Technology: Bringing True Efficiency To Travel Marketing

MediaPost | December 12, 2016

Travel marketers big and small now live in a golden age of tools for reaching the right customer with the right message for driving results whether that be hotel bookings, cruise sales, ticket sales or on-location visits. Those tools largely revolve around the use of technology. Where large-scale advertising once relied on massive budgets and brand-building campaigns, today technology has opened a whole new spectrum of options for running digital marketing campaigns that truly drive results.  Here are three huge advantages technology has brought to the travel industry, more often than not, travel purchases take place online. The days of relying on travel agents to buy an airline ticket, book a hotel or even to understand what attractions exist in any given city have long past. These things are all readily available online and so easy to access for comparing prices, reading reviews and whatever else is needed to travel on pretty much any budget. Consumers have whatever data and information is needed literally at their fingertips.

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MARTECH

Nucleus Research Releases 2022 Marketing Automation Technology Value Matrix

Nucleus Research | June 29, 2022

The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “We found companies across all industries plan to increase personalization in marketing messages through customizations based on AI and ML capabilities within their marketing automation platform." Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months. Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle, Salesforce, and SugarCRM. The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring. Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include ActiveCampaign, Act-On, Keap, Mailchimp, and Zoho due to their ease of use. Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are Demandbase, Drip, Klaviyo, and Sendinblue. About Nucleus Research Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.

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MULTI CHANNEL MARKETING

Triton Pacific Securities Expands RIA Focus

Triton Pacific Securities | August 30, 2022

Triton Pacific Securities has recently expanded its Registered Investment Advisor ("RIA") capital markets team, adding Katie Hubbard as senior vice president of RIA Channel and Western Capital Markets. Hubbard brings over two decades of successful capital raising experience to the firm in this newly created role. Hubbard will be joining Andrew B. Hurvitz, vice president of Eastern Markets, and Kevin Kennedy, associate vice president, adding her extensive knowledge to the already robust and high capital raising RIA team. Hubbard has built institutional sales teams and raised over $15 billion for some of the most prestigious investment firms, including Blackrock, Empower, Carson Group and Walton Global. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Hubbard has an extensive network in the fee-based advisor space, experience with SEC-exempt Regulation D offerings, and a passion for helping advisors grow their portfolios." In Hubbard's previous role as senior manager of Wealth Advisory at Empower, she managed 40 retirement and wealth advisors and was recognized as "Sales Manager of the Year" in 2021. Prior to Empower, Hubbard was the national sales manager and partner at one of the largest RIAs in the country. At Hubbard's earlier role as vice president at BlackRock, she was responsible for capital raising and consulting independent advisors on portfolio construction using the Aladdin Risk platform. Hubbard graduated from University of Denver with a degree in Real Estate and Construction Management and earned her Master's in Finance from University of Colorado. Hubbard currently holds her Series 7, 63, 65, 24 and SIE FINRA licenses. About Triton Pacific Securities Triton Pacific Securities, founded in 2005, is the dealer manager of Triton Pacific Capital Partners, a Los Angeles-based private equity firm, and offers tax-advantage private equity investment programs to family offices and financial professionals and their accredited investors. The firm focuses on investing in established small- and mid-sized companies that show potential within industries that exhibit attractive fundamentals or significant structural changes poised for rapid growth and expansion.

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CHANNEL PARTNERSHIPS

Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners

Zebra Technologies | June 30, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities. Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.” Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences. KEY TAKEAWAYS Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities. Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives. The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.

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CMO STRATEGY

Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in B2B and B2C, across multiple industries, Cucchiara developed strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah has shown time and again to be an essential part of any team she is on. Her highly-strategic and goal-oriented mindset allows her to address clients' goals and implement partner strategies to ensure long-term client and partner success." At Tiger Pistol, Cucchiara will use her expertise to deepen and expand key partnerships, develop strategies to leverage partners in new ways, and implement strategies demonstrating the value in, and performance from, the Tiger Pistol Collaborative Advertising Platform™ to secure client retention and loyalty. "A number of my past roles have traditionally placed me in the buyer's seat," said Cucchiara. "My role at Tiger Pistol offers a unique opportunity to bring this different perspective to the team. Tiger Pistol has seen much success in 2022, and it's important that we leverage this success in our growth efforts as much as in our client retention efforts. This starts with bridging the sales and marketing and client management departments to develop and implement strategies that enhance partner relationships, show value long-term, and grow our client base." Prior to Tiger Pistol, Cucchiara served as SVP of Channel Marketing Strategy at BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah's experience has been both client and agency-side for brands like Hallmark, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance. About Tiger Pistol Tiger Pistol, the most award-winning collaborative advertising platform, makes high performance social advertising simple and scalable for clients and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol's Collaborative Advertising Platform™ utilizes advanced technology and automation to unite enterprise brands, resellers, or agencies with their partners to acquire and engage new customers within their local communities. As a Meta (formerly Facebook) Business Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 700,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

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Spotlight

Growing tech vendors are tasked with accomplishing a lot of goals in a narrow timeframe. Resources and budgets are limited, so where should you focus your efforts? In this eBook, you will learn more about the 7 key strategies to accelerate the growth of your business: Build Your Culture Invest in Your Growth Create Awareness and

Resources