Twitter Announces Stories Feature, RIPTwitter Trends Worldwide

Twitter | March 04, 2020

Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories. Kayvon Beykpour, product lead at Twitter, made the announcement and previewed how it will look.

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Subscription and recurring-revenue businesses face unique challenges in valuing new leads and customers. Marketers must estimate the expected revenue, churn, and lifetime value of every lead acquired, which makes search marketing inherently more complex. This white paper details the complexities of acquiring new customers for subscription-based businesses and presents 7 best practices to drive better online marketing results.


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MARTECH

Code42 Appoints Key Leadership to Drive the Next Phase of Partner Growth

Code42 | October 31, 2022

Code42, Inc., the Insider Risk Management (IRM) leader, today announced that it has unified its channel, advisory and technology partner programs under the leadership of Ananth Appathurai, senior vice president of channel and alliance partners. This move unlocks the synergies between Code42’s advisory and technology ecosystem partners and its channel partners to make it easier to collaborate and deliver Insider Risk Management programs and solutions that fit the specific data protection needs of customers. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. Today, nearly half of business leaders are concerned about the lack of visibility into the types of valuable data – IP, source code, product plans and customer information – leaving their organizations. Code42 helps organizations speed detection and response to data exposed by insiders by giving security teams streamlined access to its flagship IRM products, the Code42® Incydr™ product and Code42 Instructor™ micro-learning solution, through its broad ecosystem of channel, advisory and technology partners. Creating strong alignment between Code42’s channel partners, who have high-growth practices with many of Code42’s technology partners, including CyberArk, LogRhythm, Okta, Palo Alto Networks, Rapid7, Splunk, Sumo Logic, Tines and others, will deliver important benefits for both buyers and partners: For security teams: Code42 is unifying the orchestration of all partners in its ecosystem based on security buyers’ technology stacks, preferred purchasing vendors and advisors, and level of expertise in managing insider risk. Incydr and Instructor continue to hold a valuable place in ecosystem partners’ portfolios, offering data protection solutions that integrate to cloud and email services, SOAR, SIEM, PAM and IAM platforms. For partners: As part of the Accelerate Partner Program, Code42 is committed to a 100% channel go-to-market strategy and is making it easier to enable sales of Incydr and Instructor through access to partner enablement, communications, marketing and incentives programs, and a solutions-led approach based on Incydr’s numerous technology integrations. Ananth added, “Code42’s continued investments in our channel and alliance partner programs signal our commitment to the important role that channel, technology and advisory partners play in the company’s future growth. I am looking forward to leading the expanded partner program and leveraging the reach and influence of our partners to help security teams solve their data protection needs.” Learn more about Code42’s Insider Risk Management Offering Code42 Incydr: The Industry’s Leading Data Security Product for Exfiltration Detection and Response Incydr is an Insider Risk Management solution that provides the visibility, context and controls needed to stop data leak and IP theft. Organizations utilize Incydr to detect and respond to data exposure and exfiltration from corporate computer, cloud and email systems. It deploys in hours so security teams can address material risk to the business in a matter of days and drive the secure work habits needed to decrease how often employees put data at risk in the future. Code42 Instructor: Education-Led Insider Risk Response Instructor improves Insider Risk awareness by focusing on the creation of holistic, security-oriented cultures. The solution delivers actionable, hyper-targeted and bite-sized lessons to end-users when they’re needed most, helping to change security behavior for the long term. The Instructor solution helps organizations rapidly mature their Insider Risk Management programs by incorporating data-driven Insider Risk behavioral guidance for end-users. Combining the Power of Incydr and Instructor Instructor works in tandem with Incydr, allowing security, compliance and education teams to immediately send corrective lessons triggered by employee actions that create risk for the business. For example, when Incydr flags file movement to an untrusted location, like an unauthorized cloud application, an Instructor video specifically explaining the correct activity is sent to educate the employee in real-time through the Incydr solution. About Code42 Code42 is the leader in Insider Risk Management (IRM), offering end-to-end data loss detection and response solutions. The Code42 Incydr product is native to the cloud and rapidly detects data exposure, loss, leak and theft as well as speeds incident response – all without lengthy deployments, complex policy management or blocking employee productivity. Accelerating the effectiveness of Insider Risk programs are the Code42 Instructor microlearning solution, and Code42’s full suite of expert services. With Code42, security professionals can protect corporate data and reduce insider risk while fostering an open and collaborative culture for employees. Designed to meet regulatory control requirements, Code42’s IRM solution is FEDRAMP authorized and can be configured for GDPR, HIPAA, PCI and other compliance frameworks. Innovative organizations, including the fastest-growing security companies, rely on Code42 to safeguard their ideas. Founded in 2001, the company is headquartered in Minneapolis, Minnesota, and backed by Accel Partners, JMI Equity, NewView and Split Rock Partners. Code42 has played a defining role in developing a vision and requirements for the IRM category – now recognized by Gartner, IDC and Forrester – and is a founding member of the annual Insider Risk Summit and Insider Risk Community. The Company has several offices across the United States and its clients include large multinational organizations, such as CrowdStrike, Exabeam, BAYADA Home Health Care, Lending Club, MacDonald-Miller, MACOM, North Highland, Ping Identity, Shape Technologies, Snowflake, University of Georgia, User Testing, UTEX and Xactly.

