WHO'S MANIPULATING WHOM: THE COMING WAVE OF PERSONALIZATION

We often think of brands using data to gain insights about consumers, but marketers often forget that they are not the only ones manipulating it. Increasingly, consumers are, too. Any time they state a preference for a music service or tap an option to rate content, they are personalizing their own experience as well. While this may seem a minor point, it underscores a growing trend that could prove highly disruptive to brands in the near future.

Spotlight

Digital transformation has become an imperative for many enterprise-level businesses, and that often means swapping out a legacy enterprise resource planning (ERP) system for a current software solution. In this buyer’s guide, Sage outlines how organizations can assess their greatest needs when transitioning to a new ERP solutio


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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Spotlight

Digital transformation has become an imperative for many enterprise-level businesses, and that often means swapping out a legacy enterprise resource planning (ERP) system for a current software solution. In this buyer’s guide, Sage outlines how organizations can assess their greatest needs when transitioning to a new ERP solutio

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