Randori | March 31, 2022
Randori partners now have access to a new partner program as the company moves toward its goal of selling 100% through the channel by year’s end.
The attack surface management (ASM) provider is expanding its go-to-market (GTM) engine with the new program. Inaugural partners include AccessIT Group, DeFy Security, Eversec Group, Gotham Technology Group, Optiv, Set Solutions, Veristor and more.
Gavin Osters, previously with Vectra AI and SentinelOne, joined Randori in January as director of channel management. He leads the program.
Osters will identify new partners and grow the practice as ASM becomes a de-facto security solution.
Meeting Market Demand
Osters said this is Randori‘s first official partner program.
“Building a channel program was always part of our plan to scale to meet market demand,” Gavin Osters.
“Building a channel program was always part of our plan to scale to meet market demand,” he said. “As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly.”
Here’s our most recent list of important channel-program changes you should know. Listening to partners’ input is always key when creating a program, Osters said.
“A program should always have key elements like margin advantage, protection for the partner in the opportunities they create and/or are invited to, and then the ability to retain renewals in the following years,” he said. “Partner input helped create all these things within the Randori partner program.”
Dedication is a core competitive advantage, Osters said.
“In doing so, we feel we’ll be able to enable the channel fully to not just understand and position Randori, but deliver technical pre-sales and partner-enabled services to wrap around the solutions,” he said. “We also feel that Randori offers the absolute best technology in the space of ASM, as well as authentic experiences with the continuous automated red teaming that no competitors are able to offer to the same degree today.”
Osters started a new partner program for the first time at SentinelOne.
“It also afforded me the ability to start that organization with 100% channel as well,” he said. “Vectra is where I truly had a channel leader that helped mentor me by taking things full circle — the external aspects of the channel program to the partner community in conjunction with internal collaboration with sales, marketing, engineering and customer success. The combination of these experiences truly made the Randori opportunity feel like the perfect fit as I put these principles into action.”
Michael Farnum is Set Solutions‘ CTO.
“The evolution of Randori’s partner program has been incredible to watch because it mirrors the adoption of ASM technology by many of our customers,” he said. “We’re deeply focused on helping our customers secure the most critical elements of their infrastructure. And in today’s world, that includes their attack surface. The Randori Recon product brings something unique to the table, the attacker’s perspective. And with that our customers can gain the upperhand to outsmart the adversaries.”
Holder, High Alpha | June 21, 2022
Holder, a web3 CRM and marketing automation platform, is announcing its public launch today. The platform leverages crypto wallet data, social and community insights and first-party data to help web3 businesses understand their customers and build better relationships.
Holder is the first CRM to focus exclusively on tokenized commerce, web3 communities and non-fungible token (NFT) projects, an industry that saw over 200X growth from 2020 to 2021 and is expected to grow by $147 billion from 2021 to 2026.
The company is led by CEO and Co-Founder Drew Beechler, and is the first web3 business to launch out of High Alpha. Beechler is a tenured marketing executive and brand-builder, previously leading the marketing organization at High Alpha since its inception. He also comes to the role with deep experience in both CRM and marketing technology platforms, with a background at ExactTarget and Salesforce and having started numerous marketing and sales software startups during his time at High Alpha.
“The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler.
“The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “Nothing like our platform exists today to help web3 companies harness the power of their on-chain customer data. We believe we can be one of the single-most impactful pieces of technology for web3 businesses to grow, understand and engage with their customers for years to come.”
The Holder platform consists of three main components: a wallet data platform, a web3 CRM and a workflow and automation engine to power marketing and community-building. Today, Holder is primarily serving tokenized communities, decentralized autonomous organizations (DAOs), web3 software companies and NFT projects, including those being launched from enterprise consumer brands.
“We believe there is a massive opportunity to build breakout software companies that serve the web3 industry,” said Kristian Andersen, Partner at High Alpha. “We are already seeing the demand for enterprise-grade tools that reimagine the way we sell, market and support customers in a decentralized world.”
Early Holder launch partners include NFT projects and DAOs such as Woodies, Krause House, The Tick3t, PixelBeasts, JUMP DAO, mems and BitlectroLabs (Dreamers and Dreamloops), along with projects launched by consumer brands like Cameo Pass.
"We are always looking for ways to get a better pulse on our community and engage with them in more ways than one," said Oliver Maroney, the GM of Web3 at Cameo and Co-Founder of Cameo Pass. "Web3 is about community, so a platform that can give us more tools to help us manage our community just made too much sense."
Holder is currently in private beta with a number of launch partners and plans to release the product publicly later this year. Holder is currently adding companies to their beta waitlist and hiring across engineering and customer success. Learn more and sign up at holder.xyz.
Holder is a web3 CRM and marketing automation platform that powers customer data for the tokenized world. The platform helps web3 communities, decentralized autonomous organizations (DAOs) and other NFT projects, including those from enterprise consumer brands, capture, understand and engage with their communities. For more information visit holder.xyz.
About High Alpha
High Alpha, based in Indianapolis, is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information visit highalpha.com or follow on Twitter @highalpha.
Button | March 02, 2022
Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new strategic advisory board to support the company's growth of its PostTap product suite in new categories and across new customer types.
PostTap, the marketing automation platform for building 1st party connections to consumers, is seeing triple digit year over year growth and is now providing a CRM marketing solution for enterprise marketers with PostTap SMS. Complementing PostTap App's install and commerce conversion optimization solution serving growth marketers, the PostTap product suite will be supported by all 3 advisors:
Jason Morse, VP of Ads and Monetization at OfferUp and former Director of Product leading Google's App Campaigns for Engagement Ads Team, will bring a wealth of knowledge to Button's app install and commerce conversion business in PostTap App.
