Channel Partnerships

Wells Fargo Innovation Incubator Announces 2023 Channel Partner Strategic Awards to Catalyze Innovation and Inclusion

Channel Partner Strategic Awards

Today, the Wells Fargo Innovation Incubator (IN²), a technology incubator funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's National Renewable Energy Laboratory (NREL), announced its seventh cycle of Channel Partner Strategic Awards. This year, IN² distributed $970,000 among seven winners to fund innovative and impactful projects that are intended to strengthen and diversify the cleantech and agtech ecosystems.

Winners received funding between $100,000 to $250,000. Applications were reviewed based on their potential for capacity building, with a particular focus on fostering diversity, equity, and inclusion, or supporting pilot and demonstration projects for startups. Selections were guided by a commitment to distribute funds equally across the U.S.

"The IN² Channel Partner Network fosters meaningful connections and provides critical support to a diverse group of industry stakeholders," said Trish Cozart, IN² Program Manager at NREL. "Leveraging NREL's ability to bring people and resources together, the Channel Partner Awards aim to drive impact throughout the cleantech and agtech ecosystems to advance a sustainable future for all."

The 2023 Channel Partner Strategic Award winners are:

  • AgLaunch (Memphis, TN) will form a Cleantech Pilot & Demonstration Network for Underserved Communities to increase the participation of small and minority farmers in pilots and demonstration projects, who will receive equity in the company they support. They will also develop a similar approach for clean energy innovations in underserved markets in collaboration with the HBCU Clean Energy Initiative.
  • BRITE Energy Innovators (Warren, OH) and the Centrepolis Accelerator (Southfield, MI) will launch a joint program aimed at supporting underrepresented climate tech entrepreneurs in Ohio and Michigan by combining their core programs, increasing access, and helping underserved founders reach commercialization faster.
  • Evergreen Climate Innovations (Chicago, IL) will use the award to expand support for underrepresented founders in the climate tech space, focusing on solutions deployable in historically underserved communities, and offering assistance for pursuing pilot and demonstration opportunities in line with the White House's Justice40 Initiative.
  • Grid Catalyst (Minneapolis, MN) will use the funding to lead a demonstration cohort for energy and hardtech startups, matching them with Minnesota-based partners for pilot projects, and accelerating the process of initiating these projects within six months of the application process.
  • Launch Alaska (Anchorage, AK) will use the award to support and expand its Tech Deployment Track program, which aids climate tech startups and historically underserved legacy energy communities in Alaska in acquiring demonstration partners and funding, as well as increasing partner diversity and providing travel stipends for rural-based mentors.
  • Los Angeles Cleantech Incubator (LACI) (Los Angeles, CA) will use the award to enhance its Impact Framework and Equity Earn Back program, which allows its portfolio companies (65% of which are owned by Black, Indigenous, and people of color) to earn back up to 50% of LACI's equity stake by improving environmental, social, and economic impacts.
  • Urban Future Lab (Brooklyn, NY) will use award funding to host events connecting climate tech startups, investors, and community-based organizations to accelerate pilot project deployments while promoting an equitable transition in the climate economy.

"The transition to a resilient, equitable, and sustainable future requires innovation in climate clean tech," said Robyn Luhning, chief sustainability officer at Wells Fargo. "The Wells Fargo Foundation is proud to support the diverse group of entrepreneurs who are innovating in this space with this year's Channel Partner Awards."

In addition to the Strategic Awards, IN² awarded $19,000 in Connector Awards in January 2023 and is planning to allocate another $16,000 this summer. Connector Awards support Channel Partner events and activities.

IN² launched the Channel Partner Strategic Awards program in 2017 to nurture the Channel Partner ecosystem, which includes more than 60 cleantech and agtech business incubators, accelerators, universities, and industry experts. Since its inception, the IN² Channel Partner Strategic Awards program has distributed more than $6 million, supporting 55 Strategic Awards and 174 Ecosystem or Connector Awards. The nationwide program engages thousands of entrepreneurs, students, investors, mentors, and industry experts. Startups supported by the program have raised $208 million, in addition to $5 million in matched program funding.

In 2021, IN² distributed $350,000 in Channel Partner Strategic Awards specifically to provide entrepreneurial opportunities for historically underrepresented groups in the cleantech industry. The funds delivered through IN2 supported six HBCUs as well as thousands of BIPOC people and organizations including 134 students, 70 farmers, 11 startups, six community partners, and 1,820 businesses.

During the COVID pandemic in 2020, the program provided $900,000 in relief awards. The awards supported 371 startups, generating over $19 million in revenue, 106 new jobs, 1,500 new customers, and $78 million in investments and other funding.

About the Wells Fargo Innovation Incubator (IN²)

The Wells Fargo Innovation Incubator (IN²) is a $50 million clean technology program funded by the Wells Fargo Foundation and co-administered by the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL). IN² identifies and supports promising cleantech startups, with the goal of commercializing low-carbon solutions in order to achieve the associated social, economic, and climate benefits that are so urgently required. The program aligns creative entrepreneurial solutions with robust resources in order to reduce emissions across the economy, with a focus on minimizing the energy impact of commercial buildings, affordable residential housing, and agriculture sectors. More specifically, IN² helps early- and mid-stage clean technology startups overcome common market barriers by delivering up to $250,000 in non-dilutive funding in the form of research and development support from world-class scientists. Participants also gain access to lab facilities at NREL and the Donald Danforth Plant Science Center in St. Louis, and connections to a robust, cross-industry network of foundations, investors and other stakeholders. For more information, visit www.IN²ecosystem.com.

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ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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