CHANNEL PARTNERSHIPS

ZINFI and Channelnomics Announce Strategic Partnership to Provide Channel Solutions to Mid-Market and Enterprise Organizations

ZINFI Technologies, Channelnomics | April 05, 2022

ZINFI and Channelnomics
ZINFI Technologies, Inc., a leading provider of Unified Channel Management solutions, and Channelnomics, a business strategy and research firm that helps companies improve the performance of their direct and indirect channels, are pleased to announce a global strategic partnership designed to create an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI's industry-leading channel automation platform and Channelnomics' deep expertise in go-to-market strategy, program development, and growth consulting capabilities.

With automation playing an increasingly critical role in every aspect of channel-based organizations, companies recognize that they need to accelerate the deployment of digital solutions to ensure they effectively automate profitable growth via distributed channel networks. The ZINFI-Channelnomics partnership brings together world-class expertise in channel strategy and program development, workflow automation, and revenue optimization capabilities as organizations make the transformation to building high-performing channels.

"The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI.

"The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI. "Channelnomics offers deep expertise in partner programs, organization and workflow design, incentives management, partner enablement, and go-to-market intelligence.  With their guidance in the deployment of channel best practices, our customers can leverage ZINFI's channel automation platform to dramatically reduce time to ROI and maximize returns."

"A common challenge facing channel leaders and organizations is the translation of go-to-market programs and policies into efficient and effective automated workflows. Partnering with ZINFI will enable Channelnomics to extend its leading channel strategy and program design services into actionable processes and effective management that produces real, profitable results, "said Larry Walsh, founder and CEO of Channelnomics. "Working as a unified team, ZINFI and Channelnomics can help customers unlock the vast potential of an intelligent digital channel strategy. The alignment of Channelnomics and ZINFI's core capabilities will allow organizations engaged in indirect marketing and selling to scale predictably, rapidly, and profitably around the world."

ZINFI's Unified Channel Management software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI's modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements.

Channelnomics offers a portfolio of research and channel development services, including channel and go-to-market strategy consulting, channel digital transformation planning and development, partner and customer experience management, rewards and incentive design, channel performance diagnostics, channel team and partner enablement services, quantitative and qualitative research services, and strategic content support. Channelnomics's expertise and experience in channel development, management, and optimization enable businesses around the world to identify and capitalize on the scale and capabilities of various channel routes to market.

In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management."

Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5).

About ZINFI Technologies
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

About Channelnomics
Channelnomics believes exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Channelnomics' industry experts work with clients to provide the evidence they need to validate and structure their strategy. Their clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

Spotlight

New Changes Coming to Facebook Facebook recently announced changes at the F8 Conference. There is one change in particular that you’ll want to know about for your business. My Quick Tip Tuesday videos are short, sweet, and to the point to give you actionable tips you can use immediately in your business


Other News
MARKETING STRATEGY

Reprise Named to Ad Age Best Places to Work 2022

Reprise | January 25, 2022

Reprise, the performance marketing and eCommerce specialty agency of the IPG Mediabrands network, announced it was named to the Best Places to Work 2022 list by Ad Age, an influential publication that reaches key decision makers and disruptors across the marketing and media landscape. In this annual ranking of companies that lead the industry in areas including company culture, leadership, pay, and workplace benefits, Reprise was awarded for its high overall scores amongst companies with more than 200 employees. This award was chosen by the people who experience the company most closely. Ad Age conducted an analysis of survey responses from employees and questionnaires filled out by employers to determine the winners. The full list of winners is available in the print issue and online. Our team at Reprise makes our workplace what it is today and are helping to shape it for the future. We are in a unique position where our agency’s success is fueled both by the relationships with our clients and the strength of our partnerships across our network. Thank you and congratulations to our employees on earning this recognition, which is a celebration of their creative approach to our business and commitment to a vibrant and inclusive culture.” David Mataranglo, US CEO, Reprise Ad Age Best Places to Work 2022 honors 50 companies that did a standout job over the past year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. Reprise continued to grow at an accelerated pace through new business and organically, while the agency also welcomed talented new hires across the U.S. amidst a highly competitive marketplace. From senior leaders to early career professionals to career changers, Reprise attracted nearly 300 people to its community of specialists developing and applying their crafts in search, social, SEO, experience, commerce, media, and more. Together the team delivered industry award-winning work and created Flow for clients. Despite the pandemic’s difficulties, the Reprise team rose up to support each other, gave back to those in need, reconnected, and engaged on issues that mattered in the world and in their daily lives. Their joy and resilience also made it among the Best Places to Work. “The advertising business saw a healthy comeback and ad tech firms and health care agencies thrived, making 2021 a decidedly strong year for the industry,” said Dan Peres, associate publisher and editor-in-chief, Ad Age. “The pandemic continued to impact—and permanently change—how we work, and this year’s Ad Age Best Places to Work winners created the right culture and opportunities for their teams.” Ad Age’s Best Places to Work Methodology Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. About Reprise Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 45 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, please visit www.reprisedigital.com now. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.

