Channel Partnerships

Snow Software’s New Global Partner Program Expands Snow Channel Ecosystem

Channel Ecosystem

On February 1, 2023, Snow Software, one of the global leaders in technology intelligence announced a new global partner program. It is designed to enable customer support from partners to help them with complex market challenges around managing cost and mitigating risk while driving more effective and efficient value with Snow. The goal of the new partner program is to compel exponential growth in the Snow channel ecosystem, building new opportunities for partners to tap into a growing and estimated Technology Intelligence market of $11.5 billion.

The new Snow partner program is developed in collaboration with its current channel ecosystem, which includes encouraging the creation of value-added services, better support for multiple business models of partners and driving tangible customer success by utilizing Snow technology. In addition, the new program has additional partner incentives and rewards than the current program, and it simplifies collaboration with Snow to deliver value to shared customers better.

The partner portal will have real-time dashboards that show each partner's track record of success and specialties. This will give customers information about which partners are best for their needs. With the new framework, there will be no channel conflicts; it will empower the channel partners to build new, value-add services and will work closely with wider Snow teams to drive customer success. The additional benefits of using the program include sales rewards and points system, shadowing programs, self-service capabilities, business development funds to promote partner sales, free snow e-learning access, and ongoing recognition and reward opportunities for joint customer success stories.

About Snow Software

Founded in 1997, Snow Software innovates technology consumption. Its technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware, and the cloud. The software platform enables IT leaders for operational agility in a hybrid world, effective resource optimization, and enhanced performance. In addition to the program, Snow is committed to releasing new product features designed to help its partner community. Also, with the introduction of new capabilities of Snow Atlas, partners can improve and support customers with better collaboration features.

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