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CHANNEL PARTNERSHIPS

Forma.ai Launches Enterprise Partnership Program

Forma.ai | October 10, 2022

Forma.ai’s Partner Program Will Bring Next-Generation Sales Performance Capabilities to a Wide Range of New Enterprise Partners Building on its reputation for producing outstanding sales results, Forma.ai has announced a program that will allow enterprise partners to provide Forma.ai’s sales performance solution to their customers for the first time. Forma.ai, the Sales Performance Management solution (SPM) revolutionizing how sales compensation is designed, managed and optimized, today announced a program that will extend the benefits of Forma.ai’s platform to a wide network of new enterprise partners and their customers. The new Partner Program is the latest way Forma.ai is leveraging data-modeling and end-to-end automation to maximize the impact of sales incentives on revenue growth. Forma.ai’s unique, unified SPM platform simplifies and optimizes incentive programs using a collective–and highly flexible– data model. The new program will make Forma.ai’s solutions accessible to a wide range of partners and their customers, aiming to foster incremental business value for both Forma.ai’s business partners and their customers. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “The Forma.ai Partner Program provides a formal structure to foster synergy across a broad network of companies that provide complementary solutions to mid-size and large enterprises across a range of industries. This program empowers our partners to provide significant additional value to their customers in the form of extended capabilities and access to the most advanced sales performance management technology in the market.” Initial participants in the Forma.ai Partner Program include: Impartner, the fastest-growing, most award-winning provider of channel management technologies. Relanto, a next generation consultancy company working on the leading edge of augmented intelligence combining human intelligence with deep analytics & AI based platforms and custom solutions for integrated planning and accurate decision making.. Tipalti, the only company handling both Accounts Payable and Global Partner Payments workflows for high-velocity companies across the entire financial operations cycle. “With this partnership we are simplifying the process of complex channel partner compensation calculations & payouts; Tipalti is excited to partner with Forma.ai to offer an end-to-end payments solution,” said Zach Svendsen, Senior Director of Alliances & Business Development at Tipalti. Companies interested in learning more about the benefits of bringing Forma.ai’s sales performance platform to their customers and channel partners should visit https://www.forma.ai/partners.

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CHANNEL PARTNERSHIPS

StormForge Extends Kubernetes Efficiency at Scale to More Enterprises Than Ever Before with New Channel Partner Program

