MARTECH

Top-Rated Partnership Marketing Platform Accepted Into HubSpot App Marketplace

Everflow | July 18, 2022 | Read time : 03:00 min

Top-Rated Partnership Marketing Platform
Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs.

Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic document signing, or any desired custom event. Businesses can also choose to reward partners for driving events, providing an incentive for partnership loyalty.

"Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow.

"Today, over 90% of the interactions with your brand happen outside the original destination. Thus, companies can no longer rely on closed marketplace tracking," states Ed Ceballos, Head of Partnerships at Everflow.

Acceptance into the HubSpot App Marketplace requires meeting predefined requirements and application review.

"We're excited to offer an Everflow.io integration, as it enables our customers to take their partner marketing beyond managing affiliates or coupons," states Scott Brinker, VP of Platform Ecosystem at HubSpot.

"By tracking all performance channels and syncing HubSpot data, B2B and B2C companies can tie payouts to HubSpot pipeline stages -- or even events like subscriptions and upsells. This helps companies drive more transparency in their partnerships and drill down into what delivers ROI," adds Brinker.

One requirement for listing was for Everflow customers to test the integration.

Franshares, an innovative investment platform featured in fintech news sources like Business Insider, American Express, and MarketWatch, utilized the integration to nurture offline leads from investors looking to easily invest in portfolios of thriving franchises.

According to Ceballos, this unique usage exemplifies what this integration can achieve.

"This integration enables HubSpot customers to properly track and attribute referrals, traffic, and conversions across their ecosystem of partners and digital properties, making growth through partnerships simple," states Ceballos.

For more information, visit Everflow in the HubSpot App Marketplace.

About Everflow:
Upgrade to a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack, and drill down into what delivers ROI. Join over 800 cutting-edge agencies, networks, and brands that chose Everflow, including First American, Dentsu, Skillz, Pressable, and more.

Spotlight

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!       This data-rich infogram offers actionable insight into: Which devices consumers are using to shop online How you can engage with consumer across multiple devices such as mobile phones, tablets, lap tops, and desk tops. Creating a more seamless online shopping experience.


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MULTI CHANNEL MARKETING

Stratodesk Launches Managed Service Provider Partner Program for VDI, DaaS, and Cloud Workspaces

Stratodesk | October 04, 2022

Stratodesk, the EUC endpoint OS innovator, today introduced its best-in-class Stratodesk Managed Service Provider (MSP) program for MSPs and system integrators. The new program enables partners to offer complete services to provision and manage endpoints for hybrid workplaces. The program makes it easy for our partners to deliver a more comprehensive cloud service because of their ability to deliver the most innovative endpoint OS. The MSP program, which includes Stratodesk software – Stratodesk NoTouch OS and Stratodesk NoTouch Center – offers optional multi-tenancy services, and a predictable cost model that includes all-in-one licensing. In addition, the program is dynamically scalable when license needs change and deploys in minutes over the internet. Organizations are actively looking to transition to the cloud but sometimes cost and complexity are major obstacles. Stratodesk MSP partners can now enable organizations to realize significant efficiencies in time to implement and related costs. Our joint customers can have an effective roadmap for their endpoints no matter where they are in their cloud journey, while allowing them to focus on their core business instead of IT. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Based on direct input from partners, we’re giving service providers and integrators access to the Stratodesk NoTouch OS features and tools enabling them to take an enhanced cloud workspace offering to market.” Stratodesk’s new program unlocks new and differentiated offerings and services with an attractive subscription model that opportunities and helps to scale the business of partner providers. The Stratodesk NoTouch OS helps the partner’s customers easily execute their virtual desktop and thin client strategy in the way that best fits their business, knowing they can manage their entire fleet of endpoints from one console with best-in-class support from the MSP and Stratodesk. Among the first MSP partners signed to the new program is Centre Technologies. Stratodesk MSP partners can scale easily based on growth or seasonality Stratodesk can deliver centrally managed endpoints in minutes to end-users physically located anywhere in the world through cloud or on-premises deployment models. Stratodesk’s flexible approach to workforce productivity lets IT teams transform new or existing laptops, thin clients, desktop computers and hybrid devices into secure enterprise edge and cloud workspaces. Stratodesk NoTouch allows IT teams to convert a broad range of x86-, x64- and ARM-based hardware quickly into modern machines with the latest software and security capabilities for end-users, while giving IT complete control over the asset. Additional benefits to partners include: Cloud-ready Stratodesk software enables regional expansion with no capital investments Ability to own and manage the customer relationship end-to-end Accelerated time-to-market Easily address seasonality demands and the need to expand user base periodically Reduce MSP management costs with a single easy-to-manage and deploy OS instead of a variety of legacy systems For more information, visit the Stratodesk Edge channel partner program web page, and inquire to become a partner today. Additional Stratodesk MSP resources include: Simplify Multi-Tenant Endpoint Management for MSPs and MSPs Use Stratodesk Software to Manage Mult-Tenant Deployments. About Stratodesk Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and. dedication to delivering the most innovative software solution to its customers. For more information, visit www.stratodesk.com.

