CONTENT MARKETING

The Jeep Grand Cherokee L Introduces Latest Marketing Campaign Wildly Civilized

Jeep | July 14, 2021

The Jeep® brand is introducing its new advertising campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television, web-based media channels, and advanced stages.

"This 'Wildly Civilized' campaign for the all-new 2021 Jeep Grand Cherokee L exemplifies the perfect center of gravity of the upscale SUV," said Olivier Francois, Chief Marketing Officer, Stellantis. "It reflects the balance of sophistication and ruggedness, of craftsmanship and capacities that solitary the Jeep brand can possess. With the Grand Cherokee L, you don't need to choose one over the other, you have the opportunity to choose both."

The "Wildly Civilized" spot, which can be seen on the brand's YouTube channel, speaks to how the all-new 2021 Grand Cherokee L bridges modification and adventure for its drivers:

Nearly 30 years ago, the Jeep Grand Cherokee instigated its legacy as the most awarded SUV in history. Following four pioneering generations of the vehicle, innumerable industry accolades and more than 7 million in global sales, the Jeep brand continues to shatter expectations of the full-size SUV segment with the all-new 2021 Jeep Grand Cherokee L. The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4x4 capability, superior on-road refinement, premium styling and craftsmanship inside and out, and a host of advanced safety and technology features. The result is the all-new 2021 Jeep Grand Cherokee L, for the first time ever with seating for six or seven.

A second, dedicated, 30-second "Wildly Civilized" spot will run during high-profile sports coverage during July and August.The Jeep brand's "Wildly Civilized" campaign was created in partnership with Chicago-based Highdive agency.

To Know More about Jeep Brand

Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep lineup, is filled with benefits and exclusive perks to deliver Jeep owners the utmost care and dedicated 24/7 support.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.

Spotlight

Despite the sluggish e-commerce, recent reports suggest that this year’s consistent growth in e-commerce spending may result in a record breaking year in online holiday spending. Is your online marketing strategy up to date with the most important trends of 2011? In this white paper, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices to ensure your marketing plan is up to date for the upcoming holiday season.


Other News
MARKETING STRATEGY

ZENVIA launches Marketing Campaign Manager solution

ZENVIA | April 11, 2022

Zenvia Inc. the leading cloud-based CX communications platform in Latin America empowering companies to transform their existing communications with end customers along their life cycle, today announced the launch of its new marketing campaign product, ZENVIA Campaign. Managing marketing campaigns across various channels is a task that can be difficult for many companies. That's the reason behind the launching of ZENVIA Campaign. Unlike other tools on the market, this feature was developed to offer multichannel communication throughout the entire user journey. Companies can now interact with consumers using a combination of direct and indirect channels, allowing users to react to the brand's actions in the channel they are most active in, effectively contributing to the campaign's success. For example, companies can initiate the first contact through WhatsApp and preset another message at a scheduled period to be sent through a different available channel. "This flow prevents the user from becoming saturated, contributing to a better experience. It is possible to orchestrate the journey so that messages always arrive at the most opportune moment. With the possibility of integrating different channels, the campaign also becomes more efficient," explains Bruno Tonetto, head of ZENVIA Campaign business unit. ZENVIA Campaign also allows to manage the contact base within the platform, regardless of the channel used. Companies will be able to exclude and include new consumers in a list, making it easier to segment the target audience at a particular stage of the campaign. This feature offers autonomy to managers, as they can select customer profiles for a specific channel and, later on, include or exclude them from the automation rules. The launch is aligned to ZENVIA's strategy of leveraging organic growth through the introduction of new SaaS products to its growing client base. ZENVIA Campaign is first being introduced in the Brazilian market and will be rolled out to Latin American countries until the end of the second quarter of 2022. About ZENVIA ZENVIA is driven by the purpose of empowering companies to create unique experiences for customer communications through its unified end-to-end platform. ZENVIA empowers companies to transform their existing customer communications from non-scalable, physical, and impersonal interactions into highly scalable, digital first and hyper contextualized experiences across the customer journey. ZENVIA's unified end-to-end CX communications platform provides a combination of (i) SaaS focused on campaigns, sales teams, customer service and engagement, (ii) tools, such as software application programming interfaces, or APIs, chatbots, single customer view, journey designer, documents composer and authentication, and (iii) channels, such as SMS, Voice, WhatsApp, Instagram and Webchat. Its comprehensive platform assists customers across multiple use cases, including marketing campaigns, customer acquisition, customer onboarding, warnings, customer services, fraud control, cross-selling and customer retention, among others. ZENVIA's shares are traded on Nasdaq, under the ticker ZENV.

