MARKETING ANALYTICS

ZeroSum Announces the Launch of MARKETai, a Marketing Platform

ZeroSum | May 28, 2021

ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance:

• All available inventory in the US
• Machine learning
• Patent-pending predictive technology
• Major marketing channels
• An audience of real-in-market shoppers

Their cloud-based platform houses an inventory of over 640 million VINs, and dealerships can leverage the cross-platform advertising system to target active shoppers.

"This exciting launch is consistent with our mission to leverage big data for disruptive market growth. This application will benefit auto dealers and operators by combining our unique shopping audience with marketing automation in ways that will help our customers improve market share in key segments," said Matt Sharp, Chief Digital Officer.

ZeroSum's 1:1 correlation between buyers and vehicle sales enables better targeting. the outcome will be more efficient and effective advertisements and marketing campaigns. Dealers can analyze their market in real-time using:

• Sales conversion rates
• Market turn rates
• Days' supply
• Competitive inventory

MARKETai integrates with dealer's data to allow the system to capture relevant data surrounding inventory and the people shopping. The platform provides the metrics that dealers need to know:

• Inventory Impressions and VDP Views
• Conversion rates on lead sources
• VIN Level marketing attribution

These insights are critical to effective omnichannel digital marketing. The MARKETai predictive modeling technology is a patent-pending application. It allows users to forecast and map a buyer's journey and track the marketing process to sales for all vehicles in their inventory. These features result in increased optimization of vehicle detail pages (VDP) traffic and views on specific vehicles that need more attention to sell. Other optimizations include logic and learning that will turn off or reduce the budget for units that are likely to move and already have the inventory views they need to turn.

One notable feature of MARKETai is its creative graphics and visualizations of dealership data. This view allows all dealer employees to take part in the decision-making process strategically. MARKETai converts data sets into coherent, accessible information for marketers, sales managers, and owner-operators. Dealers can also rely on a ZeroSum Dealer Success Manager for a Managed SaaS platform experience and customer support.

About ZeroSum

ZeroSum may be a leader in software, marketing, and data. Powered by its SaaS platform, MARKETai, ZeroSum simplifies and modernizes automotive marketing by leveraging data and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real-time.

Spotlight

Customer satisfaction is make or break for manufacturing and wholesale distribution companies, especially in the face of Amazon and Amazon Business. However, many manufacturers and distributors aren’t investing enough in improving their customer experience in the face of the Amazon Business threat.


Other News
CONTENT MARKETING

Van Dyke Horn Public Relations New Strategic Partnership Brings New Capabilities & Hires

VDH | April 19, 2022

After the initial announcement of Van Dyke Horn Public Relations (VDH) and Lambert joining forces on March 30, we asked, what's next? VDH today announced the hiring of four seasoned staff who make up the agency's 11-member team. VDH announced a strategic partnership with Lambert, a national integrated communications agency, on March 30, joining two of Michigan's top PR agencies. VDH remains a Minority Business Enterprise (MBE) business as it has for the last 24 years. The new alliance provides both firms with new opportunities and capabilities, including creative services, multimedia production, website, social media management and digital marketing. Both firms are already bringing shared assets and services to the table for their clients to help achieve goals. VDH plans to rename and rebrand in the next few weeks. Kelsey Hartung and Antonice Strickland, MPS, join VDH as Senior Account Executives. Jerel Jones and Sabira Rahman have both joined as Account Executives. Hartung has nearly 15 years of experience in public relations, community engagement, and event planning and management. Before VDH, Hartung handled corporate communications for Ilitch Holdings, Inc. in Detroit. Prior to that, she led communications and event planning for the legal staff at General Motors, served as director of communications and public affairs for the Public Lighting Authority, and worked at VDH from 2011 to 2014, when the agency was Berg Muirhead and Associates. She is eager to return to the storied agency where commitment to the community is the cornerstone of its work. Hartung received a Bachelor of Arts in journalism from Oakland University. She is a member of the Public Relations Society of America (PRSA) Detroit and the Rotary Club of Detroit. Strickland is an award-winning public relations and communications professional with experience across nonprofit, fortune 500, and entertainment industries for a decade. In her previous roles, Strickland headed up marketing and public relations for the Boys & Girls Clubs of Southeastern Michigan, served as a senior account executive with Truscott Rossman, and was the communications manager for Black Women's Health Imperative from Washington, D.C. She holds a Master of Professional Studies in Public Relations and Corporate Communications from Georgetown University and a Bachelor of Arts in Journalism from Michigan State University. Strickland is a board member of PRSA Detroit and formerly served as chapter president of the National Black Public Relations Society. "Our new hires join our existing staff and senior leadership, bringing more skills and talents into the fold, We continue to break down walls, and barriers to serve our employees, clients and community. This is our home." Georgella Muirhead, APR, founder and CEO of VDH Rahman is an experienced communicator with a concentration in PR, digital marketing, content creating and writing. She earned her Bachelor of Arts in communications and public relations, summa cum laude, from Wayne State University. Prior to VDH, she supported Featherstone, the Children's Foundation and Beaumont Health with PR, digital marketing and media relations. Rahman is fluent in English, Bangla and Arabic. Jones previously worked as a freelancer for Upwork and supported the Detroit Health Department with communications and social media before joining VDH. He has experience leading media relations and marketing campaigns for diverse clients through Lovio George, a communications and design agency. Jones received a Bachelor of Arts in communication from the University of Michigan-Dearborn. "We remain committed to providing the highest quality of services to our clients and our community, We are eager to bring new capabilities to the table alongside Lambert–including creative services, video production, website design and more. VDH continues to grow in size, services and spirit. We are going back to our roots, which will be at the core of our new name and brand." Marilyn Horn, president and CFO of VDH Hartung and Strickland will serve as day-to-day contacts for clients and teams in their new roles. They will lead the development of communications plans, reporting and analytics, communications campaigns, and marketing strategies. Jones and Rahman will play a critical role in implementing program strategies, assisting in PR and marketing plans, while conducting thorough research, media monitoring and drawing analytics. "The team keeps knocking it out of the park to attract top talent to the agency," said Lambert CEO Michelle Olson, APR. "And, our partnership has already opened the doors to opportunities and clients we both would have walked away from alone. The two agencies have skills that continue to set each other apart — and together, we make a stronger team."

