CHANNEL PARTNERSHIPS

YourSix Launches ZINFI Partner Portal

ZINFI Technologies | February 24, 2022

Partner Portal
On February 22, ZINFI Technologies, Inc., announced that YourSix, a leading Physical Security as a Service (PSaaS) software to small businesses and enterprises, had successfully launched ZINFI partner portal software. This launch will provide its network of resellers with a secure and accessible central repository of sales and marketing assets. It will also streamline its partner onboarding process. YourSix has onboarded more than 150 partners through the partner portal since February 2021.

"That's a huge win for us…given the size of our sales team," says Tracey Boucher Brown, Director of Marketing at YourSix, who points out the accomplishment would have been impossible without the portal's "intuitive" digital tools and automated workflows. YourSix is also using the partner portal as a partner resource center, where different types of partners selling YourSix software to diverse audiences can log in and find co-brandable collateral, resource documents, demos, training materials, and other marketing and sales assets tailored to specific verticals and customer types. "The portal makes it easy to assign different profiles to different partner and customer types without us having to touch every single instance of every document," says Brown. "The flexibility of the tool has been great."

For technology companies selling to multiple verticals through a distributed channel, managing relationships with partner resellers can be very complex. That's where automation of partner relationship management processes and workflows can be very powerful, helping organizations streamline processes, engage and educate their partner base, generate more leads in less time, and increase revenues. Deploying the ZINFI partner portal is a great way for companies of all sizes to get started, and then they can integrate new modules on the ZINFI platform as their business matures and their requirements evolve."

Sugata Sanyal, Founder & CEO of ZINFI

YourSix is an acknowledged, award-winning PSaaS provider that represents the union of surveillance, audio, artificial intelligence, audio, access control, and monitoring through a unified cloud platform. Additionally, it also provides visual intelligence and security advancements that are powered by machine learning/artificial intelligence.

Spotlight

Media consumption is changing. Viewers skip TV commercials with their DVRs, radio has been replaced with Spotify and iPods, newspapers are cutting editions or shutting down completely, email inboxes are overrun with spam, and direct mail is increasingly lost in the mix. Brands need new ways to reach and engage their audiences, and mobile marketing can cut through the noise. It is a powerful medium to acquire new customers, grow revenue and profitability, improve loyalty, and influence customer behavior at the moment of purchase.


Other News
CHANNEL PARTNERSHIPS

Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

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MARTECH

AMC Networks And Roku Expand Partnership, Bringing A Broad Range Of New & Exclusive Content To The Roku Channel

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.” “The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.” Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. About AMC Networks AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business. About Roku Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

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MULTI CHANNEL MARKETING

Relevize Raises $6M Seed Round to Continue Expanding Channel Activation Platform

Relevize, Insight Partners | October 20, 2022

Relevize, the category leader in channel activation, announced today that it has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform's engagement and reporting capabilities. Relevize is currently hiring for roles in marketing, product, and engineering as it looks to expand the team. Relevize is the only platform that accelerates channel partner sales by giving software providers and their partners the ability to generate pipeline through digital acquisition channels. Started in 2020, Relevize automates the distribution of lead generation programs across digital platforms, including LinkedIn and Facebook, for channel partner programs. During the pandemic, channel marketing teams lost their most effective tactic to generate pipeline: in-person events. Leading software providers are also putting an increased emphasis on growing their channel sales as they look to shift revenue from direct to indirect. Consequently, channel marketing teams are left searching for new tactics to hit larger revenue goals. With Relevize, customers are able to pivot to partner-led digital distribution channels to efficiently generate pipeline. "The Relevize platform is producing some of the highest quality leads of any program we have in place to support partner pipeline acceleration," said Cindi Johnson, Senior Director, Global Partner Marketing at New Relic. "We see this platform as high potential and will continue using it as one of several key tactics to make a significant impact on our partners' business success." Through the platform, software providers and their partners engage, track, and attribute leads to increase the return on investment from co-op and MDF funds. In the last year, Relevize customers, which include New Relic, Chili Piper, and WatchGuard Technologies, Inc, have realized a 20x multiple on ad spend to pipeline generated and an increase of 550% in pipeline generated through the platform in the last year. "Channel-led GTM and digital-first marketing strategies are becoming need-to-have for enterprise companies to hit revenue targets. With this tactical shift, the transition of channel partners from strictly implementation partners to revenue generators is becoming critical, and we see Relevize as a catalyst for this transition," said Julian Marcu of Insight Partners. "Relevize is pioneering a new category in the channel-led GTM tech stack, and is generating significant ROI for its customers and their partners via time-savings, visibility, and net-new lead generation." As part of this round, Julian Marcu of Insight Partners will be joining the Relevize Board of Directors. "Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize. "Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize. "Insight Partners has been a catalyst for numerous pioneers in the sales and marketing software space, and we look forward to partnering with them as we continue to grow." About Relevize Relevize is the only partner activation platform built for sellers and partners to maximize their channel sales revenue. Most solutions focus on direct sales but now that companies are putting a stronger emphasis on scaling through their partner networks, they need better support. By automating partner campaigns, Relevize enables channel sales teams to efficiently scale and increase visibility into their partner generated pipeline. About Insight Partners Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2022, the firm has over $80B in regulatory assets under management. Insight Partners has invested in more than 700 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and Palo Alto. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with right-sized, right-time practical, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.

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CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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Spotlight

Media consumption is changing. Viewers skip TV commercials with their DVRs, radio has been replaced with Spotify and iPods, newspapers are cutting editions or shutting down completely, email inboxes are overrun with spam, and direct mail is increasingly lost in the mix. Brands need new ways to reach and engage their audiences, and mobile marketing can cut through the noise. It is a powerful medium to acquire new customers, grow revenue and profitability, improve loyalty, and influence customer behavior at the moment of purchase.

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