Jason has been a product visionary and leader I've been eager to work with him for years. His expertise in mobile and growth marketing is unparalleled, and he'll bring a new dimension of thought on how we can continue to solve problems for the world's biggest marketers given the current and changing landscape."
Michael Jaconi, Co-Founder and CEO of Button
Jackson Jeyanayagam, Executive at Anheuser-Busch, and former GM of Clorox and CMO of Boxed, will leverage his years of experience in the CPG and Brand Marketing world to help Button capture new markets and enable brand marketing to become more actionable and shoppable at scale. "We're thrilled to have Jackson join the team to provide strategic guidance on how brand marketers are navigating the constantly changing dynamics of brand advertising alongside privacy changes and the increasing power of the walled gardens," said Jonathan Shottan, President of Button. "Jackson scaled the retail media business at Boxed, built and ran DTC for Clorox, and Button's billions of dollars of mobile commerce driven provides a wealth of opportunities for brand marketers to leverage our infrastructure to better achieve their outcomes."
Rick Ton, Vice President of Marketing at Clutter, and former Senior Director, Applied Behavioral Science, Performance Marketing & Product Marketing at Walmart, will support PostTap's entrance into the CRM marketing category and the expansion of PostTap App's install and commerce conversion technology into new channels of marketing including social, search, and display. "Rick's been a customer and champion of Button's PostTap product for a long time, and having someone with Rick's intellect who also understands our 'customer's needs and mindset' will help us shape our roadmap," said Jaconi.
The new strategic advisory board is announced as Button looks ahead to triple digit growth after concluding an incredible year in 2021. "The company achieved profitability for the first time in Q4, all major accounts grew by double digits at minimum, and over $5B in mobile commerce was surpassed in 2021," said Shottan. "2022 is forecasted to deliver the fastest growth in the company's history on the heels of the launch of PostTap and marketers seeking to transform performance marketing spend into a what we call a twofer - enabling these marketers to drive their commerce outcomes while also driving 1st party connections with consumers through app installs and SMS marketing. These 1st party relationships we're building with PostTap's machine learning outcome optimization software are providing massive increases in efficiencies to our partners while increasing their shopper LTVs, and 2022 is poised to be the company's breakout year."
Button is the leading mobile commerce technology company trusted by the world's largest brands. Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company's two products: Tap and PostTap.
Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy. PostTap optimizes paid marketing for the world's largest marketers through customized landing pages, deep linking and on–site optimization solutions that drive hundreds of millions in incremental revenue each year.
Button has driven over $5 billion in mobile commerce to date, has been named a best place to work every year since the company's founding in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.
Blancco | June 03, 2022
Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, today announced that the company has been named Channel Partner Insight‘s Sustainability Innovator of the Year in the 2022 U.S. MSP Innovation Awards. The award competition celebrates dynamic companies who are serving as extraordinary examples of success in the American managed services market.
“We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green.
“We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “What we’ve seen over the last year has shown us that more than ever, being innovative is a real differentiator for progress. Entries were extremely competitive, and those who won did so by proving they are truly galvanizing the channel to advance into new opportunities and growth. On behalf of the whole Channel Partner Insight team, I would like to share my warm congratulations to each and every winner in the U.S. MSP Innovation Awards 2022.”
The U.N. has set a target to increase e-waste recycling to 30% by 2023 – a vital goal as toxic substances such as mercury, BFR, and CFS are found in many types of electronics and pose severe risk to human health. Unfortunately, organizations worldwide contribute to this problem, as many old devices are physically destroyed to prevent sensitive data from being recovered and used for malicious purposes. With sustainability objectives aligned with the U.N. Sustainable Development Goals, Blancco enables secure erasure of data bearing assets, which allows organizations to reduce physical destruction of devices, keep functional hardware in the circular economy, and minimize carbon emissions.
In Blancco’s recent ESG report, the company shared that it had securely sanitized 54.5 million devices using its software in FY21. This translates to a potential e-waste saving of 150 million pounds and carbon savings of 12.4 billion pounds. To put these figures into context, one iPhone 12 Pro 512GB has carbon emissions of 242.5 pounds over its lifetime, with only 13% of the emissions from usage and the remaining footprint coming from manufacture, packaging, and transportation. All equipment sanitized by Blancco is safe for reuse or recycling with a certificate of erasure and a guarantee of compliance with global data security standards, thereby enabling organizations to find alternatives to destruction and meet their ESG goals.
“Blancco is increasingly seeing a trickle-down effect whereby sustainability pushes people, people push buyers, and buyers push companies to reduce the impact of the technology industry on the planet,” said Christina Walker, Global Director of Channel at Blancco. “The IT channel plays a major role supporting customers’ efforts to build more sustainable businesses as growing numbers of channel partners hold subcontractors to account by requesting evidence of the work they are doing to mitigate and reduce their carbon footprint and employ more sustainable models of data and device lifecycle management. At Blancco, we are proud of how we help organizations meet their ESG objectives and honored to have been selected as the CPI Sustainability Innovator of the Year.”
Blancco is among the first recipients of the London Stock Exchange (LSE) Green Economy Mark, an accreditation awarded to companies listed on the LSE’s main and AIM markets that generate at least 50% of total annual revenues from products and services that contribute to the green economy. Blancco was also recently named a winner in the Sustainable Service category of the 2021 SEAL Business Sustainability Awards, an honor given to companies that showcase innovative services that set a new standard for sustainability.
About Blancco Technology Group
Blancco Technology Group (AIM: BLTG) provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably.
Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.