Read More

CHANNEL PARTNERSHIPS

Tinuiti Named Microsoft Agency Partner of the Year

Tinuiti | February 17, 2022

Tinuiti became the first independent performance marketing agency to win the Microsoft Agency Partner of the Year award for demonstrating excellence in engagement, revenue growth, and depth of partnership across all of Microsoft Advertising. It is the first time Microsoft honored an independent agency since it first created the award six years ago. Tinuiti's decades plus partnership with Microsoft Advertising has transformed over the years to meet the ever-evolving needs of the digital advertising landscape, to earn the reputation as early and extensive adaptors of new products that deliver the best performance results for their established and emerging roster of clients. With 32% year-over-year growth with Microsoft Advertising, Tinuiti showed clear intentions of continuing to grow the partnership into 2022. This year's awards theme was "Together we are Limitless," to reflect the powerful impact that key partnerships have had this past year, amid continued uncertainty and renewed opportunities. As the first independent agency to win Agency Partner of the Year, we're extremely honored to be recognized for driving innovation, efficiency and growth for our clients. As an independent firm, we are able to provide a limitless approach to what's possible, to deliver the strongest brand performance and ROI for our clients. We value the Microsoft partnership, one that has been a true collaborative exchange to help solve complex business issues for our clients and who has been there as we grew to become the largest independent performance marketing agency." Obele Brown-West, Tinuiti's Chief Solutions Officer Tinuiti and Microsoft Teams leveraged the firm's proprietary, award-winning technology, Mobius, a suite of AI-enabled marketing intelligence and media activation technology, to unify data sources into an ecosystem where data is interconnected to provide a truly unified marketing strategy. Tinuiti's Media teams utilized Mobius to re-forecast during uncertain times and pivot ad strategy quickly as the pandemic and societal events required brands to shift course frequently. "Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for Tinuiti with the Agency Partner of the Year. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption." – Sean O'Connor, International Marketing Director at Microsoft Advertising. Tinuiti has built strong relationships with all the major tech platforms as a charter member of the Amazon Advertising Agency Partner Network; Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner and the first independent agency in the US to receive official TikTok Marketing accreditation. Tinuiti has experienced rapid expansion, growing seven-fold in size since 2017. Tinuiti welcomed nearly 700 new employees in the last 12 months, nearing 1,100 in headcount, a 59% year-over-year increase. The firm has consistently been on the forefront of emerging spaces years ahead of the competition—from Amazon and Retail Media, to being a respected industry thought leader on data privacy, to breaking out ahead on streaming advertising. The company is currently hiring for multiple roles across divisions to keep pace with growth. About Tinuiti Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and Aemail marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

Read More

CONTENT MARKETING

OneScreen.ai Partners With Evertreen to Help Offset Carbon Footprint in Outdoor Advertising

