Anomali | November 16, 2022
Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level.
Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement.
“To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.”
The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are:
Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development;
Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and
Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform.
“The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers."
Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including:
Licensing to The Anomali Platform for the delivery of billable services;
Additional margins on the resale of the Anomali solutions;
CPE credits against CISSP continuing education requirements for partner engineers; and
Enhanced technical knowledge to deliver customer facing POV and implementation engagements.
"Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.”
"Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific.
The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware.
The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats.
Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.
MULTI CHANNEL MARKETING
Stratodesk | October 04, 2022
Stratodesk, the EUC endpoint OS innovator, today introduced its best-in-class Stratodesk Managed Service Provider (MSP) program for MSPs and system integrators. The new program enables partners to offer complete services to provision and manage endpoints for hybrid workplaces.
The program makes it easy for our partners to deliver a more comprehensive cloud service because of their ability to deliver the most innovative endpoint OS. The MSP program, which includes Stratodesk software – Stratodesk NoTouch OS and Stratodesk NoTouch Center – offers optional multi-tenancy services, and a predictable cost model that includes all-in-one licensing. In addition, the program is dynamically scalable when license needs change and deploys in minutes over the internet.
Organizations are actively looking to transition to the cloud but sometimes cost and complexity are major obstacles. Stratodesk MSP partners can now enable organizations to realize significant efficiencies in time to implement and related costs. Our joint customers can have an effective roadmap for their endpoints no matter where they are in their cloud journey, while allowing them to focus on their core business instead of IT.
“Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk.
“Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Based on direct input from partners, we’re giving service providers and integrators access to the Stratodesk NoTouch OS features and tools enabling them to take an enhanced cloud workspace offering to market.”
Stratodesk’s new program unlocks new and differentiated offerings and services with an attractive subscription model that opportunities and helps to scale the business of partner providers. The Stratodesk NoTouch OS helps the partner’s customers easily execute their virtual desktop and thin client strategy in the way that best fits their business, knowing they can manage their entire fleet of endpoints from one console with best-in-class support from the MSP and Stratodesk. Among the first MSP partners signed to the new program is Centre Technologies.
Stratodesk MSP partners can scale easily based on growth or seasonality
Stratodesk can deliver centrally managed endpoints in minutes to end-users physically located anywhere in the world through cloud or on-premises deployment models. Stratodesk’s flexible approach to workforce productivity lets IT teams transform new or existing laptops, thin clients, desktop computers and hybrid devices into secure enterprise edge and cloud workspaces. Stratodesk NoTouch allows IT teams to convert a broad range of x86-, x64- and ARM-based hardware quickly into modern machines with the latest software and security capabilities for end-users, while giving IT complete control over the asset.
Additional benefits to partners include:
Cloud-ready Stratodesk software enables regional expansion with no capital investments
Ability to own and manage the customer relationship end-to-end
Easily address seasonality demands and the need to expand user base periodically
Reduce MSP management costs with a single easy-to-manage and deploy OS instead of a variety of legacy systems
For more information, visit the Stratodesk Edge channel partner program web page, and inquire to become a partner today. Additional Stratodesk MSP resources include: Simplify Multi-Tenant Endpoint Management for MSPs and MSPs Use Stratodesk Software to Manage Mult-Tenant Deployments.
Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and. dedication to delivering the most innovative software solution to its customers. For more information, visit www.stratodesk.com.
IAMCP | November 03, 2022
The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice.
The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration.
IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses.
Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG).
Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries.
“The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP.
“The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.”
IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million.
martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.
Amplifi, Pyramid Analytics | September 21, 2022
Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, and Amplifi, a specialist consultancy providing Advisory, Delivery and Support services for data management, data governance and data quality, today announced a partnership from Big Data LDN, the UK’s largest data and analytics conference.
Expanding channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) is a strategic priority. Pyramid has expanded its Alliances team and partner recruitment capabilities, invested in partner training and development, and launched joint go to market programs.
Amplifi provides a portfolio of services across the data management spectrum: Strategy & Advisory; Implementation & Integration; and Managed Services & Support.
Partnership enables Amplifi to broaden its service portfolio to include top-rated augmented and prescriptive analytics with the Pyramid Decision Intelligence Platform.
Pyramid continues to build a roster of SI and VAR partners to extend market reach and scale.
Pyramid is a CRN Channel Awards 2022 finalist in the Emerging Vendor of the Year category which recognises new and emerging organisations which have successfully supported the growth of their channel partners in the UK.
To learn more about becoming a Pyramid partner in the UK & Ireland, contact email@example.com.
Pyramid Analytics Demonstrates its Commitment to and Value for Channel Partners
Channel partners are critical for Pyramid’s ability to continue to grow in a scalable manner, in turn offering them access to pioneering innovative technology that can transform their business. Pyramid understands that for outstanding growth to be achieved for the company and for its channel partners, its partners should be thoroughly supported with training to develop in-depth knowledge and insights. Pyramid’s partner portal is vital in delivering learning, development and growth value for Pyramid and its partners.
Decision Intelligence is the Next Big Data Analytics Innovation
The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards.
The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics.
Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Amplifi has a proven record of building solid data foundations for customers in a variety of industries. This partnership brings additional vertical expertise and services to Pyramid customers across the UKI and Europe. Importantly, analytics is the catalyst that turns data into intelligent decisions. The combination of the data infrastructure architected, deployed, and managed by Amplifi and the decision intelligence capabilities of the Pyramid Platform are highly complementary and will deliver added value to joint customers.”
Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks.
Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Being able to offer the Pyramid Decision Intelligence Platform to operate on top of that foundation means we’re able to provide increased value to our customers when they’re making business decisions with their data.”
Amplifi is the go-to consultancy for Enterprise organizations that want their success to be driven by data. We establish and deliver data strategies that enable global brands to manage, govern and analyse their most important data so they can innovate, grow and succeed.
Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry leading B2B and B2C companies through its global offices in North America, the UK and Northern Europe.
About Pyramid Analytics
Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for anyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo.
Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.