Marketing Analytics

Tufin Spotlighted in the 2023 CRN Partner Program Guide

CRN Partner Program Guide

Tufin®, the leader in network security policy management and continuous compliance automation, today announced that it has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.

“We are proud that Tufin is a channel-first company, and we recognize that our channel partners are the best way for us to amplify our message that security policy automation is a strategic advantage for our customers,” said Jeff Wilmot, CRO at Tufin. “I want to thank CRN for this honor and congratulate our channel team and Tufin’s partner network across the globe. You are the reason Tufin continues to be the leader in network security policy automation.”

Tufin’s channel partner program is multi-tiered, partnering with distributors and a two-level reseller program of Gold and Authorized partners. A variety of benefits designed to promote and enhance partners’ skills, facilitate business growth, and maximize profitability are offered. Each tier has a specific business focus and offers uniquely developed benefits, as well as joint sales, marketing, and certification requirements. The tiered structure allows partners to grow their business with Tufin, while expanding their offerings to meet emerging market needs. For more information on becoming a Tufin partner, click here.

“As a partner-first company, we focus our marketing efforts on building programs and tools that are aligned with channel program industry best practices. We collaborate closely with our partners worldwide to drive pipeline generation activities and prioritize investing in knowledge sharing and enablement initiatives,” said Orli Amir, Head of Channel Marketing, Tufin. “Looking ahead to 2023, several new programs and offers that will provide immense value to our channel are scheduled to be announced. This is a great time to be a Tufin partner.”

For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.

In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.

About Tufin

Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.

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