Stratus Technologies overhauls channel partner program

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280.
"Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass.

Spotlight

Ali Beydoun is a support professional at ReachLocal and works in the ReachLocal Customer Experience Office. Ali was looking to get into the online marketing industry and ReachLocal seemed like the right place to be. It’s a fast moving, dynamic environment where he has developed lots of knowledge and skills in his first year. He says there isn’t a day that goes by where you don’t learn something new.


Other News
CONTENT MARKETING

Illumine Energy Adopts ZINFI Channel Marketing Automation Platform to Create a Customized Workflow

ZINFI Technologies | May 04, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced Illumine Energy, a top player in the renewable energy market in India and the UAE, has launched its channel marketing automation platform to automate product registration and warranty documentation processes and to boost the confidence of prospective customers. Illumine offers comprehensive products and services for large-scale renewable energy markets, with a special emphasis on solar energy, and is a leading provider in a very competitive regional market. Illumine's recent adoption of ZINFI software was motivated by the skepticism of many customers in the region around product warranties. Illumine offers a 25-year warranty on solar panels installed for its projects—a key differentiator in a market where product information like serial numbers is often compiled manually and where detailed, quality warranty documents are rare. Illumine began using ZINFI's channel marketing automation platform to automate and customize its workflow for gathering serial numbers, manufacturing information, batch numbers, installation site and date, and other information digitally. The information is now scanned from individual panels at the project site using a mobile device connected to the ZINFI platform. After scanning, Illumine makes the data directly available to customers, and can create detailed and individualized warranties for customers instantly. Having this capability in an easy-to-use platform like ZINFI's gives Illumine a significant advantage over competitors. "It's really fantastic," says Anwar Babu, Chief Technical Officer at Illumine. "It's easy for any employee to collect the data, and when we are talking about our product warranty with prospects we can log into the platform and show them how other customers are accessing and using the information." "Illumine Energy is a great example of how organizations of all sizes and in a broad range of industries are implementing ZINFI software to automate processes that are crucial to their own unique sales and marketing motions, ZINI's platform is modular, flexible and quite easy to use, so our customers can start small with minimal investment and add new capabilities as their business grows and their requirements evolve." Sugata Sanyal, founder and CEO of ZINFI In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management." Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About Illumine Energy Established in the year 2012, Illumine is a top player in the development, acquisition and long-term management of large-scale solar projects and smart energy solutions. We operate in both the centralized energy market and the evolving distributed energy market around the India and UAE. We manage the design, engineering, product procurement, documentation, installation and maintenance of power plants. We have one of the largest footprints of clean energy projects in India, including the largest portfolio of installed solar rooftop projects in the country. Our solar power plants currently generate more than 3 megawatts of energy, and we are in the process of constructing plants that will generate an additional 750 kilowatts of energy. Our company is unique in focusing on project sales, providing energy auditing and turnkey solutions, and helping customers make profitable investments. Illumine is continually investing in new technologies and product offerings with a focus on pure solar economics. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