Read More

CHANNEL PARTNERSHIPS

LiveVox Adds Sandler Partners to Growing Channel Program

LiveVox | March 01, 2022

LiveVox Holdings, Inc., a leading cloud-based provider of customer service and digital engagement tools, announced a strategic partnership with Sandler Partners, a leading distributor of connectivity and cloud services. The Company’s latest partnership will bring Sandler Partners’ loyal and valued Partners into LiveVox’s channel ecosystem. Under the terms of the partnership, Sandler Partners’ rapidly expanding network of Partners can now offer LiveVox’s performance-driven, blended omnichannel contact center solutions. With a focus on driving exceptional customer and agent experiences, LiveVox offers pre-integrated contact center solutions that are easy to implement and optimize, allowing companies to replace or enhance their existing contact center platform. As part of the partnership, LiveVox will also educate Sandler Partners agents about their full suite of digital messaging and practical AI solutions and technologies. “Partnering with Sandler is another important milestone as we continue to expand our channel ecosystem and bring our capabilities to more of the market,” said Dan DeLozier, LiveVox’s AVP of Channel and Alliances. “Alan and his team have built an incredible organization, and their rapid growth is evidence of that. We are very excited to get our platform in the hands of America’s fastest growing independent technology services distributor, enabling more contact centers to provide exceptional experiences for customers and agents everywhere.” LiveVox’s next-generation omnichannel CCaaS platform wins when it comes to the strength and capabilities of their blended voice and digital messaging capabilities, as well as their robust compliance and risk mitigation credentials. For customers with a need to supercharge their outbound and lead generation efforts across all communication channels, while driving increased efficiencies throughout the customer journey, LiveVox will unify all inbound and outbound touchpoints into a single-pane-of-glass platform.” Caleb Tucker, Sandler Partners Senior Vice President About LiveVox LiveVox is a next generation contact center platform that powers more than 14 billion omnichannel interactions a year. By seamlessly unifying blended omnichannel communications, CRM, AI, and WEM capabilities, the Company’s technology delivers exceptional agent and customer experiences, while helping to mitigate compliance risk. With 20 years of cloud experience and expertise, LiveVox’s CCaaS 2.0 platform is at the forefront of cloud contact center innovation. The Company has more than 650 global employees and is headquartered in San Francisco, with offices in Atlanta; Columbus; Denver; New York City; St. Louis; Medellin, Colombia; and Bangalore, India. About Sandler Partners Sandler Partners is America’s fastest-growing technology solutions brokerage and distributor of connectivity and cloud services. In 2021, Sandler Partners was included on the Inc. 5000 list of America’s Fastest-Growing Private Companies for the 12th straight year. Over the years, we’ve expanded beyond our telecom roots to deliver best-in-class cloud, colocation, mobility, continuity, and security solutions from 200+ suppliers through a network of 9,000+ industry leading expert technology sales Partners — agents, VARs, and MSPs — to solve the challenges for thousands of small, medium, and enterprise organizations nationwide.

