Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Facebook | October 14, 2016

Snapchat is now the most popular social media network among teenagers. Snapchat
Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
According to investment firm Piper Jaffray's new "Taking Stock With Teens" report, 80 percent of teens use Snapchat at least once a month, up from 74 percent in the fall of 2015. While 79 percent of teenagers said that they use Instagram once a month—an increase from 76 percent one year ago—the photo-sharing app's reach is slightly less than Snapchat.
Perhaps more interesting is Snapchat's impact on Facebook, which has fought off reports that teens have fled the social network for cooler platforms in recent years. Piper Jaffray's study now suggests that's true when teenage usage for Facebook is compared to Snapchat. Just 52 percent of respondents in Piper Jaffray's study (which includes 10,000 responses) said that they use Facebook once a month, down from 56 percent in fall 2015.
Specifically, younger teens are dropping off of Facebook, while Snapchat and Instagram are neck-and-neck for teens between the ages of 14 and 18. Among 14-year-olds, for example, 80 percent use Instagram once a month, while just less than 80 percent use Snapchat. With Facebook, roughly 30 percent of 14-year-olds use the social network each month, the lowest percentage of all age groups to use the site. A little less than 50 percent of 14-year-olds use Twitter.

Spotlight

With retail ecommerce sales growing at nearly five times the rate of offline sales in the first quarter of 2016 according to the US Dept. of Commerce, it’s more important than ever for marketers and retailers to understand the holistic purchase journey. By looking at the interplay between actual behavioral data and consumer attitudinal research, Criteo presents these valuable insights about the journey from browsing to buying.


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CHANNEL PARTNERSHIPS

Cenntro Electric Announces Strategic Action to End Channel Partner Distribution in the US

Cenntro Electric Group | August 16, 2022

Cenntro Electric Group Limited (NASDAQ: CENN), a leading EV technology company with advanced, market-validated electric commercial vehicles, today announced a strategic action to assemble its Metro product in-house and market Metro directly to its own distributors in the United States. Cenntro will now have full control over the production and sale of the Metro EV model and will end channel partner distribution in the US. In 2017, Cenntro introduced the Metro, a low-speed EV in the US. Five years later, the Metro is now distributed in more than 26 countries and has achieved homologation in more than 32 countries. The Metro is a unique light electric commercial vehicle designed to meet a multitude of urban delivery needs and services. Cenntro began trial production of Metro in 2017 and as of December 31, 2021, has produced more than 3,700 vehicles. Currently, Metro is sold in Europe, Japan, Korea, Singapore and Israel. Since 2018, the vehicle has been sold through channel partners in the US but will now be sold directly by Cenntro. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "We have been very pleased by its global market acceptance. Now, we will assemble and distribute our Metro product directly in US to assure the product quality, reduce the overhead, improve customer satisfaction and enhance our brand recognition." The Metro’s sleek dimensions, short turning radius and generous cargo capacity caters perfectly to the demands of urban logistics. The Metro’s advanced components and full vehicle design have been repeatedly tested in computer simulations with real-world crash tests to ensure the vehicle’s safety. The Metro offers a low maintenance costs and high energy efficiency. About Cenntro Electric Group Cenntro Electric Group Ltd. (or "Cenntro") (NASDAQ: CENN) is a leading designer and manufacturer of electric light and medium-duty commercial vehicles. Cenntro’s purpose-built ECVs are designed to serve a variety of organizations in support of city services, last-mile delivery, and other commercial applications. Cenntro plans to lead the transformation in the automotive industry through scalable, decentralized production, and smart driving solutions empowered by the Cenntro iChassis. As of December 31, 2021, Cenntro has sold or put into service more than 3,700 vehicles in over 25 countries across North America, Europe, and Asia. For more information, please visit Cenntro’s website at: www.cenntroauto.com.

