UK MARKETING POST-BREXIT: THINGS JUST GOT EXCITING

RAPP | August 22, 2016

After the Brexit vote, many of the UK’s marketing agencies were forced to split. Despite this, there is a positive, unified message coming from our industry: “Let’s get to work."

RAPP UK’s SVP, Strategy, Shiona McDougall, shares her POV on the situation with The Drum, discussing what this split means and how it’s a wake-up call for UK marketers.

She says, “Brexit was a shock to many who operate in the London media bubble echo-chamber. If nothing else, this should be a wake-up call to our industry to ensure that we really do understand consumers and what matters most to them (not just what we think should matter most to them).”

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MULTI CHANNEL MARKETING

Allevia Technology Partners with FluentStream to Enhance Service Offering and Revenue Stream

FluentStream | September 14, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced that Allevia Technology has joined its partner program. As a result, Allevia has upgraded 100% of its customers to FluentStream. The company now offers FluentStream’s UCaaS services to its new customers and provides support to customers who have already transitioned to FluentStream. Allevia Technology, based in Maryville, Tennessee, provides on-site and remote technical support for devices, services and networks to more than 400 customers across numerous industries. The company also builds websites, provides telecom analysis, and offers affordable, high-speed internet to local businesses and residents. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “You know, when you can look a customer in the eye and tell them this is the solution we use, it’s easier for a customer to believe that we know what we’re talking about. We support it, we sell it and we use it every day.” FluentStream’s centralized dashboard is a critical element that makes it possible for Allevia to support its VoIP customers. The ease of service provisioning provided by the FluentStream dashboard is essential to Allevia being able to efficiently support its customers’ changing preferences and requirements. Additionally, FluentStream’s 24/7 US-based customer service enables Allevia to provide quality support for its phone customers. “One of our key tenets is to provide outstanding service to our customers and partners so they can optimally operate their businesses,” said Cass Gilmore, CEO, FluentStream. “In maintaining this commitment, we were able to expand our customer relationship with Allevia into a channel partnership, and as a result, we have been able to help Allevia expand its service offering and enhance its revenue stream.” For more information about Allevia’s partnership with FluentStream, see the case study at www.fluentstream.com/partner-program/allevia. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has consecutively recognized FluentStream as one of the fastest-growing private companies, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

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MULTI CHANNEL MARKETING

Znode and Luminos Labs Drive Innovation with Strategic Partnership

Luminos Labs, Znode | August 19, 2022

Znode, the enterprise ecommerce platform, announces a strategic partnership with Luminos Labs, a digital commerce systems integrator. Znode is designed for B2B ecommerce with a list of native features for manufacturers and distributors. Luminos Labs has over 12 years of experience delivering complex ecommerce re-platforming to businesses. “Luminos Labs is excited to partner with Znode. The ecommerce platform is unique in that it combines native B2B functionality, true multi-channel and multi-store capabilities, and is built with an API first architecture,” says Matt Wozniak, Head of Sales at Luminos Labs. “Luminos Labs is excited to partner with Znode. The ecommerce platform is unique in that it combines native B2B functionality, true multi-channel and multi-store capabilities, and is built with an API first architecture,” says Matt Wozniak, Head of Sales at Luminos Labs. “Znode solves for fast-to-market MVP implementations, as well as complex B2B ecommerce and multi-channel scenarios.” Tom Flierl, VP of Sales and Marketing at Znode, a product of Amla Commerce, says, “Luminos Labs has a solid consulting team, global resources, and a record of delivering successful implementations. Znode customers will certainly benefit from this experience.” Visit luminoslabs.com for information on the digital commerce systems integrator. For more information on the Znode ecommerce platform, visit znode.com. About Luminos Labs Luminos Labs is a computer software company providing ecommerce software and application development solutions. Luminos Labs helps distributors, manufacturers, and retailers implement and integrate best-of-breed digital commerce ecosystems that attract, convert, and retain more customers. About Znode Znode is a multi-channel, multi-store B2B ecommerce platform developed to provide manufacturers and distributors the ability to centralize management of all ecommerce channels. Znode offers a rich set of native features to easily manage content, site search, product information, and catalogs. Created for the unique needs of B2B ecommerce, Znode’s native B2B functionality supports account-based pricing, account-based catalogs, and many more native B2B features. The headless platform is composable with over 1,200 API endpoints allowing for greater extensibility, easier integrations, and consistent updates. Znode is a product of Amla Commerce.

