Twitter Gives Marketers a Content Calendar Full of Tweet Prompts

Twitter | April 01, 2020

Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar. Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day.

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When you establish a direct to consumer online channel you’re tapping into a valuable opportunity to connect your customers with your brand. Our Global Commerce platform provides the stability and scalability you need to grow your brand globally and connect with your customers in the right way. We offer the right end-to-end ecommerce solutions and self-service store management and merchandising tools to make it easy for you.


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CHANNEL PARTNERSHIPS

BrandMuscle’s Channel Partner Scorecard to Strengthen the Bobcat Dealer Network Marketing Performance with Ratings and Recommendations

BrandMuscle, Bobcat Company | April 06, 2022

BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Bobcat has utilized a full suite of BrandMuscle solutions since 2019. After broadening their local marketing activities, Bobcat wanted their account managers and regional directors to have greater visibility into their dealers’ levels of engagement in the company’s marketing program, and to encourage dealers to participate more effectively. BrandMuscle’s Channel Partner Scorecard lets Bobcat measure dealer marketing performance and make recommendations to help dealers drive greater results with co-op funds, social media, location data management and digital and print marketing campaigns. Information is power, and by rating dealers’ marketing performance, Channel Partner Scorecard equips Bobcat’s account managers and regional directors with the insights necessary to make clear, data-driven recommendations to give local marketing activities even greater impact. For example, when a dealership is enrolled in BrandMuscle’s social tool, but has not yet synced its Facebook account or started boosting posts, Scorecard allows Bobcat to advise dealers on the many quantifiable benefits of increasing engagement. “We are pleased to continually offer our dealer partners a wealth of strategic marketing opportunities, from social media tools to co-op marketing funds,” said Laura Ness Owens, Vice President of Global Brand and NA Marketing for Doosan Bobcat North America. “We are pleased to continually offer our dealer partners a wealth of strategic marketing opportunities, from social media tools to co-op marketing funds,” said Laura Ness Owens, Vice President of Global Brand and NA Marketing for Doosan Bobcat North America. “This more targeted, strategic approach of Scorecard will only increase the number of dealers utilizing these opportunities and, ultimately, increase opportunities for growth and raise levels of success.” By providing Bobcat’s marketing partners with scores for their performance, Channel Partner Scorecard allows Bobcat dealers to rate their performance in comparison to their peers. This friendly competitive component, called gamification, motivates dealers to increase their marketing activity. This, in turn, can improve each dealer’s marketing maturity rating. Gamification also rewards those partners who successfully align their local marketing strategies with Bobcat’s corporate goals. “Scorecard effectively connects us to what’s happening in local markets, putting us on the ground with our important local partners, and it pulls us into a conversation about how we can work better together to drive greater results,” said James Morse, Vice President of Product Management at BrandMuscle. To learn how Channel Partner Scorecard can provide a clearer understanding of how your local campaigns are performing and how channel partners can improve your local marketing strategy, contact BrandMuscle. About Bobcat Company Since 1958, Bobcat Company has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services. Headquartered in West Fargo, North Dakota, Bobcat continues to lead the industry, all while helping people succeed and build stronger communities and a better tomorrow. For more information, visit http://www.Bobcat.com About BrandMuscle BrandMuscle is the leader in integrated local and channel marketing, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle Intelligent Local Marketing Platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, grow revenue, and maximize ROI. For more information about BrandMuscle visit https://www.brandmuscle.com/ or call (866) 464-4342.

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CHANNEL PARTNERSHIPS

Anomali Appoints Chris Peterson as Vice President of Global Channel and Technology Partnerships

