Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus | December 05, 2019

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to $400M, through IPO, and ultimately to a 2013 acquisition by Salesforce for $2.7 billion. Kopp has served on the Terminus board of directors since 2015 and assumed the role of the executive chairman earlier this year.

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MARTECH

Avaya Reshapes Partner Landscape with New Cloud Products for a Hybrid World

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s office complaining of a knee injury. Avaya’s conversational AI bot responded to the representative, showed empathy regarding her faux injury and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor’s visit. It was like Alexa or Siri but a little more gifted. Using the bot also wasn’t dependent on downloading an app. Avaya’s conversational AI software also recognizes languages, eliminating the need for contact centers, for instance, to hire bilingual agents. Karen Hardy is global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products – many of which offer low code, no code solutions – show they are useful beyond a remote-office setting. They may have ubiquitous applications for a greater hybrid world. For example, when Avaya placed its virtual agent in the front of a chain of grocery stores, the chain reported a $3 million increase in productivity. A New Era for Partners “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.” Forcum added that from one sale, partners can keep adding new apps and services. A couple of years ago, Avaya introduced its subscription model. giving partners an opportunity to return to customers and have a different conversation. This enabled customers to experience a transformation to cloud and to Avaya’s OneCloud experience, the company said. These new cloud-based products and services on display build on that. “Our customers [and] our partners love this approach because it is arming them with new tools and new services to introduce to customers instead of trying to … blindly call customers to find those opportunities, such as asking them if they are moving to the cloud,” Forcum said.

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MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

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Euronet Worldwide’s epay division successfully expands its recurring billing solution, Renewal, into new countries and channel partners

Euronet | June 06, 2022

epay, the digital payments processing business segment of global financial technology solutions and payments provider Euronet Worldwide, Inc. (NASDAQ: EEFT), today announced additional launches for Renewal, its recurring billing solution. This expansion includes the following channel partners and countries: Harvey Norman in Australia, Altibox Nordics, Cyberport and MediaMarktSaturn Retail Group in Germany, Etisalat UAE, the telecoms pillar of e& (formerly known as Etisalat Group) and Sharaf DG in the UAE, Singtel in Singapore and additional retailers in Mexico. More countries and retailers are already being planned and will be announced when available. Renewal enables companies and brand partners worldwide to easily convert their digital products to a subscription model and sell them at epay's global network of retailers, telecommunication companies and mobile wallet partners and their more than 760,000 point-of-sale terminals in 63 countries. This generates a forward-looking and sustainable revenue model for brand and retail partners by turning a one-time transaction into 12, 24 or 36 transactions. Retailers also benefit from a single connection with epay to leverage and distribute multiple subscriptions from respected global brands while consumers can now purchase subscription-based digital products from their preferred provider and use them conveniently on a mobile device or PC. Details of the initial Renewal launch for Microsoft are available at the Euronet Investor Website. To learn more about Renewal, visit https://www.epayrenewal.com/. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. “For our partners, this contributes to long-term consumer relationships and future-proof revenue models. Based on our innovative technology, our existing relationships with more than a thousand brands and our global merchant network, we will continue to successfully expand Renewal and its recurring billing solution." Companies and brands interested in learning more about the recent expansion should consult their existing epay contact or James Warden, Director of Brand Management and epay Products, at jwarden@epayworldwide.com. About epay epay, a segment of Euronet Worldwide, Inc. (NASDAQ:EEFT), is a leading global provider of payment processing and prepaid solutions that processed 3.12 billion transactions in 2021. The company has built an extensive network of retailer touchpoints with 760,000 point-of-sale terminals in 63 countries that connects brands with consumers all over the world. The company offers a diverse ecosystem of services, products and solutions supporting the distribution of Payment and Branded Payments for more than 1,000 brand partners via Commerce, eCommerce and mCommerce solutions. For more information visit www.epayworldwide.com. About Euronet Worldwide, Inc. Euronet Worldwide is an industry leader in processing secure electronic financial transactions. The Company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, cash-based and online-initiated consumer-to-consumer and business-to-business money transfer services, and electronic distribution of digital media and prepaid mobile phone time. Euronet's global payment network is extensive - including 49,521 ATMs, approximately 491,000 EFT POS terminals and a growing portfolio of outsourced debit and credit card services which are under management in 62 countries; card software solutions; a prepaid processing network of approximately 760,000 POS terminals at approximately 335,000 retailer locations in 63 countries; and a global money transfer network of approximately 495,000 locations serving 164 countries. With corporate headquarters in Leawood, Kansas, USA, and 66 worldwide offices, Euronet serves clients in approximately 175 countries. For more information, please visit the Company's website at www.euronetworldwide.com.

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CHANNEL PARTNERSHIPS

BlackBerry Hunting for EMEA Partners After Program Re-Launch

BlackBerry | August 05, 2022

BlackBerry is on the hunt for new EMEA partners. The recruitment drive follows the re-launch of its partner program in the region. Last year BlackBerry secured 92% of its EMEA sales through partners. Now it is looking to enlist new strategic partners and regional specialists to help customers prevent cyber breaches. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. “Our UK channel partner roster has grown by 40% over the last 12 months and we continue to welcome new additions. With new senior leadership hailing from channel organizations, partners will notice the determined focus on ‘enablement.’” Conrad said partners work side-by-side with BlackBerry sales teams. They can also access “a highly competitive rebate program at 12% independent of any discount.” Growing MSSP Business The BlackBerry 2022 Threat Report found SMBs at particular risk, experiencing 11-13 attacks every day. Amid the growing threat landscape, BlackBerry announced in June it had updated its partner program. This included new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources. The updates also include ways to help managed security service providers (MSSPs) tap into demand from SMBs for 24x7x365 managed Extended Detection and Response (XDR) services. “This is a market that industry experts expect will grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. We’re thinking differently on MSSP licensing models and making new, innovative offers available through BlackBerry channel partners,” said Conrad. This, he said, will help them “to stay competitive and secure customers.” Doubling Channel Team Headcount BlackBerry already secures over 500 million endpoints worldwide. Conrad said now it aims to “equip, educate and enable” its partners on BlackBerry’s Cylance endpoint cybersecurity suite. Earlier this year, BlackBerry relaunched its redesigned Partner Hub. It also opened the new Quantum Lab, where EMEA partners can bring prospects and customers into BlackBerry’s own cyberattack simulation suite. It has introduced a complimentary additional security layer to apply on top of existing solutions to partners. As well as preventing breaches and malware, this enables partners to upsell their base even if customers already have existing, non-BlackBerry solutions for Endpoint Protection Platform / Endpoint Detection and Response (EDR). BlackBerry has also committed to significantly increasing the size of its channel team. It aims to double employee headcount in roles such as partner management, customer success and channel enablement. This is “to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market.”

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