Twitter publishes a new guide on effective use of social media

Twitter | April 03, 2020

  • Despite having tremendous benefits of social media, many brands are not using to its full potential.

  • Twitter has published a new guide on explaining the effective use of social media.

  • As per the guide, the key to effective social data usage is an integrated, universal strategy, which enables you to seek out relevant data points to inform your decisions, and much more.



One of the key advantages of social media, from a business and marketing perspective, is the amount of insight it provides, with the capacity to tap into what consumers are saying at any time, and better inform your strategic efforts.

But many brands are not doing this. Indeed, while most businesses are aware of the potential value of social media insight, according to a new report from Twitter, 31% of marketers believe that the social media data collected by their team is "underutilized in business decisions overall".

That's a problem, which is why Twitter has this week published a new guide book which aims to help businesses put social data to work for more analysis, more insight, and improved performance overall.


 

Social media data offers a wealth of insights on the business, the brand, products, and services. It can be used as input into R&D innovation, to enable the HR team to better target job candidates, or to help Legal to mitigate risk. But without a team that knows how to harness the value from it, social data will continue to sit there in your org, unused.

-Twitter



Twitter's "Business Leader’s Guide to Elevating Your Social Program" aims to provide some key pointers on this, with an overview of the key traits and skills required to maximize your social data practices.

Through its research, Twitter says that it's defined five key elements for an effective social data program:

- Leadership
- IT-know how
- Data expertise
- Education, evangelism, and advocacy
- Social media knowledge

The guide breaks down each of these elements more specifically, with key pointers and notes on how to enact each within your own business process.

A core message of the guide is that you can't have one or the other - you can't entrust your social media program to someone who seems to be good at getting a few likes, if that person doesn't also understand the key elements of marketing and strategy, while you also can't put a strategic person in place who has little understanding, or enthusiasm for, social platforms.

Title of the document

Learn more: Twitter launches ArtHouse to help brands produce better content


The key to effective social data usage is an integrated, universal strategy, which enables you to seek out relevant data points to inform your decisions.

As Twitter notes:


 

By transitioning your social program from tactical to strategic you can create a foundation for integrating social data beyond the marketing department.



Essentially, the message of the guide is that businesses need to adopt broader usage of social media data, at a higher level, in order to make it a key element of how they operate. While marketing departments are utilizing more digital data to inform their decisions, there are ways to use social insights in many more applications, and by adopting a more progressive mindset on such, your business stands to see far more benefit.

And according to Twitter's findings, most professionals already acknowledge such - 73% of the people that Twitter polled for its report agreed with the idea that companies who fail to effectively use social media data analysis simply won’t survive in the long-term.

Social media has given people a means to have their say, to share their thoughts on anything, at any time. And increasingly, they're expected brands to listen. But more than that, social media insights can be a barometer of relevant trends, can highlight shifting behaviors, and can point to more ways in which you can improve your market standing.

Relevant discussions are happening on social platforms right now. Listening in can only be of benefit.

You can download Twitter's full "Business Leader’s Guide to Elevating Your Social Program" eBook.

Title of the document

Learn more: Best lead generation techniques through social media

Spotlight

When your camera is fixed you can deliver more stable and more professional looking videos. But many people are confused, what tripod to choose? Many think that selfie stick can be used instead of a tripod, there are many new options like camera holders... Which one is suitable for you?


Other News
CHANNEL PARTNERSHIPS

BigID Partner Program Drives Collaboration and Innovation for Data Across Security, Privacy, and Governance