Anomali | January 14, 2022

Anomali, the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions, announced that Chris Peterson has been named Vice President of Global Channel and Technology Partnerships. Peterson brings more than 25 years of proven experience in building partner ecosystems at some of the world’s top cybersecurity and technology providers. At Anomali, he will lead channel and partner strategy as demand for our precision threat detection and comprehensive response solutions increases rapidly across the world. Anomali is adding seasoned executives to our unrivaled leadership team as we continue to experience extraordinary global demand for our solutions that effectively and efficiently stop not only breaches, but also advanced adversaries. Chris’ remarkable cybersecurity knowledge and history of working with the channel will help us to expand out to a wider range of customers who depend on partners for access to our efficient, high-performance product portfolio to solve their most significant security challenges. We are thrilled that Chris has joined the company. His expertise at helping partners to maximize value and security for their customers will open new and expansive opportunities for Anomali.” Ahmed Rubaie, CEO, Anomali Peterson has spent more than 25 years building and leading channel sales programs at top enterprise cybersecurity companies. Before Anomali, he was at Tenable, where he served as Vice President of Global Partnerships and was responsible for developing and implementing partner programs that contributed to its successful IPO in 2018. While at SourceFire, Peterson created, executed and grew the company’s global partner strategy into a $260 million business unit, leading to its 2013 acquisition by Cisco Systems. Earlier in his career, he served as Vice President of Worldwide Channels at ArcSight, where he helped to expand the Security Information and Event Management (SIEM) provider’s presence across the global partner and MSSP marketplace. Peterson is a member of the Forbes Business Development Council, has been named a CRN Channel Chief, executed numerous 5-Star rated Partner Programs for multiple years, and is recognized as an industry thought leader in his professional field. “Our relationships with hundreds of channel resellers, MSSPs, and global systems integrators are helping our joint customers to optimize existing security investments, increase efficiency, and to defend digital transformation projects against modern adversaries,” said Peterson. “I look forward to ramping Anomali’s partner program further, as it will open new opportunities to land our products and associated services into thousands of global public and private sector organizations that need to gain an advantage in the chaotic and high-risk threat landscapes they operate within.” Through the Anomali Partner program, Peterson and his team will help streamline customers’ access to the award-winning Anomali platform, which correlates more than 190 trillion threats per second to optimize all security solutions to provide a more refined and optimized extended detection and response (XDR) capability. Products include ThreatStream, our leading threat management platform, Lens, the only NLP-powered product that identifies all threats and IOCs in any web content to operationalize them across security infrastructures, and Match, our advanced global attacker detection and response solution that quickly identifies and responds to threats in real-time by automatically correlating all security telemetry data against active threat intelligence.

