer customers the most effective platform for optimizing Kubernetes at scale. Partners gain access to an exclusive partner portal, deal registration, integrated campaign kits, sales tools, technical training support, sales incentives and a dedicated StormForge Certified Kubernetes expert. "Kubernetes performance and optimization is one of the most challenging things our customers are navigating in today's enterprise environments, and being able to offer StormForge gives us such a strong opportunity and position to support them," said Frank Shepherd, VP of Engineering, A-Var. "StormForge's platform delivers that magic combination of increased efficiency and higher performance that results in our customers' ability to innovate." "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge's machine learning technology combined with its holistic approach that spans production and non-production environments makes Kubernetes resource optimization a reality for a lot of our customers for the first time. Working with StormForge is a strategic move that we expect to drive real impact for our customers." StormForge's flagship product, StormForge Optimize Live, delivers ML-powered Kubernetes resource optimization through analysis of observability data, intelligent recommendations, and automated action based on that analysis. The ML focus goes beyond cost or performance alone, optimizing both at any scale to enable intelligent business decisions with minimal trade-offs. Just last month, the platform added the industry's first bi-dimensional Kubernetes pod autoscaling, which minimizes cloud waste during the autoscaling process without sacrificing application performance. This powerful platform puts the best possible offerings in the hands of partners and resellers, whose customers need flexibility across cloud environments and the ability to optimize in production and non-production environments. Purpose-built for Kubernetes, StormForge runs in any CNCF-certified distribution and integrates easily with existing Kubernetes environments, including all Kubernetes cloud services, management platforms and observability solutions. It also enables fast time-to-value with one-click deployment and continuous, automated Kubernetes resource optimization. "We sincerely welcome this partner program. StormForge's M/L technology is essential for using the container platform technology that is indispensable for DX. This is because it not only increases the productivity of container utilization engineers, but also optimizes the infrastructure resources used. SIOS Technology, Inc.has had a strong relationship since StormFoge was founded. Through this Programme, SIOS Technology Corp. is promoting the further advancement of the Cloud Native in the Japanese market," said Minoru Aoki, Vice President, SIOS Technology, Inc. For more information about the Channel Partner Program, please visit: https://www.stormforge.io/company/partners/ About StormForge StormForge brings together world-class data scientists and software engineers to enable businesses to drive breakthrough IT and operations efficiency. The StormForge Platform is set apart by its unwavering focus on building AI-powered software products that are designed to help people, not replace them. The StormForge Platform uses enterprise grade performance testing coupled with machine learning to drive major application performance gains and cost reductions in complex environments. In February 2020, StormForge announced funding from Insight Partners to accelerate the growth of its Platform. StormForge was founded in 2015 and is based in Boston and Washington, DC. Learn more at www.stormforge.io.

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CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

Bigger growth opportunities beckon for partners who rewrite the rules of cybersecurity with Infoblox

Infoblox | December 05, 2022

Infoblox Inc., the leader in cloud-first networking and security services, unveils its new partner program today, designed to maximize opportunities partners can secure and deliver. The Skilled to Secure trusted partner program reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. Infoblox BloxOne® is the first cloud-native platform delivering DDI (DNS, DHCP, and IPAM) and DNS data-enabled threat detections, and offers partners predictable, reliable renewal margins year after year. A Forrester Economic Impact Report found that BloxOne® Threat Defense can deliver a staggering 243% return on investment. Integrated into the security ecosystem, BloxOne® enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized, and remediated in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the competencies required to deliver BloxOne® and maximize its value for customers. Chris Millerick continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly skilled and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the competencies required to stand out and grow in the cybersecurity market.” Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration, “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds, and demonstration software. The Skilled to Secure program is built around three tracks designed to deliver support across the channel: Value-added Reseller and Systems Integrator, Service Provider, and Value-added distributor. Based on their track record and meeting the defined competency requirements, partners’ awarded level will be announced in May 2023. More information on the program, its structure, requirements, and benefits are available on the Infoblox website. About Infoblox Infoblox is the leader in next-generation DNS management and security. More than 13,000 customers, including over 75% of the Fortune 500, rely on Infoblox to scale, simplify, and secure their hybrid networks to meet the modern challenges of a cloud-first world. Learn more on our website.

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REPORT This is what separates leading marketing teams from everyone else. 600+ organizations have contributed to this research report and shared their best practices for marketing automation success. Their responses were distilled into a single report, offering the essential advice on how to approach your marketing strategy plan

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