Read More

MARKETING DATA

RateMyAgent Announces 2022 Agent of the Year Award Winners

RateMyAgent | January 31, 2022

RateMyAgent, an agent review and digital marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews has announced its second annual U.S. based Agent of the Year Award winners. Seven regional winners were selected based on verified review data, transaction volume, and overall quality of their reviews. One of the seven regional winners was selected as the national Agent of the Year. RateMyAgent will celebrate these winners along with fifty state winners and over two thousand city and county winners at a special event this April in conjunction with Inman Connect in New York. A new agent who has been in the industry for less than two years, and has participated in the New Agent 365 training program will be awarded with the Rising Star. The Regional Winners are: New England: Gregory Hanner, Garden Realty Mid-Atlantic: Ellen Gonik, Coldwell Banker Residential Brokerage,NJ Midwest: John Scaglione, Coldwell Banker Schmidt Realty, OH Southeast: Tammy O Lyne, KW Pinehurst Southwest: Brian Hall, EXP Realty Mountain: Brie Fowler, Coldwell Banker Realty West: LuAnn Shikasho, EXP Realty of California The National Winner 2022 US Agent of the Year is: LuAnn Shikasho, EXP Realty of California The awards represent excellent customer service and celebrate agents who have created remarkable client experiences. This is the first industry-wide, brokerage-agnostic awards program based primarily on client satisfaction and quality review data, instead of transaction and sales volume alone. It's an important next step in changing the focus to improving the consumer experience and collectively raising the real estate bar together. The US Agent of the Year Awards continue to expand in its second year. Despite the pandemic and unprecedented market conditions, agents showed up for their clients like never before as evidenced by the quantity and quality of reviews. We're thrilled to shine a spotlight on these incredible award winners." Mark Armstrong, RateMyAgent co-founder and executive director of RateMyAgent About RateMyAgent RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS's from Florida to California, including CRMLS, the country's largest MLS. They are the first review platform to be included in NAR's REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange.

Read More

MULTI CHANNEL MARKETING

360insights Named A Channel Incentives Management Leader By Major Independent Research Firm

360insights | March 25, 2022

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem. The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion. Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.” The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.” “Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.” Jason Atkins, founder & CEO of 360insights The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place. About 360insights 360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.

Read More

CONTENT MARKETING

Validity Introduces Everest Elements to Drive Small Business Email Marketing Success

Validity | April 28, 2022

Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so companies can reach more people, increase engagement, and improve the overall effectiveness of their email programs. For organizations with lower email volumes but high email marketing goals, the Everest Elements edition provides the core tools and insights teams need to drive more ROI from their email campaigns. Getting into the inbox and engaging recipients has become significantly more challenging in recent years. Senders face a plethora of obstacles as mailbox providers strengthen their filtering algorithms, global email volume continues to trend upwards, and contact lists become out of date faster. On top of this, smaller teams typically have fewer resources to execute their campaigns than brand name competitors, nor do they often have unlimited marketing budgets or the luxury of having a marketer solely dedicated to email marketing. That means SMBs have to maximize every engagement that much more and make the most of what they do have access to. “Email is a critically important marketing channel for every business, whether you’re a global enterprise or an SMB, With global email volume on the rise and initiatives like Apple’s MPP skewing open and bounce rate data, it’s more difficult than ever to get marketing emails into the inbox and drive conversions. For SMBs without a sophisticated email marketing program already in place, these obstacles can make launching one seem like a non-starter. The lower price point of Everest Elements allows Validity to empower businesses of all sizes to navigate the changing email landscape and get the most out of their email programs.” Greg Kimball, SVP, Global Head of Email Solutions at Validity Key features of Everest Elements include: Sender reputation monitoring: Users can see what blocklists, spam traps, and other critical reputation signals they are hitting using the largest data network in the industry that analyzes 10 billion data points per day. Integrated list validations: Users can identify inaccurate or problematic addresses before mailing them to reduce bounces and protect their reputation. Inbox placement insights: Users can view inbox placement insights by mailbox provider so they can prioritize areas that have the greatest impact on their program. "Anyone who knows anything about email knows that Everest is the gold standard of email deliverability monitoring,” said Robert Schoneman, Director of IT at Blumenthal Performing Arts. “Everest allows us to see which of our emails are going to spam or taking a day to get to the inbox. We’ve seen a massive improvement in our inbox placement, from 50% before we started using Everest to now almost 100% inbox placement." ABOUT VALIDITY For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Read More

Spotlight

Ali Beydoun is a support professional at ReachLocal and works in the ReachLocal Customer Experience Office. Ali was looking to get into the online marketing industry and ReachLocal seemed like the right place to be. It’s a fast moving, dynamic environment where he has developed lots of knowledge and skills in his first year. He says there isn’t a day that goes by where you don’t learn something new.

Resources