CONTENT MARKETING

Swydo's Founder Buys Back DialogTech's Digital Marketing Platform

Swydo | May 21, 2021

Swydo, a worldwide leader for digital marketing dashboards, reports, and visualizations announced today the buyback of the corporate from DialogTech, based in Chicago, Illinois, US.

A unique opportunity arose for Swydo co-founder and director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to further grow the corporate while maintaining continuity in terms of product offering, customer relationships, and company culture. Jeroen is going to be joined by new co-owner Marc Duijndam, former director of Google Benelux, within the daily management of the firm.

Swydo was launched as a standalone reporting platform in 2011, quickly attracting business from digital agencies, brands, and franchisors throughout Europe, America, and the Asia-Pacific region.

"We are very excited to completely specialize in developing our platform, expanding our partnerships, leveraging our team's skills, and growing the business," said Maljers. "Marc's extensive experience strengthens our management team and can help Swydo expand the business and achieve new growth and innovation goals."

Swydo's pre-built integrations make retrieving data easy from third-party sources like Google Ads, Facebook, LinkedIn Ads, Google Analytics, and Twitter.

"Swydo has ambitious plans to drive growth and support for our customers," said Duijndam. "Our goal is to supply a marketing hub to centralize and manage reports and dashboards for martech channels, helping our customers to form smarter data-driven business decisions a day ."

About Swydo

Focused on business technology that helps digital marketers, Swydo's global reporting and monitoring platform retrieves data from multiple sources and creates professional, customizable marketing reports and dashboards. Known for its simple use, reliability, and affordability, Netherlands based company has thousands of consumers in over 80 countries around the globe.

Spotlight

This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.


Other News
OMNI CHANNEL MARKETING

Ombori Grid Now Available in the Microsoft Azure Marketplace

OmboriGrid | January 10, 2022

OmboriGrid AB (publ) announced the availability of Ombori Grid in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. OmboriGrid customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Ombori Grid is a SaaS platform designed to create digital experiences in physical spaces. Based on Azure IoT, with integration to Microsoft Teams, it provides a bridge between the online world and the brick-and-mortar world. It includes a suite of modular, customizable IoT, screen, Web, and mobile apps that share data to provide a seamless user experience, easy management, and detailed analytics. Many of these apps can be deployed across an enterprise, with no coding, within a few minutes. Available apps cover visitor management (e.g., appointment booking, virtual queuing, occupancy control), omnichannel (e.g., order pickup, endless aisle, integration of online and offline appointments) and unique experiences that surprise and delight users (e.g., selfie mirror, interactive voice-controlled digital signage, smart recycling). In addition, developer tools allow users to create their own Grid-compliant apps. By deploying the right combination of Grid apps, users can increase revenue, reduce costs by streamlining operations, and increase customer satisfaction and loyalty. The Microsoft Azure Marketplace allows us to scale rapidly and reach qualified, high-profile buyers throughout the world. Being certified by Microsoft is a very exciting step for us, and we look forward to seeing growth over the coming years." Andreas Hassellof, CEO, OmboriGrid "Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "We're happy to welcome OmboriGrid's solution to the growing Azure Marketplace ecosystem." The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Read More

