Terminus Unveils AI-Driven Platform Updates to Transform Targeting and Engagement

Terminus | October 16, 2019

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features leverage the existing Terminus B2B Graph – the largest database of company-level digital identities – and more under-the-hood machine learning and predictive analytics to help marketers more quickly and easily scale their account-based practice across their revenue engine.

Spotlight

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of their target audiences. At SEMrush, we know what it takes to produce and manage large amounts of content. We are also constantly working on the development of a comprehensive toolkit to help content marketers of all skill levels reach their goals with minimal effort.


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CHANNEL PARTNERSHIPS

Yooz Welcomes New Channel Partner Lead to Continue Its Strategic Growth Initiative

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital payment and DMS space, and major CPA firms throughout the US. Additionally, Jennifer is working to develop and identify new partnerships that expand and solidify the Yooz foothold as the top AP automation solution in the market. Creating and maintaining valued partnerships and strengthening a brand’s market presence are areas in which she has excelled for almost 30 years. “The experience and knowledge Jennifer brings with her is going to help propel Yooz to a wholly new level, She has a proven record of applying her vast understanding of the channel and using it to help propel brand recognition/market reach. I am looking forward to collaborating with her as she puts her plan in motion, and I am extremely excited about what is to come.” Cody Manning, NORAM Chief Sales Officer Andreas brings a wealth of knowledge and experience in all aspects of partnership, development and strategy in IT and change management, believing that the way to real success is developing a true mutually beneficial relationship that helps both sides meet and surpass their growth targets. This idea of investing in partnerships and realizing mutual value a trademark of her work - ties directly into Yooz’s core values of striving for excellence and sharing a customer-centric ambition. It is one of the one of the primary factors behind her decision to join the Yooz family and a key factor in her fit as a team member. “I’m looking forward to locking arms with Yooz leadership to build something that will directly impact the company’s growth over the next 1-2 years and beyond,” said Andreas. “I’m thrilled at the prospect of working with a company that places the same emphasis and value on partnerships as I have developed throughout my career, understanding and uniquely fostering valuable relationships with each partnership.” One of Andreas’ immediate areas of focus will be addressing partnerships in specific verticals such as construction, manufacturing, distribution, automotive and hospitality. Her primary goal is to help organizations understand that they can significantly benefit from the time and cost ROI of seamlessly-integrated automation, while also strengthening their supply chains for a wider economic reach through the support and help of solid, mutually beneficial partnerships. About Yooz Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz’s unique solution leverages Artificial Intelligence and RPA technologies to deliver an amazing level of automation with extreme simplicity, traceability and end-to-end customizable features. It integrates seamlessly with more than 250 financial systems, exceeding any other solution on the market. Yooz is a fast-growing, award-winning, SaaS innovator that is the perfect fit for mid-size organizations across all sectors. It has been recognized as a Great Place to Work®, 10 Best Cloud Solution Provider by Industry Era, Best of SaaS Showplace (BoSS) by THINKstrategies, Top 10 Accounting Solution Provider by CFO Tech Outlook, and Top 50 Company to Watch by Spend Matters.

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CHANNEL PARTNERSHIPS

BlackBerry Hunting for EMEA Partners After Program Re-Launch

BlackBerry | August 05, 2022

BlackBerry is on the hunt for new EMEA partners. The recruitment drive follows the re-launch of its partner program in the region. Last year BlackBerry secured 92% of its EMEA sales through partners. Now it is looking to enlist new strategic partners and regional specialists to help customers prevent cyber breaches. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. “Our UK channel partner roster has grown by 40% over the last 12 months and we continue to welcome new additions. With new senior leadership hailing from channel organizations, partners will notice the determined focus on ‘enablement.’” Conrad said partners work side-by-side with BlackBerry sales teams. They can also access “a highly competitive rebate program at 12% independent of any discount.” Growing MSSP Business The BlackBerry 2022 Threat Report found SMBs at particular risk, experiencing 11-13 attacks every day. Amid the growing threat landscape, BlackBerry announced in June it had updated its partner program. This included new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources. The updates also include ways to help managed security service providers (MSSPs) tap into demand from SMBs for 24x7x365 managed Extended Detection and Response (XDR) services. “This is a market that industry experts expect will grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. We’re thinking differently on MSSP licensing models and making new, innovative offers available through BlackBerry channel partners,” said Conrad. This, he said, will help them “to stay competitive and secure customers.” Doubling Channel Team Headcount BlackBerry already secures over 500 million endpoints worldwide. Conrad said now it aims to “equip, educate and enable” its partners on BlackBerry’s Cylance endpoint cybersecurity suite. Earlier this year, BlackBerry relaunched its redesigned Partner Hub. It also opened the new Quantum Lab, where EMEA partners can bring prospects and customers into BlackBerry’s own cyberattack simulation suite. It has introduced a complimentary additional security layer to apply on top of existing solutions to partners. As well as preventing breaches and malware, this enables partners to upsell their base even if customers already have existing, non-BlackBerry solutions for Endpoint Protection Platform / Endpoint Detection and Response (EDR). BlackBerry has also committed to significantly increasing the size of its channel team. It aims to double employee headcount in roles such as partner management, customer success and channel enablement. This is “to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market.”

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MARTECH

ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their Data

ActiveCampaign | June 10, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow. One of ActiveCampaign’s values is to iterate everything, always—which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. In G2's Spring 2022 Report, ActiveCampaign led the attribution category, putting the company at number one in four categories, including lead scoring, pop-up builder and email template builder. The company also landed in the top three in seven G2 categories, including: marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization and online form builder. This came on the heels of ActiveCampaign ranking at the top of G2’s Best of Software 2022 in February. The company also received accreditation and an A+ rating from the Better Business Bureau. ActiveCampaign’s Chief Marketing Officer Maria Pergolino joined BBB’s Board of Directors in March to help to bridge the gap between B2C and B2B businesses. With the company’s intense focus on helping companies grow, Pergolino will provide powerful insights into how organizations can foster better goodwill within the community. ActiveCampaign achieved additional accolades this past quarter, including: Winning three new TrustRadius "Best Of" awards for Relationship, Value and Feature Set in Marketing Automation, in addition to winning TrustRadius Top Rated awards in five categories: CRM, email marketing, marketing automation, SMS marketing, and sales and automation marketing. Named one of the best large companies to work for in 2022 by Purpose Jobs and Comparably’s ‘Best Companies’ in Chicago 2022. The company’s VP of Global Security Sue Bergamo was named cybersecurity professional of the year. Landed on G2’s Best of Software 2022 for content management products, small business products, commerce products, best software products, sales products and office products. Received a 2022 Excellence in Customer Service Award from Big Intelligence Group. Finalist for Mira’s scale-up of the year and exceptional employer awards. CRM finalist for the CX Awards. SIIA CODiE nominee for best marketing solution. Along with product and company award wins, the company also received feedback directly from its customers this past quarter about the positive impact CXA has on their businesses. In fact, ActiveCampaign customers reported they expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This includes customers like Apple Rose Beauty who increased their online sales by 300% with CXA. To support customers even further, Shounak Simlai joined this quarter as the company’s VP of data strategy and business intelligence, leading the data teams to optimal efficiency and using their insights to support positive business outcomes. About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

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Spotlight

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of their target audiences. At SEMrush, we know what it takes to produce and manage large amounts of content. We are also constantly working on the development of a comprehensive toolkit to help content marketers of all skill levels reach their goals with minimal effort.

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