Wavelink, Alcatel-Lucent Enterprise to Provide Communication Technology Solutions to Channel Partners

Alcatel-Lucent Enterprise | July 28, 2020

Wavelink and Alcatel-Lucent Enterprise (ALE) have entered into a partnership agreement to provide communication technology solutions for channel partners in Australia and New Zealand. ALE is a specialist in networking, business communications and collaboration solutions, while Wavelink provides enterprise solutions to the channel. Together they will deliver advanced technology solutions. Wavelink was established in 1998 and has previously had a specific focus on a limited number of vendors, chosen to offer complementary technology solutions with a focus on unified communications (UC), mobility, networking, and security.
As part of its growth strategy, the company has been broadening its technology solutions with a focus on how these can be incorporated into an already existing service offering, giving resellers further advanced offerings to take to market.

Spotlight

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sale item or promotion. Send the newsletter to all of the contacts on your list. Peek at the reporting. Note that opens and clicks are about the same as last month. Focus on other duties until next month, when it’s time to send another newsletter.


Other News

Balbix Hires Virsec Systems, Tech Mahindra Vet as Channel Leader

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to accelerate its momentum. In March, the company announced its $70 million Series C funding round. Its funding now totals more than $100 million. “With the exploding attack surface, SIs and MSPs are struggling to mitigate vulnerabilities and manage risk for their customers,” Sharma said. “Customers … have begun to demand more automation and proactive cybersecurity posture management. Partners that add Balbix to their portfolio will deliver reduced risk to customers at lower costs, as well as actionable insights for improved decision making.” Previous Roles with Virsec Systems, Tech Mahinda Sharma brings over 22 years of experience in sales, business development, alliances and strategy. Before Balbix, he was Virsec Systems‘ vice president of strategic partnerships. There, he opened new revenue streams via partnerships with leading GSIs and VARs. Before that, he worked at Tech Mahindra for over a decade, most recently as vice president of its communications business. Balbix allows partners to help their customers by providing automated capabilities. Those include asset inventory, vulnerability management and cyber risk quantification in dollars. Partners can extend their portfolios and gain new revenue streams delivering services around these technologies. “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. Gaurav Banga is Balbix‘s founder and CEO “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. “Saurabh has a track record of building win-win models for partners and technology vendors stemming from his experience working at both a world-leading GSI and at technology vendors where he partnered with top GSIs, MSPs and MSSPs.”

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MARTECH

Avaya Reshapes Partner Landscape with New Cloud Products for a Hybrid World

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s office complaining of a knee injury. Avaya’s conversational AI bot responded to the representative, showed empathy regarding her faux injury and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor’s visit. It was like Alexa or Siri but a little more gifted. Using the bot also wasn’t dependent on downloading an app. Avaya’s conversational AI software also recognizes languages, eliminating the need for contact centers, for instance, to hire bilingual agents. Karen Hardy is global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products – many of which offer low code, no code solutions – show they are useful beyond a remote-office setting. They may have ubiquitous applications for a greater hybrid world. For example, when Avaya placed its virtual agent in the front of a chain of grocery stores, the chain reported a $3 million increase in productivity. A New Era for Partners “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.” Forcum added that from one sale, partners can keep adding new apps and services. A couple of years ago, Avaya introduced its subscription model. giving partners an opportunity to return to customers and have a different conversation. This enabled customers to experience a transformation to cloud and to Avaya’s OneCloud experience, the company said. These new cloud-based products and services on display build on that. “Our customers [and] our partners love this approach because it is arming them with new tools and new services to introduce to customers instead of trying to … blindly call customers to find those opportunities, such as asking them if they are moving to the cloud,” Forcum said.

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MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

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MARKETING STRATEGY

ActiveCampaign Continues Rapid Growth Trajectory by Expanding Executive Leadership Team

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest independent enterprise martech companies in the world with offices in 18 countries. Prior, he served in senior leadership roles at Simply Measured and ExactTarget where he led both companies through transformative growth periods. As President, Kazi will build upon the core operations of what has made ActiveCampaign so successful and help prepare it for its next phase of growth. Sameer will report directly to founder and CEO Jason VandeBoom. In addition, Kelly O’Connell has been elevated to the executive leadership team as Senior Vice President, Product Strategy. In her role, she shapes the product and pricing strategy, and leads the product and design teams. O’Connell has been with ActiveCampaign since 2015, and has held key leadership roles across product, sales and customer success functions in the organization. With these additions to ActiveCampaign’s leadership bench, the Midwest’s largest SaaS unicorn is positioned to enter its next phase of growth - just surpassing 180,000 customers in over 170 countries worldwide and opening its larger Dublin hub to better serve its EMEA customers. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “He has a proven track record of growth, operational excellence at scale, and a product-led mindset with deep Martech experience. Our industry-leading platform and world-class team, coupled with his expertise, will continue to democratize customer experience automation for growing businesses throughout the world.” About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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Spotlight

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sale item or promotion. Send the newsletter to all of the contacts on your list. Peek at the reporting. Note that opens and clicks are about the same as last month. Focus on other duties until next month, when it’s time to send another newsletter.

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