CHANNEL PARTNERSHIPS

emfluence Marketing Platform Announces Integration with RapidStart CRM

Emfluence LLC | May 02, 2022

emfluence, llc, a leading digital marketing automation platform announced its integration with RapidStart CRM which has over 70,000 global users. The integration will enable the users of the free and easy-to-use CRM system, built on the Microsoft Power Apps platform, to expand on its scope with the power of the emfluence Marketing Platform. "The integration with RapidStart CRM means that the users of the CRM system will now have access to emfluence's marketing technology within an already familiar app," said David Cacioppo, emfluence President and CEO. "The integration between emfluence and RapidStart CRM gives businesses complete control over their data from the point of collection to how it's stored and shared across the organization and deployed as a marketing asset. This enables marketers to create, deploy and track online campaigns through email, workflows, SMS, Facebook, Instagram, LinkedIn, Twitter, landing pages, surveys, online forms, website tracking and contact scoring." "The integration dramatically increases the scope of an already powerful CRM system, We are certified by Microsoft, listed as a 'Preferred Solution,' and currently ranked as the #1 solution in the AppSource marketplace." Steve Mordue, RapidStart CRM CEO As a "Preferred Solution," RapidStart CRM was selected by a team of Microsoft experts who assess cloud applications based on quality, performance, and ability to address customer needs in specific industry verticals or solution areas. Further highlighting the app's quality, RapidStart CRM also has the privileged position of being a "Prioritized Solution" for Microsoft's own field sales teams. About emfluence emfluence is a full-service digital marketing agency and marketing automation platform based in Kansas City, MO. emfluence works with clients to develop and execute ROI-driven digital strategies across Search Engine Marketing, Paid and Social Media, Creative and Content Development, Branding Services, Website Development, and a suite of in-house Marketing Automation Tools. Every service we provide for our clients is focused on driving quantifiable results.

Read More

CHANNEL PARTNERSHIPS

Ermetic Launches Synergia Global Channel Partner Program

Ermetic | March 08, 2022

Ermetic, a leading cloud infrastructure security company announced the Ermetic Synergia Partner Program for IT service providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver turn-key cloud security solutions that span cloud infrastructure entitlement management (CIEM) and cloud security posture management (CSPM) for AWS, Microsoft Azure and Google Cloud Platform environments. The program has experienced early growth and global interest from foundational partners including Trace3, Marcum Technology, Cyberuptive, HI Tech Hui, SolCyber and Tecflair. According to Gartner, the cloud security category is projected to be the fastest growing segment of the global information security and risk management market at a CAGR of 41.2%. The major factors driving the market include the increasing number of sophisticated cyber-attacks on cloud computing systems, and growing need for compliance with various standards, benchmarks and regulations. The Ermetic Cloud Security platform detects and remediates excessive, risky privileges and resource misconfigurations (e.g. databases exposed to the internet) on a continuous basis by analyzing identities and permissions along with the configuration of network, storage and secrets assets. No other security solution reduces the cyber attack surface at scale across single and multi-cloud infrastructures with full stack visibility and control over multi-cloud infrastructure entitlements and configurations. “We are experiencing high demand for our comprehensive identity-first cloud infrastructure security solution and have created a value-driven program to enlist security-oriented partners so we can all capitalize on this market opportunity,” said Shawn Larsen, Head of Channel and Alliances for Ermetic. “We are investing in partners by providing predictable sales incentives, technical resources for joint sales engagements, enablement training to expand partner capabilities and transparent opportunity collaboration to ensure their success.” Ermetic Synergia Partner Program Details The multi-tier Ermetic Synergia Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity: Enables partners to differentiate their offerings via Ermetic’s integrated, lifecycle approach to cloud native application protection (CNAAP) that combines CSPM and CIEM Provides automation to remediate access risks and vulnerabilities, reducing the customer attack surface Partner participation profitability and gamified incentives Access to a Knowledge Base of sales assets, use cases and technical collateral Deal registration to reduce channel conflict and provide opportunity protection Sandbox license to Ermetic’s Cloud Security Platform to demonstrate use cases and capabilities to prospects and customers Marketing support and market development funds for joint programs, events and Go-to Market initiatives Dedicated sales and system engineering support for successful deployments Partner enablement and training resources helping you crawl, walk and run on your own Dedicated Partner Account Team Differentiated