Read More

MARKETING ANALYTICS

CLG and Samsung Announce Marketing Partnership

Samsung | April 13, 2021

CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand integration throughout CLG’s team and player digital channels across Twitch, Twitter and Instagram. Samsung is also the Presenting Partner for CLG’s Amateur Competition Platform “Samsung Open Tournament Series,” where Samsung will be involved in all marketing assets and throughout the livestreams of Samsung Open Tournament Series events on the CLG Twitch Channel. The series is coed and provides an opportunity for everyone to gain experience in a competitive and comfortable environment. The first Samsung Open Tournament Series will take place on April 24, with Amateur players competing in League of Legends. The monthly tournaments will alternate between League of Legends and fan-voted games.

Read More

CHANNEL PARTNERSHIPS

Stagwell Enhances Capabilities in via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster. Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams. Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing." Mark Penn, Chairman and CEO, Stagwell The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting: Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries. Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region. FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists. "Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services. "Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population." To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC. About Stagwell Inc. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

Read More

CHANNEL PARTNERSHIPS

Yooz Welcomes New Channel Partner Lead to Continue Its Strategic Growth Initiative

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital payment and DMS space, and major CPA firms throughout the US. Additionally, Jennifer is working to develop and identify new partnerships that expand and solidify the Yooz foothold as the top AP automation solution in the market. Creating and maintaining valued partnerships and strengthening a brand’s market presence are areas in which she has excelled for almost 30 years. “The experience and knowledge Jennifer brings with her is going to help propel Yooz to a wholly new level, She has a proven record of applying her vast understanding of the channel and using it to help propel brand recognition/market reach. I am looking forward to collaborating with her as she puts her plan in motion, and I am extremely excited about what is to come.” Cody Manning, NORAM Chief Sales Officer Andreas brings a wealth of knowledge and experience in all aspects of partnership, development and strategy in IT and change management, believing that the way to real success is developing a true mutually beneficial relationship that helps both sides meet and surpass their growth targets. This idea of investing in partnerships and realizing mutual value a trademark of her work - ties directly into Yooz’s core values of striving for excellence and sharing a customer-centric ambition. It is one of the one of the primary factors behind her decision to join the Yooz family and a key factor in her fit as a team member. “I’m looking forward to locking arms with Yooz leadership to build something that will directly impact the company’s growth over the next 1-2 years and beyond,” said Andreas. “I’m thrilled at the prospect of working with a company that places the same emphasis and value on partnerships as I have developed throughout my career, understanding and uniquely fostering valuable relationships with each partnership.” One of Andreas’ immediate areas of focus will be addressing partnerships in specific verticals such as construction, manufacturing, distribution, automotive and hospitality. Her primary goal is to help organizations understand that they can significantly benefit from the time and cost ROI of seamlessly-integrated automation, while also strengthening their supply chains for a wider economic reach through the support and help of solid, mutually beneficial partnerships. About Yooz Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz’s unique solution leverages Artificial Intelligence and RPA technologies to deliver an amazing level of automation with extreme simplicity, traceability and end-to-end customizable features. It integrates seamlessly with more than 250 financial systems, exceeding any other solution on the market. Yooz is a fast-growing, award-winning, SaaS innovator that is the perfect fit for mid-size organizations across all sectors. It has been recognized as a Great Place to Work®, 10 Best Cloud Solution Provider by Industry Era, Best of SaaS Showplace (BoSS) by THINKstrategies, Top 10 Accounting Solution Provider by CFO Tech Outlook, and Top 50 Company to Watch by Spend Matters.

Read More

Spotlight

Customer satisfaction is make or break for manufacturing and wholesale distribution companies, especially in the face of Amazon and Amazon Business. However, many manufacturers and distributors aren’t investing enough in improving their customer experience in the face of the Amazon Business threat.

Resources