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CHANNEL PARTNERSHIPS

CallTower Expands Channel Partnership Team

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to approach partners and customers from a place of curiosity, aiming to understand how they transact to ensure their goals are met. She strives to build partnerships based on mutual respect and understanding and prides herself on being a strategic thinker, seeking to understand how to bring more value and strengthen partnerships. Jessica was a 2020 Avant Hustle Award Winner for Top Channel Manager. In her previous position, she was actively involved in ERGs, serving as Co-Chair of the Mom Support Group (sub-ERG of WISE Leaders). In her newest role as Global Director at OEM Alliances at CallTower, she will bring her expertise in Demand Gen and Enablement to develop plans that outline how the partners she supports can maximize their potential together. She will strategically sell and market to the Global Community, drive increased CallTower adoption, and increase marketplace knowledge & sales conversion through joint selling efforts. Madison Doner began her career in communications as a journalist in the fast-paced environment of local news. Upon receiving her Bachelor of the Arts in Journalism as well as Global and International Studies from the State University of New York at Oswego, Madison started her career at the NBC affiliate in Missoula, Montana as a news reporter and anchor. In 2021, she took on a similar role at an ABC affiliate in Virginia, where she built relationships with government officials while covering the gubernatorial race. In joining CallTower as our Partner Marketing Strategist, Madison will be strategically marketing and aligning sales team members within the Master Agent community, fast-tracking CallTower adoption, and increasing marketplace knowledge and sales conversion through tactical efforts. Madison is focused on driving sales growth through Master Agent alliances, executing events with CallTower connections and growing the organization. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “Their addition to our team is instrumental as we continue to build upon our channel partner relationships and grow the CallTower family.” About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Signs More UKI Channel Deals

