Channel Partnerships

With a 35% sales discount, comprehensive channel incentives and support, Panzura Blows Away the Competition

Panzura has reported a ground-breaking, new and exhaustive arrangement of channel backing and ventures to drive the achievement of Panzura accomplices around the globe, including framework integrators, esteem added affiliates, innovation coalition accomplices, OEMs and oversaw specialist co-ops (MSPs).

Panzura has raised the stakes with contenders, presently offering a 35 percent markdown on all business which underscores the organization's new accomplice first way to deal with the market. Extra projects intended for channel accomplices to support deals exercises have likewise been presented. Affiliates will presently profit by new SPIFFs, and a limitless advertising improvement store (MDF), both intended to address the difficulties of bringing in cash in the channel, and to guarantee accomplices are compensated with worthwhile arrangements.

On the side of the current and new channel programs offered by Panzura, the organization has revealed an online accomplice entryway, controlled by Allbound's accomplice relationship and channel the board arrangement. The entryway gives a consistent encounter to dealing with the full scope of community, MDF, SPIFFs, refunds and rewards, and gives salesmen and program executives a simple "all inclusive resource" to oversee, develop, prepare and execute their Panzura business. This incorporates bargain enrollment, just as admittance to assets for deals enablement, and advertising help including the capacity to co-brand resources inside minutes. Accomplices can likewise utilize the gateway to get Panzura affirmed, a program which will see huge venture into new market portions past its AEC roots.
"The success of our partners is our success—nothing could be more important than ensuring they have the best tools and support available to do their jobs," said Zach LaVoie, global director of channel sales at Panzura. Since its acquisition in May by Profile Capital Management, a private wealth fund that invests in exceptional technology, the company has reshaped its culture with a renewed commitment to help customers and partners achieve outstanding business outcomes.

"We have taken a good hard look at the sticking points for our reseller partners, and across the board removed the barriers to closing deals and getting things done. That includes making it easier for customers to get data into the cloud, and take advantage of Panzura services," LaVoie added.

Program extension and ventures

Late accomplice program upgrades, which can all be found on the new accomplice entrance, are intended to give simple instruments to joint business arranging and extended arrangement detailing and enlistment.

MDF—another Marketing Development Fund has been presented with no reasonable cutoff as a way to assist accomplices with driving income along with Panzura. Enlisted accomplice program members can apply to the asset by rounding out a structure on the accomplice entryway.

SPIFFs—The Sales Performance Investment Fund is an adaptable motivation for accomplices that offers $250 to agents, and an extra $250 to tech assets, as a cautious reward for settling a negotiation or booking a demo.

Panzura accreditation—A move up to the Panzura Certification Program, which has recently centered around AEC deals, will incorporate new substance, tests and affirmations for extra client portions.

Union specialists—Panzura has gotten devoted specialists to help affiliates with bargains that rotate around usage for cloud coalition accomplices, for example, Google, IBM, AWS, Azure, Cloudian and Wasabi.
"While Panzura's technology had us on day one, their investment in our current and future partnership has been a big deal to us," said Cary Dahl, field CTO at SHI International Corp. "They are not rigid around program parameters and are willing to do what it takes to achieve our sales goals, maximize revenue, and ensure our customers are completely satisfied. We look forward to deepening our relationship with Panzura with the great new incentives and programs they now offer."

"Hands down, Panzura has the fastest and most powerful platform for accessing and protecting data spread across public clouds, on-premises data centers and the edge," said Robert J. Zannotti, executive vice president for global sales at Microdesk, Inc., "Our partnership is becoming more important and meaningful for both companies, and we look forward to continuing to grow together."

About Panzura

Panzura is the fabric that transforms cloud storage into a global file system, allowing enterprises to use the cloud as a high performance, globally available data center.  Companies all around the world in the sports, healthcare, financial services, media and entertainment, gaming, and architectural, engineering and construction industries, as well as government agencies use Panzura's fabric to manage hundreds of petabytes of data in the cloud. Visit panzura.com for more information.

Panzura is a trademark or registered trademark of Panzura LLC in the United States and/or other countries. All other trademarks, registered trademarks and/or logos are property of their respective owners.

Spotlight

Other News
Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

Read More