partner levels, providing greater value based on engagement and joint opportunities Top Market Opportunities Three of the leading customer use cases that Ermetic channel partners can monetize are: Continuous Cloud Security Risk Assessment & Least Privilege Audit and remediate unnecessary, excessive and risky entitlements, and infrastructure misconfigurations. Perform routine assessment of configurations across cloud environments and audit compliance with leading standards and benchmarks including CIS Benchmark, NIST Cybersecurity Framework, AWS Well-Architected Framework, PCI-DSS, GDPR, HIPAA, SOC2 and more. Deliver Managed Services with an Identity-first Security Approach Deliver new or enhanced SOC 2 certified MSSP or Managed Detection and Response (MDR) capabilities. These include the ability to discover, monitor and manage all human and/or machine identities, assess their policies and permissions for risks/threats, detect anomalies such as sensitive data access, privilege escalation and deletion, and unusual resource access. Zero Trust Access for DevOps Enable clients to execute Zero Trust mandates using auto-generated access policy recommendations for DevOps that optimize security while supporting end user productivity through integration with leading CI/CD tools such as Slack, Jira, ServiceNow, Jenkins, Terraform and more. Implement Just-in-Time (JIT) or Privileged Identity Management (PIM) access which grants an identity only the entitlements it needs to accomplish a specific task and revokes them once the job is complete. Ermetic Partner Testimonials “We are helping clients from all verticals develop a cloud security strategy and implementation plan, because it has become a priority across most enterprises,” said Derek Smith, Director of Strategic Alliances for Trace3’s Cloud Solutions Group. “We see entitlement and configuration management as must-haves for securing the cloud attack surface, which is why we are offering these capabilities with Ermetic to our clients.” “Ermetic has helped our clients drastically improve visibility into their cloud assets in a scalable, non-intrusive way, that supports their development, operations, and governance teams’ needs,” said Jaike Hornreich, CISA, GPEN, GWAPT, CICP, CCSFP, Senior Director of Cybersecurity and Privacy for Marcum Technology. “Public clouds will supersede the datacenter for our customers, representing just one facet of a general trend toward the dissolution of traditional perimeters,” said T David Emerson, CTO of SolCyber. “This trend requires a novel and comprehensive suite of controls around identity, configuration management, and endpoints, which represent the new attack surface. Ermetic provides crucial analysis of these modern infrastructure fixtures which is essential to delivering robust managed security to our customers.” “Our cloud-first customers recognize the threat posed by over privileged identities, excessive entitlements and misconfigurations, but lack the visibility to proactively identify and remediate them, The Ermetic platform is a force multiplier technology that enables us to continuously detect and eliminate cloud security risks across single and multi cloud environments at scale using automation and analytics.” David Phillips, CEO and Founder of Tecflair About Ermetic Ermetic helps prevent breaches by reducing the attack surface of cloud infrastructure and enforcing least privilege at scale in the most complex environments. The Ermetic SaaS platform provides comprehensive cloud security for AWS, Azure and GCP that spans both cloud infrastructure entitlements management (CIEM) and cloud security posture management (CSPM). The company is led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra and Target Global.

Read More

SOCIAL MEDIA MARKETING

Parag Agrawal: Talk of the Town-The New CEO of Twitter

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies like Google, Microsoft, and Adobe. Jack Dorsey, the former CEO of Twitter, has handed over the reign to Parag Agarwal. He has been a part of the organization for over a decade. He managed machine learning, revenue, consumer engineering and assisted with audience growth. Parag handled the 'Bluesky' project marvelously, the decentralized program which was introduced in 2019. In addition, Parag incredibly managed products strategy, promotional strategy, and the large-scale password security issue during his career. On the appointment of Parag as the CEO of Twiter, Dorsey said, "He's been my choice for some time given how deeply he understands the company and its needs. He has been behind every critical decision that helped turn this company around, not only that, Agrawal has been around when the company was nothing like it is today and had fewer than a thousand employees." Parag has committed himself to enhance Twitter's potential by maintaining data security, designing effective campaigns, and utilizing cutting-edge technologies. As a result, the company expects a tangible result with its CEO change, taking Twitter to the next level as all other social platforms compete to be the best. Amidst receiving millions of congratulatory posts, netizens spiced up his previous tweets by creating various types of memes. This increased audience engagement as he mentioned social issues unbiased and fearlessly.

Read More

Spotlight

This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

Resources