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CHANNEL PARTNERSHIPS

Ermetic Launches Synergia Global Channel Partner Program

Ermetic | March 08, 2022

Ermetic, a leading cloud infrastructure security company announced the Ermetic Synergia Partner Program for IT service providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver turn-key cloud security solutions that span cloud infrastructure entitlement management (CIEM) and cloud security posture management (CSPM) for AWS, Microsoft Azure and Google Cloud Platform environments. The program has experienced early growth and global interest from foundational partners including Trace3, Marcum Technology, Cyberuptive, HI Tech Hui, SolCyber and Tecflair. According to Gartner, the cloud security category is projected to be the fastest growing segment of the global information security and risk management market at a CAGR of 41.2%. The major factors driving the market include the increasing number of sophisticated cyber-attacks on cloud computing systems, and growing need for compliance with various standards, benchmarks and regulations. The Ermetic Cloud Security platform detects and remediates excessive, risky privileges and resource misconfigurations (e.g. databases exposed to the internet) on a continuous basis by analyzing identities and permissions along with the configuration of network, storage and secrets assets. No other security solution reduces the cyber attack surface at scale across single and multi-cloud infrastructures with full stack visibility and control over multi-cloud infrastructure entitlements and configurations. “We are experiencing high demand for our comprehensive identity-first cloud infrastructure security solution and have created a value-driven program to enlist security-oriented partners so we can all capitalize on this market opportunity,” said Shawn Larsen, Head of Channel and Alliances for Ermetic. “We are investing in partners by providing predictable sales incentives, technical resources for joint sales engagements, enablement training to expand partner capabilities and transparent opportunity collaboration to ensure their success.” Ermetic Synergia Partner Program Details The multi-tier Ermetic Synergia Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity: Enables partners to differentiate their offerings via Ermetic’s integrated, lifecycle approach to cloud native application protection (CNAAP) that combines CSPM and CIEM Provides automation to remediate access risks and vulnerabilities, reducing the customer attack surface Partner participation profitability and gamified incentives Access to a Knowledge Base of sales assets, use cases and technical collateral Deal registration to reduce channel conflict and provide opportunity protection Sandbox license to Ermetic’s Cloud Security Platform to demonstrate use cases and capabilities to prospects and customers Marketing support and market development funds for joint programs, events and Go-to Market initiatives Dedicated sales and system engineering support for successful deployments Partner enablement and training resources helping you crawl, walk and run on your own Dedicated Partner Account Team Differentiated partner levels, providing greater value based on engagement and joint opportunities Top Market Opportunities Three of the leading customer use cases that Ermetic channel partners can monetize are: Continuous Cloud Security Risk Assessment & Least Privilege Audit and remediate unnecessary, excessive and risky entitlements, and infrastructure misconfigurations. Perform routine assessment of configurations across cloud environments and audit compliance with leading standards and benchmarks including CIS Benchmark, NIST Cybersecurity Framework, AWS Well-Architected Framework, PCI-DSS, GDPR, HIPAA, SOC2 and more. Deliver Managed Services with an Identity-first Security Approach Deliver new or enhanced SOC 2 certified MSSP or Managed Detection and Response (MDR) capabilities. These include the ability to discover, monitor and manage all human and/or machine identities, assess their policies and permissions for risks/threats, detect anomalies such as sensitive data access, privilege escalation and deletion, and unusual resource access. Zero Trust Access for DevOps Enable clients to execute Zero Trust mandates using auto-generated access policy recommendations for DevOps that optimize security while supporting end user productivity through integration with leading CI/CD tools such as Slack, Jira, ServiceNow, Jenkins, Terraform and more. Implement Just-in-Time (JIT) or Privileged Identity Management (PIM) access which grants an identity only the entitlements it needs to accomplish a specific task and revokes them once the job is complete. Ermetic Partner Testimonials “We are helping clients from all verticals develop a cloud security strategy and implementation plan, because it has become a priority across most enterprises,” said Derek Smith, Director of Strategic Alliances for Trace3’s Cloud Solutions Group. “We see entitlement and configuration management as must-haves for securing the cloud attack surface, which is why we are offering these capabilities with Ermetic to our clients.” “Ermetic has helped our clients drastically improve visibility into their cloud assets in a scalable, non-intrusive way, that supports their development, operations, and governance teams’ needs,” said Jaike Hornreich, CISA, GPEN, GWAPT, CICP, CCSFP, Senior Director of Cybersecurity and Privacy for Marcum Technology. “Public clouds will supersede the datacenter for our customers, representing just one facet of a general trend toward the dissolution of traditional perimeters,” said T David Emerson, CTO of SolCyber. “This trend requires a novel and comprehensive suite of controls around identity, configuration management, and endpoints, which represent the new attack surface. Ermetic provides crucial analysis of these modern infrastructure fixtures which is essential to delivering robust managed security to our customers.” “Our cloud-first customers recognize the threat posed by over privileged identities, excessive entitlements and misconfigurations, but lack the visibility to proactively identify and remediate them, The Ermetic platform is a force multiplier technology that enables us to continuously detect and eliminate cloud security risks across single and multi cloud environments at scale using automation and analytics.” David Phillips, CEO and Founder of Tecflair About Ermetic Ermetic helps prevent breaches by reducing the attack surface of cloud infrastructure and enforcing least privilege at scale in the most complex environments. The Ermetic SaaS platform provides comprehensive cloud security for AWS, Azure and GCP that spans both cloud infrastructure entitlements management (CIEM) and cloud security posture management (CSPM). The company is led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra and Target Global.

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CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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Spotlight

When you establish a direct to consumer online channel you’re tapping into a valuable opportunity to connect your customers with your brand. Our Global Commerce platform provides the stability and scalability you need to grow your brand globally and connect with your customers in the right way. We offer the right end-to-end ecommerce solutions and self-service store management and merchandising tools to make it easy for you.

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