Martech
Marigold | September 22, 2023
Marigold has introduced the industry's most extensive Relationship Marketing solution. This solution is strategically designed to assist marketers in achieving hyper-personalization on a large scale, all the while effectively addressing the intricate and continually evolving challenges related to privacy and deliverability.
Desta Price, Chief Product Officer of Marigold, remarked,
"Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction."
[Source – Globe Newswire]
The new solution will integrate top-notch email marketing, omnichannel marketing, SMS messaging, and loyalty technology with a comprehensive suite of features, including zero-party data, robust management of permissions and preferences, and dynamic personalization tools. These combined elements are intended to aid brands and businesses in establishing and nurturing trustworthy, enduring relationships with their customers in an expedited manner.
Desta Price added that this announcement, which sets the stage for a new era of customer engagement and brand success, will give marketers access to messaging and loyalty program data, enabling them to deliver essential use cases. She further stated that the new solution will also equip marketers to establish more significant real-time customer connections throughout the entire customer lifecycle.
Wellford Dillard, CEO of Marigold, highlighted the announcement's importance as a significant milestone in Marigold's commitment to offering clients a comprehensive view of their customers within the full spectrum of Relationship Marketing. This expanded perspective enables clients to orchestrate data-rich engagement initiatives within a unified solution, leveraging Marigold's extensive martech heritage and expertise. He emphasized that Marigold is again taking the lead, assisting marketers in achieving more while providing brands with a more intelligent approach to securing additional business, fostering customer trust, and future-proofing growth strategies.
Marigold's Relationship Marketing solution offers real-time visibility across the customer lifecycle, from acquisition to loyalty. It allows marketers to access and utilize customer data across Marigold and third-party applications. With a flexible architecture, users can tailor it to their needs. Including zero-party data and personalization tools enhances non-Marigold martech investments, simplifying audience building, personalized content delivery, and loyalty cultivation.
About Marigold
Marigold stands as a prominent global leader in the field of marketing technology, specializing in the provision of relationship marketing solutions. These solutions have been instrumental in assisting more than 40,000 brands and organizations across the globe in discovering their customer base, fostering deeper connections, and ultimately transforming them into devoted advocates. Marigold's product portfolio comprises tailored martech, email, and loyalty solutions: Marigold Grow, Marigold Engage, and Marigold Loyalty. These offerings cater to the entirety of the customer lifecycle, facilitating the establishment of enduring relationships, cultivating loyalty, and expanding business enterprises.
Read More
Martech
GlobeNewswire | September 29, 2023
CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team.
The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation.
CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry.
Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes:
Marketing development funds
Ongoing sales and technical training
Dedicated channel account managers to support all aspects of the partnership
Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management
Significant reseller discounts, referral commissions and finders’ fees
Channel marketing manager support with virtual and in-person events
Partner portal that will launch in the first quarter of 2024
Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture.
“We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.”
“We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.”
About CISO Global
CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.
Read More
Martech
PR Newswire | November 01, 2023
Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success.
The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean.
Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction."
The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space.
Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry.
Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212.
In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants.
For more information on this year's Global Performance Marketing Awards, check out the full list of winners here.
About Everflow
Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.
Read More
Martech
Impartner | September 15, 2023
Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking.
This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing.
Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users."
[Source: Cision PR Newswire]
Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner.
Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries.
About Impartner
Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.
Read More