UK MARKETING POST-BREXIT: THINGS JUST GOT EXCITING
After the Brexit vote, many of the UK’s marketing agencies were forced to split. Despite this, there is a positive, unified message coming from our industry: “Let’s get to work."
RAPP UK’s SVP, Strategy, Shiona McDougall, shares her POV on the situation with The Drum, discussing what this split means and how it’s a wake-up call for UK marketers.
She says, “Brexit was a shock to many who operate in the London media bubble echo-chamber. If nothing else, this should be a wake-up call to our industry to ensure that we really do understand consumers and what matters most to them (not just what we think should matter most to them).”