Stratus Technologies overhauls channel partner program

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280.
"Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass.

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CHANNEL PARTNERSHIPS

Orca Security Awarded 2022 Regional and Global AWS Partner Award

Orca Security | November 29, 2022

Orca Security, thepioneer of agentless cloud security, today announced it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Announced during a Partner Awards Gala at re:Invent 2022, the Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Regional and Global AWS Partner Awards recognize AWS Partners whose business models continue to evolve and thrive on AWS as they work with customers. The Orca Cloud Security Platform provides an added layer of visibility and risk coverage on AWS. With an agentless approach built upon Orca’s patented SideScanning™ technology and Orca’s Unified Data Model, Orca delivers comprehensive cloud security for enterprises moving to and scaling on AWS. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “Those who want to do more need a cloud security solution that can do more at the speed of business. We are honored to be recognized and we look forward to continuing our relationship with AWS to provide greater customer choice going forward.” “To build and innovate, we needed a comprehensive cloud security solution,” said Justin Somaini, Chief Security Officer at Unity. “We turned to Orca Security for its ability to secure the cloud without forcing us to install agents or take an asset-by-asset approach. Orca Security has become a trusted partner, and we look forward to collaborating more in the future.” For the first time, AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level where all AWS Partners were invited to participate and submit a nomination. The AWS Partner Network (APN) is a global partner program, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. “AWS Partners are at the center of unlocking value for global customers, across a wide range of industries,” said Ruba Borno, Vice President, Worldwide Channels and Alliances, AWS. “We are honored to launch the inaugural global 2022 AWS Partner Awards, and thank all the nominees and winners for accelerating our customers’ cloud transformation journey.” A panel of AWS experts selected the winners based on strict criteria. Orca Security received the global Security Partner of the Year Award, which recognizes top AWS Partners with the AWS Security Competency. The award recognizes an AWS Partner who has proven customer success in securing every stage of cloud adoption, from initial migration through ongoing day-to-day management. For more information visit orca.security. About Orca Security Orca Security is the pioneer of agentless cloud security that is trusted by hundreds of enterprises globally. Orca makes cloud security possible for enterprises moving to and scaling in the cloud with its patented SideScanning™ technology and Unified Data Model. The Orca Cloud Security Platform delivers the world’s most comprehensive coverage and visibility of all risks across the cloud. With continuous first-to-market innovations and expertise, the Orca Platform ensures security teams quickly identify and remediate risks to keep their businesses secure. Connect your first account in minutes: https://orca.security or take the free cloud risk assessment.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way ("Effortless Marketing"), today announced it has renewed its channel partner agreement with Microsoft for 2023. The Company has been part of the Microsoft Advertising Partner Program since September 2019 and has held the prestigious Microsoft Elite Partner status since February 2022 in recognition of its outstanding technological solutions and ability to drive unique advertisers to Microsoft Advertising. Omri Brill, Adcore's Chief Executive Officer, commented, "Microsoft has been an invaluable partner for us over the past four years. The collaboration between our Marketing Cloud technology and Microsoft Advertising platform creates a powerful offering that enables our growing customer base to seamlessly increase their presence in the digital marketplace. We look forward to the continued success of this partnership in 2023 and many years to come." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." ABOUT ADCORE Adcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner and TikTok Partner. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China. For more information about Adcore, please visit https://www.adcore.com/investors/, https://www.adcore.com/blog or follow us on LinkedIn. ABOUT AMPHY Founded in 2021 in the midst of the pandemic, Amphy is the world's most diverse 24/7 live online learning marketplace. With Amphy, learners can choose from thousands of classes across hundreds of categories to grow their passions and skills, expand their children's learning opportunities, and much more. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes accessible from 24/7, as well as join a growing community of lifelong learners. For more on Amphy please visit - https://www.amphy.com/ and https://blog.amphy.com/ or follow us on LinkedIn, Facebook, Instagram and YouTube.

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CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

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GUIDE Personalization starts with a solid foundation. Customer behavior is changing faster than ever. To stay ahead of the demand for relevant, steady content, you need reliable technology like a headless content management system. In partnership with the “For Dummies” brand, we created a guide that explains how to: Build a stro

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