Tapping into the potential of lock screens for mobile advertising

Krishan Patel | August 21, 2017

Tapping into the potential of lock screens for mobile advertising
The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes. And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have any missed calls, or even just to tell the time. But what if the lock screen could offer something more; like personalised, opt-in mobile advertising?

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