StormForge | November 11, 2022

StormForge, the leader in cloud-native application performance testing and resource optimization, today announced its Channel Partner Program. The StormForge Channel Partner Program focuses on providing distributors, resellers and other partners with the most effective resources to put the StormForge machine learning-based optimization platform within every enterprise's reach. The Channel Partner Program complements the StormForge Cloud Provider Alliance Partner Program, which includes highly collaborative relationships with industry powerhouses such as AWS, Microsoft Azure and Datadog. New partners include CLIMB, Amazic and SIOS. Resellers include A-Var, Oteemo, Mobia and Ahead. "The Kubernetes developer and user communities are incredibly large and diverse - and they're growing rapidly. So it's natural for us to design a Channel Partner program that extends the reach of StormForge's patent-pending machine learning technology to as many enterprises as possible," said Amy Medeiros, Head of Marketing, StormForge. "StormForge optimizes Kubernetes at scale in ways that no other solution can. We want to help as many customers as possible achieve success with their Kubernetes journey, and that means arming our partners with game-changing solutions that make that process as smooth and effective as possible. The Partner Program keeps customer relationships front and center, while also offering a simple, collaborative, and rewarding experience for our partners." The StormForge Partner Program consists of solutions, training including hands-on certification and tools that enable its partners to offer customers the most effective platform for optimizing Kubernetes at scale. Partners gain access to an exclusive partner portal, deal registration, integrated campaign kits, sales tools, technical training support, sales incentives and a dedicated StormForge Certified Kubernetes expert. "Kubernetes performance and optimization is one of the most challenging things our customers are navigating in today's enterprise environments, and being able to offer StormForge gives us such a strong opportunity and position to support them," said Frank Shepherd, VP of Engineering, A-Var. "StormForge's platform delivers that magic combination of increased efficiency and higher performance that results in our customers' ability to innovate." "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge's machine learning technology combined with its holistic approach that spans production and non-production environments makes Kubernetes resource optimization a reality for a lot of our customers for the first time. Working with StormForge is a strategic move that we expect to drive real impact for our customers." StormForge's flagship product, StormForge Optimize Live, delivers ML-powered Kubernetes resource optimization through analysis of observability data, intelligent recommendations, and automated action based on that analysis. The ML focus goes beyond cost or performance alone, optimizing both at any scale to enable intelligent business decisions with minimal trade-offs. Just last month, the platform added the industry's first bi-dimensional Kubernetes pod autoscaling, which minimizes cloud waste during the autoscaling process without sacrificing application performance. This powerful platform puts the best possible offerings in the hands of partners and resellers, whose customers need flexibility across cloud environments and the ability to optimize in production and non-production environments. Purpose-built for Kubernetes, StormForge runs in any CNCF-certified distribution and integrates easily with existing Kubernetes environments, including all Kubernetes cloud services, management platforms and observability solutions. It also enables fast time-to-value with one-click deployment and continuous, automated Kubernetes resource optimization. "We sincerely welcome this partner program. StormForge's M/L technology is essential for using the container platform technology that is indispensable for DX. This is because it not only increases the productivity of container utilization engineers, but also optimizes the infrastructure resources used. SIOS Technology, Inc.has had a strong relationship since StormFoge was founded. Through this Programme, SIOS Technology Corp. is promoting the further advancement of the Cloud Native in the Japanese market," said Minoru Aoki, Vice President, SIOS Technology, Inc. For more information about the Channel Partner Program, please visit: https://www.stormforge.io/company/partners/ About StormForge StormForge brings together world-class data scientists and software engineers to enable businesses to drive breakthrough IT and operations efficiency. The StormForge Platform is set apart by its unwavering focus on building AI-powered software products that are designed to help people, not replace them. The StormForge Platform uses enterprise grade performance testing coupled with machine learning to drive major application performance gains and cost reductions in complex environments. In February 2020, StormForge announced funding from Insight Partners to accelerate the growth of its Platform. StormForge was founded in 2015 and is based in Boston and Washington, DC. Learn more at www.stormforge.io.

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CHANNEL PARTNERSHIPS

IAMCP Joins ITX Channel Partner Initiative

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration. IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses. Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG). Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.” About ITX IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million. martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.

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Spotlight

Subscription and recurring-revenue businesses face unique challenges in valuing new leads and customers. Marketers must estimate the expected revenue, churn, and lifetime value of every lead acquired, which makes search marketing inherently more complex. This white paper details the complexities of acquiring new customers for subscription-based businesses and presents 7 best practices to drive better online marketing results.

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