Technology: Bringing True Efficiency To Travel Marketing

Aleck Schleider | December 12, 2016

Technology: Bringing True Efficiency To Travel Marketing
Travel marketers big and small now live in a golden age of tools for reaching the right customer with the right message for driving results whether that be hotel bookings, cruise sales, ticket sales or on-location visits. Those tools largely revolve around the use of technology. Where large-scale advertising once relied on massive budgets and brand-building campaigns, today technology has opened a whole new spectrum of options for running digital marketing campaigns that truly drive results.  Here are three huge advantages technology has brought to the travel industry, more often than not, travel purchases take place online. The days of relying on travel agents to buy an airline ticket, book a hotel or even to understand what attractions exist in any given city have long past. These things are all readily available online and so easy to access for comparing prices, reading reviews and whatever else is needed to travel on pretty much any budget. Consumers have whatever data and information is needed literally at their fingertips.

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