CHANNEL PARTNERSHIPS

Yahoo and Hivestack Enter Strategic Global Programmatic DOOH Partnership

Hivestack | May 26, 2022

Hivestack
Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide.

Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.

Bruno Guerrero, COO at Hivestack, commented, "The evolving programmatic DOOH landscape has created numerous opportunities for brands, advertisers and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe. We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data."

"DOOH marries high-impact creative with cost efficiency across an omnichannel campaign strategy," said Iván Markman, Chief Business Officer at Yahoo. "Early to the space, Yahoo has helped advertisers maximize DOOH screens throughout the consumer journey and foster meaningful and memorable connections. This partnership amplifies that ability and provides Yahoo DSP advertisers with the diverse, global and premium OOH inventory Hivestack affords."

"The out-of-home sector has seen a resurgence in the last year, fueled by innovative creative execution, digital facilitation and a return to 'normal', With summer on the horizon for the northern hemisphere, expect to see the world's biggest brands shine across OOH screens - from the tallest billboards to the checkout aisles. We're thrilled to see major players and DPAA Board Members like Yahoo and Hivestack connect to facilitate these interactions between consumers and brands."

 Barry Frey, President and CEO of DPAA

Yahoo DSP provides advertisers and agencies instant access to Hivestack’s global DOOH inventory.

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MARTECH

D&H Distributing Offers Microsoft Surface for Business Devices to Partners

Microsoft D&H Distributing, Microsoft | July 27, 2022

D&H Distributing is set to begin offering the Microsoft Surface for Business portfolio of devices to its channel partners. D&H will provide the portfolio of devices including Laptop 4, Laptop Studio, Laptop Go 2, Pro 8 and Pro 7+. The portfolio also includes Pro X, Go 3, Duo 2, Studio 2 and Hub 2S. Along with Microsoft 365, these devices will play a major part in the distributor’s new modern solutions initiative. The strategy helps channel partners better deliver end-to-end, cloud-based software, hardware and services to a range of end-users. Jason Bystrak is D&H’s vice president of modern solutions “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” said Jason Bystrak, D&H’s vice president of modern solutions. “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” he said. This gives D&H channel partners a “compelling” option for providing a suite of devices and accompanying MSP offerings, Bystrak said. D&H is helping its partners grow their practices toward more midmarket opportunities. D&H’s Ongoing Focus on Work from Home, Business Continuity The addition of Microsoft Surface for Business devices is essential to D&H’s ongoing focus on work-from-home and business continuity. It supports the evolving needs of the market as the hybrid workplace continues to take shape. D&H said these Microsoft devices provide a new offering for its partners in target markets such as education and health care. The distributor will offer the devices in conjunction with the Microsoft 365 solution as part of a bundle. It will deliver the bundle through a monthly subscription. This allows companies to assign IT expenses to their operational budgets, as opposed to the capital budget. That provides a more economical way to maintain an updated computing environment. In addition, it plays into D&H’s ongoing built for growth initiative, which continues to bring new opportunities and options to promote its partners’ expansion and profitability. D&H’s Success Path to Cloud D&H will fold content around Microsoft Surface for Business into its Success Path to Cloud program. This gives partners resources, training and support to help them create a successful managed services practice that incorporates cloud solutions. D&H will bundle white-glove and deployment services along with sales of the Microsoft devices to support solution providers as they deliver this technology on site at school, medical or other facility campuses. Jason Jones is Microsoft‘s senior partner development manager for Microsoft Cloud. “D&H has an upstanding reputation built on supporting its partners and developing their businesses, helping solution providers take advantage of high-performance computing as part of a richly functional, cloud-enabled workplace,” he said. “As the market continues to get more complex, involving different degrees of hybrid infrastructures, we’re glad to extend our relationship with D&H to include our flagship Microsoft Surface for Business devices.”

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CHANNEL PARTNERSHIPS

Liongard Named Best MSP Business Support by Channel Partner Insight

Liongard | June 01, 2022

Liongard, an automation platform for managed services providers (MSPs), today announced that it has been named Best MSP (managed services provider) Business Support by Channel Partner Insight US MSP Innovation Awards. The MSP Innovation Awards celebrate the dynamic companies who are serving as extraordinary examples of success in the American managed services market. Liongard was named the Best MSP Business Support for going above and beyond in providing tangible assistance to MSPs that has been invaluable over the past year, demonstrating a proven track record of raising the bar on support and collaboration with MSPs. Liongard was recognized for its innovation, forward thinking across the industry, as well as its proven track record for helping partners grow. Liongard has defined a new segment focused on unified visibility through automated data aggregation across an MSP’s operations. The company unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “This recognition is another validation of our team’s unwavering commitment, steadfast dedication and laser focus on innovation and excellence in serving our partners to help drive them to amazing outcomes.” About Liongard Liongard is the only automation platform that delivers unified visibility across the IT stack, transforming complex IT system data into a unified, actionable source of intelligence. Liongard is comprised of a passionate group of people from the MSP industry, committed to the continual improvement of its products and relationships with its partners. Nearly 2,000 of the best-run MSPs rely on Liongard to power the systems for their end customers every day. For more information, please visit www.liongard.com.

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CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

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