Marketing Strategy

SugarCRM and Redington Gulf Enter Partnership

SugarCRM
SugarCRM announced a strategic distribution partnership with Redington Gulf. Redington will distribute SugarCRM’s AI-driven solution portfolio for sales, marketing, and customer service to businesses in the Middle East.

“Working together, Sugar and Redington will be a dominant force to address the unmet needs of mid-market organizations in the Middle East seeking a modern AI-driven CRM platform to improve customer engagement and boost business growth by delivering a high-definition customer experience,” Frampton adds.

“We’re committed to helping our Middle Eastern customers drive digital transformation through advanced technologies, and SugarCRM is an integral part of this effort. There is a very clear opportunity to fill the gap for a purpose-built CRM offering in the Middle Eastern market. Sugar will help us meet this business demand with an intelligent AI-driven platform,” 

Sayantan Dev, President, Redington Value

Through its extensive network of 34,000 resellers, over 70 sales offices, and 15,000 customers in the Middle East alone, Redington will help SugarCRM access a bigger market. SugarCRM will expand its global presence in the region through this partnership.

“Redington is a respected player in the Middle East, and the partnership provides us with a substantial opportunity to reach prospects, customers, and opportunities through an established channel. This is a significant step to fuel Sugar’s platform growth across the region,” explains James Frampton, Senior Vice President and General Manager, EMEA at SugarCRM.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Channel Partnerships

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FiscalNote | December 11, 2023

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Channel Partnerships

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RackWare | December 15, 2023

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Channel Partnerships

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PR Newswire | January 04, 2024

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Channel Partnerships

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PR Newswire | January 25, 2024

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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