Through-Channel Marketing Software Market 2020 by Companies, Key Applications, Industry Growth, Competitors Analysis, New Technology, Trends

Reports Intellect | July 02, 2020

The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors together with market attractiveness as per segments. Each segment of the global Through-Channel Marketing Software market is extensively evaluated in the research study. The chapter on company profiles studies the various companies operating in the global Through-Channel Marketing Software market. Whenever data information was unavailable for the base year, the previous year has been considered. However, various other players contribute to the dynamics of the market. The report has an in-depth analysis and is simple to grasp. Currently, the Through-Channel Marketing Software market is increasing its presence. The author of the report has used simple language and uncomplicated statistical figures that comprised thorough information and complete information on the global Through-Channel Marketing Software market.


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Giganet expands offering via channel partner programme

Giganet | August 02, 2022

UK ISP, Giganet is expanding business opportunities in the channel market with the introduction of a number of new FTTP and Ethernet offerings, thanks to its new Channel Partner Programme. The move follows a £250 million-pound investment in the ISP from Fern Trading last year, and a number of initiatives including a multi-year agreement with global supply chain solutions provider, Anixter to support the expansion of full fibre, and investment in training and development. The ISP was also one of a number to commit to helping customers during the cost-of-living crisis by freezing prices for consumers in 2022. The launch of the Channel Partner Programme will see the ISP combine the power of its own infrastructure, CityFibre and Openreach, to generate a wave of new Business FTTP and Ethernet products for the channel market, which the company says will offer exciting business opportunities for Telecoms resellers, MSPs and ISPs. Paul North, head of channel at Giganet, explained: ‘One of the best things about being a nimble provider means we’re not held back by legacy revenues, systems, or technology. Giganet won’t be offering any copper-based services, we’re full fibre all the way and so we’re leading with a bold partner programme that’s focused on the rapidly expanding FTTP opportunity. It’s no secret that our vision is to become the best ISP in the UK, we’re here to disrupt the industry. We make it our mission to make broadband easier for our customers, and we extend that ethos to our partners by giving them the ability to utilise these powerful infrastructures. Our initial product is a Business FTTP proposition over the CityFibre and Openreach networks, designed for the SME market, and we can’t wait to get going.’ Giganet said that it will add more products and services to its portfolio in due course.

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The Nuvias Group Launches Nuvias ONE – the Digital Toolkit for Channel Partners

Nuvias Group | August 01, 2022

The Nuvias Group, the European high-value distributor, is launching a digital toolkit for partners, offering single entry-point access to multiple productivity and knowledge tools. Nuvias ONE provides partners with easy access to everything they need to deliver an excellent service to their customers. From order and inventory-tracking, subscription-based service provisioning, leading-edge training modules and marketing automation – it is a dynamic, constantly updated knowledge and execution base, with an ambitious roadmap of new features and tools. Nuvias has invested in a one-of-a-kind digital toolkit, that can be used modularly and customised to suit individual partner needs, incorporating both best-of-breed and in-house bespoke tools. The toolkit offers productivity tools to help partners convert commercial opportunities into business growth, the latest in market and technology insights to keep your knowledge at the sharp edge through a convenient self-paced learning model. Nuvias ONE initial launch line-up comprises the following elements: SkillUP, on-demand training and guided learning platform PowerUP the partner-branded marketing asset and automation platform Supply Chain Portal, for order and inventory tracking Subscription Manager, the Nuvias cloud subscription model, designed for our partners to manage and provision their own subscriptions Links to Nuvias Events and Latest News Nuvias is committed to supporting continuous learning, to keep the channel up-to-date on the fast-moving market environment and the latest technology trends. Nuvias ONE addresses its partners’ need to market their services with a timely and competitive delivery, by offering access to a marketing automation platform for lead-generation and taking solutions to market. Nuvias ONE is available immediately to Nuvias partners. About Nuvias Group The Nuvias Group is the fast-growing European next generation distributor with a broad range of innovative services and solutions designed to secure customer success and accelerate partner and vendor growth. In collaboration with leading technology suppliers, we specialise in providing security, agility and manageability for clients, networks and cloud technology solutions through an ecosystem of highly skilled Channel partners. Discover more at

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Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

Nullafi, a fast-growing provider of data security software, today announced the launch of its new channel partner program. Nullafi offers resellers and MSSPs valuable data security solutions, programs, training, and enablement they need to drive revenue and help customers improve their security posture, drive agility in their business, and give them a competitive advantage. The Nullafi Channel Partner Program consists of four tiers – Platinum, Gold, Silver, and Authorized, with a range of program benefits customized to each tier. Earlier this year, the company announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to detect and redact data across applications. At the same time, the company appointed Walter Specht to the executive leadership team at Nullafi as Vice President of Channel Sales. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “It’s an ideal solution to help resellers and MSSPs secure their customers’ data while procuring new business and developing new revenue streams. We’re thrilled to launch the new Channel Partner Program with world-class benefits and incentives.” Nullafi intelligently recognizes and obfuscates sensitive data in transit, before it gets to the user’s device, no matter where it originates, what field it’s in, or how it’s labeled. In recognition of its innovation, Nullafi has now been awarded nine patents from the United States Patent & Trademark Office (USPTO). “The NXGN team is excited to partner with Nullafi,” said Jimmy Merlo, Vice President of Customer Advisory Services at NXGN, a leading technology advisory firm. "Nullafi has created a great program to help us solve our customers’ Zero Trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement Zero Trust security solutions, Nullafi will play an integral role in how they manage their data.” To learn more about the Nullafi Channel Partner Program: Visit the company’s partner page Read the Partner Program Overview View the product data sheet and corporate overview If you’d like to enable your customers to protect sensitive data within any application so that their users see only the data they need to see, please request a Nullafi demo today. About Nullafi Nullafi is a fast-growing provider of data security software that helps customers quickly, easily, and comprehensively detect and redact sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading—all while allowing business to continue without interruption. With Nullafi, users see only the data they need to see, giving organizations unprecedented control over data access. The company serves primarily mid-market companies, technology resellers, and application developers in North America. With rave reviews from analysts, multiple patents granted, and key partnerships already established, Nullafi is well-positioned to transform data security as we know it. For more information, visit

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Avaya Reshapes Partner Landscape with New Cloud Products for a Hybrid World

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s office complaining of a knee injury. Avaya’s conversational AI bot responded to the representative, showed empathy regarding her faux injury and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor’s visit. It was like Alexa or Siri but a little more gifted. Using the bot also wasn’t dependent on downloading an app. Avaya’s conversational AI software also recognizes languages, eliminating the need for contact centers, for instance, to hire bilingual agents. Karen Hardy is global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products – many of which offer low code, no code solutions – show they are useful beyond a remote-office setting. They may have ubiquitous applications for a greater hybrid world. For example, when Avaya placed its virtual agent in the front of a chain of grocery stores, the chain reported a $3 million increase in productivity. A New Era for Partners “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.” Forcum added that from one sale, partners can keep adding new apps and services. A couple of years ago, Avaya introduced its subscription model. giving partners an opportunity to return to customers and have a different conversation. This enabled customers to experience a transformation to cloud and to Avaya’s OneCloud experience, the company said. These new cloud-based products and services on display build on that. “Our customers [and] our partners love this approach because it is arming them with new tools and new services to introduce to customers instead of trying to … blindly call customers to find those opportunities, such as asking them if they are moving to the cloud,” Forcum said.

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