OneScreen.ai | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static or digital billboards, wall murals, bus and airport signs, and more. “From individuals and businesses to industries and countries, it’s our responsibility to reduce greenhouse gas emissions and support our planet, Whether for Earth Day or any day, we are taking various steps to care for our people, our company, and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint.” Sam Mallikarjunan, co-founder and CEO of OneScreen.ai OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral. High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms, and food scarcity. According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is displayed for nearly 54 hours, and 3) generates 263,822 impressions by car, it produces 12,170,804 grams of carbon dioxide. Approximately 81 trees offset this carbon footprint. Evertreen trees are planted directly by local farmers to help fight global warming and desertification, create new ecosystems, and reduce industrial impact and pollution. Satellite tracking provides continuous updates on growth status, photosynthetic activity, presence of dry and infertile soil, and more. The company aims to protect and restore forests on a massive scale, creating livelihoods for people living in extreme poverty. Friday, April 22, 2022 marks the 52nd anniversary of the first Earth Day. This year also marks the 150th anniversary of National Arbor Day celebrated on Friday, April 29, 2022. About OneScreen.ai, Inc. OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022.

Read More

CHANNEL PARTNERSHIPS

Asia Pacific Channel Partners Select BlackBerry Jarvis to Secure IoT Software

BlackBerry Limited | March 21, 2022

BlackBerry Limited announced 13 channel partners (Distributors & Value Added Integrators) that will offer BlackBerry Jarvis 2.0 to companies that build secure, mission-critical systems in APAC. Whether in transportation, medical equipment or on the factory floor – BlackBerry Jarvis is key for industries that must adhere to strict regulations while managing complex supply chains and the escalating risk of security attacks on cyber and physical systems. BlackBerry Jarvis is a binary software composition analysis (SCA) and security testing tool, designed to detect and list open-source software and software licenses within embedded systems, as well as cybersecurity vulnerabilities and exposures. It performs a thorough scan of the software binary and produces a software bill of materials (SBOM), offering deep actionable insights in a fraction of the time it takes for security professionals to manually perform these tasks. Embedded software developers use BlackBerry Jarvis to demonstrate compliance to specific security standards and harden their systems to make them more resilient. Regulators can also use the tool to enforce compliance, verifying security claims by manufacturers and suppliers. "Asia Pacific is at a tipping point in how it protects infrastructure and industries against growing IoT security threats as digital automation continues to advance, As a leader in mission-critical solutions, BlackBerry QNX is excited to enable so many ecosystem partners to deliver BlackBerry Jarvis across more sectors, offering rapid, trusted intelligence to companies, developers and regulators that need to protect IP, address compliance issues and deploy security resources where they are needed most." Dhiraj Handa, VP, Asia Pacific, BlackBerry QNX The BlackBerry Jarvis partners include UPS Technology (Korea), KMS Technology Inc. (Korea), RT Solutions Inc. (Korea), Strategic Innovation Business Group, Macnica, Inc. (Japan), Hitachi Industry & Control Solutions, Ltd. (Japan), ISB Corporation (Japan), Nexty Electronics Corporation (Japan), SC Automotive Engineering Co., Ltd. (Japan), Gopalam Embedded Systems Pte Ltd (India), AdvanTrak Technologies Private Limited (India), Thunder Software Technology Co., Ltd. (China), Mcloudware Technology Co., Limited (Taiwan), and Nanjing Leading R&D Information Technology Limited (China). BlackBerry's partner news follows a spate of high-profile cyberattacks on critical infrastructure as networks and legacy systems are increasingly exposed by the convergence of information technology (IT) and operational technology (OT). In response, nations are introducing multiple safety and security standards for industries such as automotive, medical, industrial automation and rail. This shows no sign of slowing, with the Ponemon Institute1 finding that 9 out of 10 companies adopting IoT expect to experience a breach or attack caused by unsecured IoT devices in the next two years. Earlier this year, BlackBerry Jarvis was also recognized as "Best in Breed" among leading binary analysis solutions by an Internal Research & Development project (IRAD). The analysis was conducted on behalf of the United States Department of Defense (DoD) by The Aerospace Corporation, and recommends the most proficient binary analysis solutions on the market for embedded software, citing BlackBerry Jarvis as the most promising and robust after a rigorous assessment of all the key players. About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

Read More

Spotlight

New Changes Coming to Facebook Facebook recently announced changes at the F8 Conference. There is one change in particular that you’ll want to know about for your business. My Quick Tip Tuesday videos are short, sweet, and to the point to give you actionable tips you can use immediately in your business

Resources