MARKETING STRATEGY

USA Link System Announces New Marketing Strategy For 2022

USA Link System | January 07, 2022

New Marketing Strategy
USA Link System is a renowned digital marketing agency that is headquartered in Glendale, California. Under the digital media umbrella, their expert-led team works with small and medium-sized businesses to produce optimized websites, engaging social media, and inventive ad campaigns. The brand has introduced the latest, well-researched digital marketing strategy in order to deliver a unique experience to its customers. 

Digital marketing now reaches a broader audience than ever before; being on-trend and ahead of the competition is critical to expanding your brand's reach. The most common mistake made by marketers is to believe that previous techniques will continue to succeed in an ever-changing, dynamic marketplace such as the internet. Don't fall behind other brands that are prepared to elevate and innovate. USA Link has got you covered with the best strategies for increasing sales and ROI without breaking a sweat.

5 Marketing Strategy Trends to Watch in 2022:

  • Do you have a plan in place to grow your fan base in a scalable and manageable manner?
  • Does your marketing approach function if cookies aren't used?
  • Is your material straightforward, trustworthy, and relatable?
  • Do you make use of influencers?
  • Are you making the most of your convenience?

This new digital marketing strategy includes a detailed analysis of trends, competitive analysis methods, website methods, SEO, business strategy, content marketing, and designs. 

Spotlight

In this comprehensive, 110+ page guide, you’ll learn about topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.


Other News
CHANNEL PARTNERSHIPS

Lantronix Announces 2022 SmartEdge Channel Partner Program Award Winners

Lantronix | September 01, 2022

Lantronix Inc. (NASDAQ: LTRX), a global provider of secure turnkey solutions for the Industrial Internet of Things (IoT) and the Intelligent IT market, today announced the winners of its SmartEdge™ Partner Program Awards, highlighting its best channel partners of 2022. Winners were named in three regions: North America; Asia Pacific; and Europe, Middle East and Africa. Awards were given for Partner of the Year, Newcomer, Innovation and Software/Services. The winners are: North America SmartEdge Partner of the Year: WWT Smartedge Newcomer: Softchoice Canada SmartEdge Innovation: Charter Telecom SmartEdge Software/Service: SHI Asia Pacific (APAC) SmartEdge Partner of the Year: ADT SmartEdge Newcomer: PSI SmartEdge Innovation: Sapply SmartEdge Software/Service: Bay Datacom Europe/Middle East/Africa (EMEA) SmartEdge Partner of the Year: Atlantik Elektronik SmartEdge Newcomer: SOL SmartEdge Innovation: Linkwave SmartEdge Software/Services: Data Equipment “We are pleased to honor this year’s SmartEdge Partner Program winners, all of which have exceeded our program requirements and expectations in driving sales and building long-term relationships with our mutual customers,” said Roger Holliday, VP of Worldwide Sales at Lantronix. About the SmartEdge Partner Program Lantronix’s SmartEdge Partner Program was designed to help Value-Added Resellers (VARs) and Systems Integrators (SIs) drive revenues by differentiating their offerings with Lantronix’s innovative Industrial Internet of Things (IoT), Remote Environment Management (REM), Out-of-Band Management (OOBM) and Mobility/Connectivity solutions. For more information on the Lantronix SmartEdge Partner Program, visit www.lantronix.com/partners. About Lantronix Lantronix Inc. is a global provider of secure turnkey solutions for the Internet of Things (IoT) and Remote Environment Management (REM), offering Software as a Service (SaaS), connectivity services, engineering services and intelligent hardware. Lantronix enables its customers to accelerate time to market and increase operational up-time and efficiency by providing reliable, secure and connected Intelligent Edge IoT and Remote Management Gateway solutions.

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MARTECH

Simplicity Welcomes Hank Kuonen as Partner with the Acquisition of Kuonen Insurance Marketing

Kuonen Insurance Marketing, Simplicity Group | October 07, 2022

Simplicity Group ("Simplicity") today announced the acquisition of Kuonen Insurance Marketing, LLC, an Arkansas-based brokerage organization led by Hank Kuonen. Kuonen Insurance Marketing becomes the 44th group to join Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Hank and Rick successfully built Kuonen Insurance Marketing with a strong commitment to helping financial professionals grow their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity. "Now with the combined marketing and product resources of the Simplicity Group behind him, we know going forward Hank will be able to help more agents and serve more clients with his unique brand of entrepreneurial professionalism. We are thrilled to welcome Hank to Simplicity." "I am excited to grow my business with the full power of Simplicity behind me," said Hank Kuonen. "Everyone I have met at Simplicity has demonstrated a thoughtful approach to our new partnership, and has taken care as we begin integrating my business into the broader organization. Fully utilizing Simplicity's back-office functions and tapping into their marketing programs and training events will allow me to do what I love: to connect with and support agents as they support their clients' needs." About Kuonen Insurance Marketing Founded in 1985 by Rick Kuonen, Kuonen Insurance Marketing supports independent financial professionals. With access to top carriers, and a deep commitment to customer service, Kuonen distinguishes itself as a leading Brokerage Agency. About Simplicity Group Simplicity Group is one of the nation's largest and fastest-growing financial product distribution companies, which has had 44 distribution businesses join its partnership (including Kuonen Insurance Marketing). Each of Simplicity's operating businesses is directed by its local management team and benefits from access to Simplicity's group resources. Through partnership with top distribution organizations and technology companies, Simplicity seeks to provide compelling business solutions that will attract the industry's best leadership, talent, advisors, agents, and future partners. Simplicity supports independent financial advisors and agents across the country with investment, annuity and life insurance solutions with a focus on client education, consumer value and partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.

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MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

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MARTECH

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers. Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science." The new capabilities for AI Recommendations Recipes unveiled today empower marketers to: Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case. Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content. Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with. Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity. About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

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Spotlight

In this comprehensive, 110+ page guide, you’ll learn about topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Resources