Read More

SOCIAL MEDIA MARKETING

Parag Agrawal: Talk of the Town-The New CEO of Twitter

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies like Google, Microsoft, and Adobe. Jack Dorsey, the former CEO of Twitter, has handed over the reign to Parag Agarwal. He has been a part of the organization for over a decade. He managed machine learning, revenue, consumer engineering and assisted with audience growth. Parag handled the 'Bluesky' project marvelously, the decentralized program which was introduced in 2019. In addition, Parag incredibly managed products strategy, promotional strategy, and the large-scale password security issue during his career. On the appointment of Parag as the CEO of Twiter, Dorsey said, "He's been my choice for some time given how deeply he understands the company and its needs. He has been behind every critical decision that helped turn this company around, not only that, Agrawal has been around when the company was nothing like it is today and had fewer than a thousand employees." Parag has committed himself to enhance Twitter's potential by maintaining data security, designing effective campaigns, and utilizing cutting-edge technologies. As a result, the company expects a tangible result with its CEO change, taking Twitter to the next level as all other social platforms compete to be the best. Amidst receiving millions of congratulatory posts, netizens spiced up his previous tweets by creating various types of memes. This increased audience engagement as he mentioned social issues unbiased and fearlessly.

Read More

CONTENT MARKETING

Skai Reduces Omnichannel Advertising Friction With Launch of Dynamic Social-to-Retailer Ad Innovation

Skai | May 12, 2022

Skai, an intelligent marketing platform, has launched the industry's first Dynamic Commerce Ads (DCAs), helping advertisers design consumer-centric shopper journeys across the closed ecosystems of social media and retailer websites. DCAs create a frictionless purchase experience by dynamically driving Facebook and Instagram shoppers to their retailer of choice from advertisements that showcase up-to-date product details. Streamlining advertisers' omnichannel workflow, DCAs eliminate the need for multiple ads for the same product that drive to different retailers. With Skai's proprietary technology, advertisers can automate near-real time updates to product availability, price, and star ratings in each DCA for a tailored customer view. This allows brands to direct new, relevant traffic to preferred retailers while simultaneously syncing critical inputs such as inventory for smarter management of the retailer mix while satisfying consumers' desires to shop where and how they prefer. Social media advertising is key to reaching new and loyal customers; Facebook, the most popular social media network in the world, boasts 2.93B active monthly users. According to Bazaarvoice's 2022 Shopper Experience Index, 69% of shoppers have made purchases based on initial inspiration found on social media and 54% say they'd be more likely to buy a product they see on social media if they could simply click the post to get all the relevant product details, indicating that consumers have grown to expect a convenient, frictionless purchase experience. To meet those expectations, retail media marketers and social media teams must coordinate across all digital touchpoints for a connected commerce model. 91% of the mid- and senior-level retail media decision-makers surveyed in Skai's State of Retail Media 2022 report are already coordinating retail media advertising with other channels. Skai's DCAs represent meaningful innovation in the company's focus on powering connected commerce marketing. In addition to unlocking consumer choice and improving the effectiveness and efficiency of omnichannel marketing, DCAs incorporate intelligence from Signals Analytics, an AI-based market intelligence platform acquired by Skai in 2021, to surface accurate product details from retailers' product pages. "These insights aren't available in traditional marketing analytics, yet are crucial to successful ecommerce decision-making," said Gil Sadeh, Skai's GM Commerce. About Skai Skai is an intelligent marketing platform that powers commerce insights, marketing decisions, and media execution for faster, more predictable go-to-market outcomes. Skai's offerings include a suite of data-driven products for market intelligence, omnichannel media activation, testing, and measurement to enable product, insights and marketing teams to accurately plan strategies and benefit from connected omnichannel launches. Skai merges the former Kenshoo and Signals Analytics capabilities and for more than a decade, has been trusted by an impressive roster of global brands including Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai is unifying data and helping companies better understand their consumers in real-time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital.

Read More

Spotlight

Despite the sluggish e-commerce, recent reports suggest that this year’s consistent growth in e-commerce spending may result in a record breaking year in online holiday spending. Is your online marketing strategy up to date with the most important trends of 2011? In this white paper, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices to ensure your marketing plan is up to date for the upcoming holiday season.

Resources