Pyramid Analytics | December 02, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultancy. Key Points: Pyramid Analytics signed deals with new partners serving the IT needs of mid-size and large enterprises across the UKI: Datazed Associates (Referral Partner); Digital Data Consultancy (Systems Integrator); and Data Reply (Consultancy, Systems Integrator). The channel partner programme is the backbone of Pyramid’s UKI operations, accounting for a significant segment of UK revenue. Pyramid Analytics is recognized for channel excellence. The company was a CRN Channel Awards 2022 finalist. To learn more about becoming a Pyramid partner in the UK and Ireland, contact Bill Clayton, Vice President, Global Partnerships, at clayton@pyramidanalytics.com. Meet Pyramid Analytics’ New Partners Datazed Associates is a boutique data consultancy specialising in data governance and data quality. The company’s network of experienced professionals has a strong track record in the insurance industry, having supported general insurers, Lloyd’s market firms, brokers and reinsurers. Data Reply is the Reply group company offering a broad range of advanced analytics and AI-powered data services. Data Reply operates across industries and business functions to achieve meaningful outcomes through effective use of data. Digital Data Consultancy provides consulting services in the areas of data management, data science, and digital experience. The company helps clients in retail, hospitality, healthcare, banking and consumer goods to master and reimagine their data, create new value, and differentiate and profit in the digital economy. Pyramid Analytics Delivers Value for Partners Partnerships are critical to Pyramid’s ability to scale growth. In turn, partners get access to the Pyramid Decision Intelligence Platform, an innovative augmented analytics platform which has garnered analyst accolades for its ability to transform businesses. Pyramid Partners benefit from a range of resources to help them effectively market, sell, and deliver the Pyramid Platform, integrated solutions, and services. These include the Pyramid Partner Portal, a one-stop shop for deal management, market education content, co-branded marketing materials, and interactive tools and resources, and; the Pyramid Learning Hub for self-guided and expert-led courses, and Pyramid Partner Certification programs. United Kingdom the World’s “Next Silicon Valley”? Jeremy Hunt, the UK’s Chancellor of the Exchequer, outlined a number of priorities in his Autumn Statement on 17 November. These included his plan to “turn the United Kingdom into the world’s next Silicon Valley.” Pyramid Analytics has operated and flourished in the UK for nearly five years and are proud of the company’s contribution to achieving this goal. The advanced analytics platform company has added three executives and numerous business development roles in its London office in 2022. 2022 has been momentous for Pyramid Analytics in the UKI: Pyramid executives, customers, partners, media and technology industry analysts celebrated a $120 million Series E funding round at a special event at Tower Bridge in May. Tom Warren, a veteran technology professional and former professional rugby player, was appointed Managing Director for the company’s UKI operations. Bill Clayton joined Pyramid in the new role of Vice President, Global Partnerships. He has more than 20 years of enterprise software experience. Clayton has held positions with global technology leaders including IBM and Oracle. He lives in the UK. Hayley Munro was appointed Vice President of Global Customer Success. This newly created role provides unified, company-wide management of this critical function under one executive. She lives in the UK. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Channel partnerships are an essential cornerstone of Pyramid’s growth strategy." Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics:“Channel partnerships are an essential cornerstone of Pyramid’s growth strategy. Our highly productive and effective work with channel partners has forged a host of mutually beneficial relationships that have driven growth for all involved across the UKI. Channel partners are at the core of Pyramid’s business model. The growth and expansion of the company is firmly embedded with our channel partners.” About Pyramid Analytics Pyramid is what’s next in analytics. The award-winning Pyramid Decision Intelligence Platform delivers insights for faster, optimized decisions by providing direct access to any data, enabling governed self-service for any person, and meeting any analytics need in a no-code environment. The Pyramid Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. This enables a strategic, enterprise-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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MULTI CHANNEL MARKETING

Sinch and Blueshift to extend customer engagement into conversational channels

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest technology companies in the world. The Blueshift and Sinch solution is well positioned to meet the current and emerging trends of conversational marketing needs, demanding dynamic and hyper personalized interactions, no matter what channel their consumers prefer and no matter where they do business. By employing Sinch’s Conversation API, Blueshift can empower brands to drive engagement and commerce through helpful nudges such as back-in-stock updates, price drop alerts, product recommendations and more on conversational channels. Marketers can easily orchestrate a unified experience across conversational channels and traditional marketing channels like email, paid media, and mobile notification. Blueshift’s Smart Hub helps brands unify customer data from multiple sources, determine the next best action using predictive intelligence, and deliver personalized engagement across multiple channels. Blueshift customer CarParts.com currently uses SMS in their campaigns and is looking forward to expanding their approach with two-way conversations. “Evolving beyond one-way messages to two-way conversations is the future of marketing,” said Houman Akhavan, CMO of CarParts.com. “We are excited about the potential of Blueshift and Sinch’s new solution to drive real-time, meaningful customer interactions across various touchpoints." “A deep understanding of the customer is crucial for orchestrating intelligent conversations,” said Vikram Khandpur, Sinch SVP, Partnerships and Integrations. “That is why we are excited to partner with Blueshift. Their solution makes it easy for marketers to trigger conversations at the right moment in the customer’s journey, and recommend the best products and content to each customer. We are proud to be their partner in delivering seamless omni-channel engagement with consumers globally, via our Conversational Messaging solutions that could include Conversational Commerce, Conversational Marketing and Conversational Advertising.” “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “We’re thrilled with the Sinch partnership that empowers brands to have personalized conversations with their customers, leveraging the full power of data and intelligence about their customers.” About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com. About Blueshift San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America. For more information visit blueshift.com.

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Spotlight

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!       This data-rich infogram offers actionable insight into: Which devices consumers are using to shop online How you can engage with consumer across multiple devices such as mobile phones, tablets, lap tops, and desk tops. Creating a more seamless online shopping experience.

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