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CHANNEL PARTNERSHIPS

Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider

Vendavo, Market Medium | July 26, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, has acquired cloud rebate and channel management solution provider, Market Medium. The acquisition significantly accelerates Vendavo's roadmap to enable manufacturing and distribution organizations as they optimize revenue growth and profitability. The addition of Market Medium brings deeper and more robust channel incentive management capabilities to Vendavo's market-leading price optimization and CPQ solutions that will empower customers to maximize their revenue and profitability through intelligent supplier programs, pricing, sales intelligence, sales quoting and agreements, and channel revenue management. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "The breakthrough combination of Vendavo and Market Medium sets a new standard for price and channel management solutions and provides our customers with key new capabilities in managing commercial excellence and unlocking profitability." Today's commercial excellence leaders are consistently looking for more ways to uncover additional revenue, improve margins, and reduce financial risks. Challenged by hyperinflation, supply chain issues, global crises, and economic uncertainties, it has never been more important for B2B enterprises to have complete control and visibility across the entire commercial landscape, sales channels, and partner ecosystems. As Vendavo and Market Medium join forces, manufacturers will be able to more seamlessly manage manufacturer, distributor, and wholesaler rebate programs, build and scale sophisticated incentives, and nurture partner engagement all while boosting sales, and preserving margins. The combination further empowers businesses to more efficiently track supplier and vendor rebate programs, meet margin guidelines on sales, and pass-through promotions to B2B partners and customers without revenue leakage. "Managing and optimizing channel management programs can be complex. Over the years, the team at Market Medium has taken strides to help our customers simplify through innovation, automation, and channel integration," said Saravanan Krishnakumar, Co-Founder of Market Medium. "Joining forces with Vendavo is a transformative step in our pursuit of partner experience excellence. We look forward to continuing to streamline rebate and pricing processes between suppliers, distributors, and retailers as part of the Vendavo family." Vendavo's AI-embedded solutions have driven – on average – $26 million in annual incremental profit for B2B enterprises. Vendavo welcomes Market Medium customers like Genpak, McLane, and C&S Wholesale Grocers and is now poised to process billions of dollars in rebates and make deal management simpler. This acquisition expands Vendavo's vertical expertise in the manufacturing, high tech, wholesale distribution, and life sciences industries, strengthens rebate management capabilities for current customers, and reinforces Vendavo's commercial excellence leadership position in the market. About Vendavo Vendavo's AI-embedded pricing and sales solutions power the shift to digital commerce for B2B companies, unlocking value, growing margin, and accelerating revenue. With the Vendavo SaaS commercial excellence platform and our best-in-class CPQ and price optimization solutions, our customers develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. Vendavo has offices in Denver, Düsseldorf, Prague, and Stockholm. For more information, please visit http://www.vendavo.com About Market Medium Market Medium provides channel incentive management solutions in the cloud for manufacturers, distributors, wholesalers, and retailers. It handles the end-to-end lifecycle for rebate calculation, processing and settlements with seamless integrations to a wide range of ERP applications.

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MARTECH

Lenovo Announces New AI Innovators Program

Lenovo | August 24, 2022

Lenovo today announced the new Lenovo AI Innovators program, a partner ecosystem enabling Lenovo customers to confidently deploy artificial intelligence. The program provides a broad range of support for independent software vendors (ISVs) and their customers looking to bring AI from the lab to scale. Leveraging the program, Lenovo’s AI Innovators are delivering cognitive decisions at scale across financial, manufacturing, healthcare, retail and smart city applications, enabling vertical use cases like autonomous shopping, predictive maintenance and clinical decision support. As intelligent transformation accelerates, businesses are turning their focus to strategic AI implementation to unlock greater efficiencies, faster time-to-market and smarter solutions across data management, security, storage, analytics and maintenance. In fact, by 2025, the IDC expects overall AI services spending to reach $52.6 billion. However, many enterprises face implementation challenges due to resource limitations and diverse infrastructure requirements. “Lenovo is focused on leading the intelligent transformation to smarter technology for all with smarter infrastructure solutions and services that unlock intelligence to expand business opportunities and fuel growth,” said Scott Tease, Vice President and General Manager of HPC and AI, Lenovo Infrastructure Solutions Group. “The Lenovo AI Innovators partner ecosystem provides a one-stop shop to help customers of all sizes easily deploy AI with confidence. From early proofs of concept to scaling AI, Lenovo’s partner ecosystem provides the full range of support to help businesses simplify implementation across a variety of infrastructures and deploy today’s most innovative AI software, so they can gain actionable decisions in retail stores, factories, hospitals and cities across the world.” Smart Ecosystem of Certified AI Solution Partners Leveraging Lenovo’s AI infrastructure, the Lenovo AI Innovators ecosystem has welcomed more than 30 AI ISV partners across a range of applications and services, representing more than $1 billion in venture capital investment, since its inception. “Sunlight is honored to be one of the first global Lenovo AI Innovators partners. Together, Lenovo and Sunlight technologies are creating industry-first AI solutions that address the real requirements at the edge – turning data into decisions across thousands of oil platforms, retail stores and manufacturing robots,” said Julian Chesterfield, Founder and CEO, Sunlight. “This partnership allows Sunlight early access to Lenovo’s latest edge innovations for certification and proofs of concepts that mutually benefit our networks of partners, ISVs and enterprises.” Designed as a one-stop shop for enterprise AI, Lenovo’s ecosystem offers a unique diversity of technology partners, ISVs, industry-focused solutions, hardware and more, ensuring Innovators can quickly access and deploy the solutions that best suit their clients’ business needs. Facilitating the AI Journey The gapless ecosystem covers all crucial areas for successful AI deployment, across the broad hardware portfolio from pocket-to-cloud-to-HPC, crossing into middleware, MLops, certified AI platforms and AI vertical applications, as well as bespoke AI services. The Lenovo AI Innovators program leverages industry-leading open source tools, such as Intel’s Open Vino and One API for optimizing AI solutions across the expansive portfolio of architectures to help enterprises get the best performance from their AI solutions, from the hardware, middleware and application. The program simplifies the effort and helps reduce the cost for AI software developers, while ultimately providing their customers with the confidence to deploy today’s most innovative AI software. As technology innovation continues to push the boundaries of business, enterprises have an opportunity to ready their smart IT infrastructure for the future so they can be more competitive today and tomorrow. Visit https://www.lenovo.com/ai-innovators to learn more about the Lenovo AI Innovators program and ecosystem partners.

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Learn all about how you can use custom content to improve brand recall. Research from Facebook suggests that 64% of omni-channel shoppers anticipate doing more research on their smartphones. People want a thorough understanding of the brands they purchase from before agreeing to buy any products. Content is how intricate relatio

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