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CHANNEL PARTNERSHIPS

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Impartner | August 23, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of PartnerHacker among others that Impartner will continue to announce leading up to the event. Now in its sixth year, ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. This year's event, titled Odyssey, is focused on the next phase of channel ecosystem evolution to provide guests a truly unique and educational experience. Channel innovators and executives from companies of all sizes and industries will learn how to optimize their digital transformation and partner experience from presentations made by well-known industry analysts, leading channel organizations and Impartner executives. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "We are thrilled about this year's speaking line up and have even more to excite our attendees than before." Jay McBain is an accomplished speaker, author and innovator in the IT industry. McBain is the Chief Analyst of Channels, Partnerships & Ecosystems at Canalys and has served previously at companies such as Forrester, Channel Mechanics, ChannelEyes and Autotask. McBain was named the 2021 Channel Influencer of the Year by Channel Partners Magazine and has been recognized by many esteemed award programs like the Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro and more. Maria Chien is an industry thought leader in B2B channels. Chien has more than 20 years of experience and is an authority in channel marketing, channel readiness, partner enablement, partner program design and field marketing. She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems. Janet Schijns Janet Schijns is a proven leader in partnerships, channels, alliances, and technology. Janet is the CEO and Co-Founder of JS Group, a go to market acceleration firm dedicated to achieving results in the Channel Megacosm. Additionally, Janet serves as Board of Directors for AvePoint, and Ninjio, was formerly EVP and CMSO at Office Depot, and Chief Channel Executive and Chief Marketing Technologist for Verizon. Jared Fuller Jared Fuller is an entrepreneur and student of B2B markets. He serves on multiple advisory boards ranging from Universities to Venture Backed SaaS startups. Jared hosts PartnerUp, The Partnerships Podcast and is the Co-Founder & Chief Ecosystem Officer of PartnerHacker. Previously, Jared held executive GTM & partner positions at PandaDoc and Drift, both now known B2B SaaS Unicorns. For more details on the ImpartnerCON 2022 conference agenda and speakers visit https://wow.impartner.com/impartnercon22-Splash.html. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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CHANNEL PARTNERSHIPS

Auxilius adds industry veteran Sharon Langan as VP, Channel & Strategic Partnerships

Auxilius | September 09, 2022

Today, Auxilius announces that Sharon Langan will be joining the organization as Vice President of Channel & Strategic Partnerships. In this newly formed role, she will be responsible for business development, channel and strategic partner relationships, and community building across the biopharma finance and accounting discipline. Sharon brings decades of industry experience to Auxilius, having served as Global Practice Leader of Finance and Life Sciences at Informa Connect (previously CBI) for the past 20 years. During this time, she was responsible for product commercialization, marketing, event production, content curation, sales enablement, and public relations. She also founded the Life Sciences Finance & Accounting Congress, an industry-leading network and forum for Chief Financial Officers and their teams. She started her career in the Audit and Assurance function at Deloitte and received her Bachelor's in Business and Accounting at Assumption University. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The contributions Sharon has made to this community are remarkable, and I'm incredibly proud that she has decided to join the Auxilius team." "I have spent years alongside the biotech and finance accounting community, understanding the unique problems they face, the importance of the work they do, and the passion they bring to their organizations. Auxilius gives this community something new: a comprehensive, real-time, actionable view of their R&D and clinical trial spend," said Sharon. "Biotechs aim to get life-saving therapies to patients consistently and cost effectively. We're here to help them do so." About Auxilius Auxilius was purpose-built by a team with decades of experience at the intersection of finance and healthcare to address the unique operational, financial, and accounting needs of clinical trials. The company helps biotechs accomplish more by augmenting manual clinical business operations and FP&A/accounting processes with intuitive software works with a company's existing tech stack to scale alongside their portfolio. This allows companies conducting clinical trials to take control over trial costs and clinical vendors, to manage financial risk, and to optimize spend in pursuit of trial targets. The company is backed by notable investors including Bain Capital Ventures, Renegade Partners, and XYZ Venture Capital. To learn more, please visit www.auxili.us.

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MARTECH

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers. Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science." The new capabilities for AI Recommendations Recipes unveiled today empower marketers to: Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case. Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content. Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with. Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity. About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

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Spotlight

With retail ecommerce sales growing at nearly five times the rate of offline sales in the first quarter of 2016 according to the US Dept. of Commerce, it’s more important than ever for marketers and retailers to understand the holistic purchase journey. By looking at the interplay between actual behavioral data and consumer attitudinal research, Criteo presents these valuable insights about the journey from browsing to buying.

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