YouTube Updates for Creators: Improved Analytics for Live Streams & More

YouTube | March 25, 2020

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators.

Spotlight

This video covers lectures four and five (of eight) of Digital Marketing (DMK201 at www.OnlinePIU.com) taught live on www.eduFire.com by Ryan Busch.


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MARTECH

Holder Launches Out of High Alpha, Powering Customer Data for the Tokenized World

Holder, High Alpha | June 21, 2022

Holder, a web3 CRM and marketing automation platform, is announcing its public launch today. The platform leverages crypto wallet data, social and community insights and first-party data to help web3 businesses understand their customers and build better relationships. Holder is the first CRM to focus exclusively on tokenized commerce, web3 communities and non-fungible token (NFT) projects, an industry that saw over 200X growth from 2020 to 2021 and is expected to grow by $147 billion from 2021 to 2026. The company is led by CEO and Co-Founder Drew Beechler, and is the first web3 business to launch out of High Alpha. Beechler is a tenured marketing executive and brand-builder, previously leading the marketing organization at High Alpha since its inception. He also comes to the role with deep experience in both CRM and marketing technology platforms, with a background at ExactTarget and Salesforce and having started numerous marketing and sales software startups during his time at High Alpha. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “Nothing like our platform exists today to help web3 companies harness the power of their on-chain customer data. We believe we can be one of the single-most impactful pieces of technology for web3 businesses to grow, understand and engage with their customers for years to come.” The Holder platform consists of three main components: a wallet data platform, a web3 CRM and a workflow and automation engine to power marketing and community-building. Today, Holder is primarily serving tokenized communities, decentralized autonomous organizations (DAOs), web3 software companies and NFT projects, including those being launched from enterprise consumer brands. “We believe there is a massive opportunity to build breakout software companies that serve the web3 industry,” said Kristian Andersen, Partner at High Alpha. “We are already seeing the demand for enterprise-grade tools that reimagine the way we sell, market and support customers in a decentralized world.” Early Holder launch partners include NFT projects and DAOs such as Woodies, Krause House, The Tick3t, PixelBeasts, JUMP DAO, mems and BitlectroLabs (Dreamers and Dreamloops), along with projects launched by consumer brands like Cameo Pass. "We are always looking for ways to get a better pulse on our community and engage with them in more ways than one," said Oliver Maroney, the GM of Web3 at Cameo and Co-Founder of Cameo Pass. "Web3 is about community, so a platform that can give us more tools to help us manage our community just made too much sense." Holder is currently in private beta with a number of launch partners and plans to release the product publicly later this year. Holder is currently adding companies to their beta waitlist and hiring across engineering and customer success. Learn more and sign up at holder.xyz. About Holder Holder is a web3 CRM and marketing automation platform that powers customer data for the tokenized world. The platform helps web3 communities, decentralized autonomous organizations (DAOs) and other NFT projects, including those from enterprise consumer brands, capture, understand and engage with their communities. For more information visit holder.xyz. About High Alpha High Alpha, based in Indianapolis, is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information visit highalpha.com or follow on Twitter @highalpha.

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OMNI CHANNEL MARKETING

Ombori Grid Now Available in the Microsoft Azure Marketplace

OmboriGrid | January 10, 2022

OmboriGrid AB (publ) announced the availability of Ombori Grid in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. OmboriGrid customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Ombori Grid is a SaaS platform designed to create digital experiences in physical spaces. Based on Azure IoT, with integration to Microsoft Teams, it provides a bridge between the online world and the brick-and-mortar world. It includes a suite of modular, customizable IoT, screen, Web, and mobile apps that share data to provide a seamless user experience, easy management, and detailed analytics. Many of these apps can be deployed across an enterprise, with no coding, within a few minutes. Available apps cover visitor management (e.g., appointment booking, virtual queuing, occupancy control), omnichannel (e.g., order pickup, endless aisle, integration of online and offline appointments) and unique experiences that surprise and delight users (e.g., selfie mirror, interactive voice-controlled digital signage, smart recycling). In addition, developer tools allow users to create their own Grid-compliant apps. By deploying the right combination of Grid apps, users can increase revenue, reduce costs by streamlining operations, and increase customer satisfaction and loyalty. The Microsoft Azure Marketplace allows us to scale rapidly and reach qualified, high-profile buyers throughout the world. Being certified by Microsoft is a very exciting step for us, and we look forward to seeing growth over the coming years." Andreas Hassellof, CEO, OmboriGrid "Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "We're happy to welcome OmboriGrid's solution to the growing Azure Marketplace ecosystem." The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

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MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

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CHANNEL PARTNERSHIPS

Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners

Zebra Technologies | June 30, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities. Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.” Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences. KEY TAKEAWAYS Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities. Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives. The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.

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