BigID | September 17, 2022

BigID, the leading data intelligence platform for privacy, security, and governance, today announced partner program enhancements, highlighting its commitment to accelerating partner and customer success. The enhanced partner program will help BigID's 150+ partners extend and enrich their solutions and services - with program benefits that serve the broad partner ecosystem. "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "We're continuing to invest in our partner's success with a focus to support and enrich our expanding global partner networks to deliver joint solutions and add value for our customers." "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "Working with our technology partners to build a strong, integrated ecosystem is key to helping our customers solve complex security challenges efficiently. BigID is an innovative, emerging security technology vendor solving some of the hardest security issues with data security and recognizes that working with a broad range of ecosystem partners is a critical part of ensuring customer success," said James Young, Global Security Strategist at Splunk. "The team at BigID has been very collaborative and supportive in working with Splunk to build use case-based product integrations to solve data security problems for our customers." "BigID is phenomenal as a partner: we're able to team up in so many different areas from business to technology and everything in between," Said Sarah Branfman, MongoDB "The partnership between MongoDB and BigID continues to add value to our partners and customers so that we're truly better together." "We partnered with BigID because BigID complements AWS, and it enhances our overall capabilities - which is really good for customers," said Chintan Sanghavi, Solutions Architect, AWS. "Customers see the combined value of our platforms - having the collaboration and partnership with BigID reduces the barriers for customer adoption." "BigID takes care of a data problem for our customers," said Gerard McCann, Sr. Director, ISV Business Development. "SAP decided to not only partner with BigID, but SAP invested in BigID as a company because we saw the viability of a solution that could really help our customers that have multiple on-premise and cloud properties." "HPE is pleased to be an investor in BigID. HPE Ezmeral Data Fabric and HPE GreenLake for Data Fabric provide the industry's first true hybrid, multi-cloud data fabric solution." said Ron Reuben, Head of Product, HPE Ezmeral, Hewlett Packard Enterprise. "BigID provides a valuable addition to our growing partner ecosystem to help customers manage sensitive and complex data challenges." New partner program benefits include an advanced training and certification program from BigID University to accelerate partner impact, alongside additional go-to-market capabilities, marketplace status, and dedicated resources. "BigID recognizes the importance of our partners to the success of our clients. Customers need the expertise of consulting and channel partners to help them acquire the right technology and deploy it within their data landscape. We are committed to serving the needs of our partners to make our partner program a win-win-win for all involved," said Jon Mayer, VP of Consulting & Channel Partners. Iulia Stefoi-Sliver, VP of Technology Partnerships, added, "Additionally, our entire strategy is based on ensuring that BigID operates within the technology landscape of our customers and can provide exponential innovation by bringing BigID's expertise in data discovery together with adjacent tech to offer clients an end-to-end solution to fit within their modern data stack." Learn more at bigid.com/partners About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

Read More

CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

Read More

CHANNEL PARTNERSHIPS

Orca Security Awarded 2022 Regional and Global AWS Partner Award

Orca Security | November 29, 2022

Orca Security, thepioneer of agentless cloud security, today announced it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Announced during a Partner Awards Gala at re:Invent 2022, the Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Regional and Global AWS Partner Awards recognize AWS Partners whose business models continue to evolve and thrive on AWS as they work with customers. The Orca Cloud Security Platform provides an added layer of visibility and risk coverage on AWS. With an agentless approach built upon Orca’s patented SideScanning™ technology and Orca’s Unified Data Model, Orca delivers comprehensive cloud security for enterprises moving to and scaling on AWS. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “Those who want to do more need a cloud security solution that can do more at the speed of business. We are honored to be recognized and we look forward to continuing our relationship with AWS to provide greater customer choice going forward.” “To build and innovate, we needed a comprehensive cloud security solution,” said Justin Somaini, Chief Security Officer at Unity. “We turned to Orca Security for its ability to secure the cloud without forcing us to install agents or take an asset-by-asset approach. Orca Security has become a trusted partner, and we look forward to collaborating more in the future.” For the first time, AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level where all AWS Partners were invited to participate and submit a nomination. The AWS Partner Network (APN) is a global partner program, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. “AWS Partners are at the center of unlocking value for global customers, across a wide range of industries,” said Ruba Borno, Vice President, Worldwide Channels and Alliances, AWS. “We are honored to launch the inaugural global 2022 AWS Partner Awards, and thank all the nominees and winners for accelerating our customers’ cloud transformation journey.” A panel of AWS experts selected the winners based on strict criteria. Orca Security received the global Security Partner of the Year Award, which recognizes top AWS Partners with the AWS Security Competency. The award recognizes an AWS Partner who has proven customer success in securing every stage of cloud adoption, from initial migration through ongoing day-to-day management. For more information visit orca.security. About Orca Security Orca Security is the pioneer of agentless cloud security that is trusted by hundreds of enterprises globally. Orca makes cloud security possible for enterprises moving to and scaling in the cloud with its patented SideScanning™ technology and Unified Data Model. The Orca Cloud Security Platform delivers the world’s most comprehensive coverage and visibility of all risks across the cloud. With continuous first-to-market innovations and expertise, the Orca Platform ensures security teams quickly identify and remediate risks to keep their businesses secure. Connect your first account in minutes: https://orca.security or take the free cloud risk assessment.

Read More

CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

Read More

Spotlight

When your camera is fixed you can deliver more stable and more professional looking videos. But many people are confused, what tripod to choose? Many think that selfie stick can be used instead of a tripod, there are many new options like camera holders... Which one is suitable for you?

Resources