MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022 | Read time : 04:00 min

Sinch and Zapier
New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API

STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations).

Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger.

Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale.

Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum.

Example use cases for the integration include:
  • Sending WhatsApp messages to a list of opted-in customers stored on Google Drive
  • Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance
  • Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs
With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions.

“Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.”

Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free.

Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations.

For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com.

About Sinch
Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

Spotlight

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewards of return business. We've


Other News
CHANNEL PARTNERSHIPS

Forma.ai Launches Enterprise Partnership Program

Forma.ai | October 10, 2022

Forma.ai’s Partner Program Will Bring Next-Generation Sales Performance Capabilities to a Wide Range of New Enterprise Partners Building on its reputation for producing outstanding sales results, Forma.ai has announced a program that will allow enterprise partners to provide Forma.ai’s sales performance solution to their customers for the first time. Forma.ai, the Sales Performance Management solution (SPM) revolutionizing how sales compensation is designed, managed and optimized, today announced a program that will extend the benefits of Forma.ai’s platform to a wide network of new enterprise partners and their customers. The new Partner Program is the latest way Forma.ai is leveraging data-modeling and end-to-end automation to maximize the impact of sales incentives on revenue growth. Forma.ai’s unique, unified SPM platform simplifies and optimizes incentive programs using a collective–and highly flexible– data model. The new program will make Forma.ai’s solutions accessible to a wide range of partners and their customers, aiming to foster incremental business value for both Forma.ai’s business partners and their customers. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “The Forma.ai Partner Program provides a formal structure to foster synergy across a broad network of companies that provide complementary solutions to mid-size and large enterprises across a range of industries. This program empowers our partners to provide significant additional value to their customers in the form of extended capabilities and access to the most advanced sales performance management technology in the market.” Initial participants in the Forma.ai Partner Program include: Impartner, the fastest-growing, most award-winning provider of channel management technologies. Relanto, a next generation consultancy company working on the leading edge of augmented intelligence combining human intelligence with deep analytics & AI based platforms and custom solutions for integrated planning and accurate decision making.. Tipalti, the only company handling both Accounts Payable and Global Partner Payments workflows for high-velocity companies across the entire financial operations cycle. “With this partnership we are simplifying the process of complex channel partner compensation calculations & payouts; Tipalti is excited to partner with Forma.ai to offer an end-to-end payments solution,” said Zach Svendsen, Senior Director of Alliances & Business Development at Tipalti. Companies interested in learning more about the benefits of bringing Forma.ai’s sales performance platform to their customers and channel partners should visit https://www.forma.ai/partners.

Read More

CHANNEL PARTNERSHIPS

SecureAuth Strengthens Its Channel with Grupo TRC and SDG as New Channel Partners to Deliver Market-Leading Passwordless Continuous Authentication

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for authentication to a wider range of customers. Grupo TRC joins the SecureAuth Partner Program as both a value-added reseller (VAR) and services delivery partner in the EMEA region. With more than 30 years of experience in the telecommunications sector, Grupo TRC has expanded into other verticals and is dedicated to the integration of technology and networks. Its activity focuses on engineering, deployment and maintenance work in cybersecurity and various other technology disciplines. SDG Corporation is joining the SecureAuth Partner Program as a VAR and services delivery partner. Bringing over 20 years of experience partnering with global brands on complex business and IT challenges, SDG works with enterprises in need of strategic support and technology solutions. “Strategic channel partnerships are crucial to SecureAuth’s go-to-market success, and we are thrilled to welcome Grupo TRC and SDG Corporation as key partners in our global channel program,” said Mandeep Khera, CMO, SecureAuth. “Partners are an important part of SecureAuth’s ability to meet the demands of our enterprise customers with solutions, including our recently launched Arculix product. Expanding our global channel footprint with GTRC’s strong presence in EMEA and SDG Corporation’s deep connections in North America, APAC, and other geographies will help SecureAuth deliver rapid value to customers.” “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “As we create strategic alliances with leading IT manufacturers across Europe, we are capable of setting trends and defining future technology solutions, especially through Arculix’s unique capabilities with risk-based analytics and passwordless continuous authentication.” “We are pleased to formalize the partnership between SDG and SecureAuth, two recognized leaders in identity management and authentication,” stated Ajay Gupta, President, and Chief Executive Officer of SDG. “With more than two decades of access security experience, SDG architects, engineers, and support teams look forward to working with SecureAuth and its next-generation access management and authentication solution, Arculix™. Our partnership with SecureAuth further enhances our clients’ ability to manage and protect access to applications, systems, and data at scale, anywhere in the world.” Arculix, a next-gen authentication solution, is ideal for partners because of the critical role authentication and access management plays in securing the digital enterprise. SecureAuth’s passwordless, continuous authentication allows organizations to extend other identity providers (IdPs) like Microsoft, Ping, Okta, Forgerock – which provides a huge opportunity for channel partners to drive growth and differentiation in their identity and access management practice. About SecureAuth Corporation SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud and on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world. To find out more, please visit www.secureauth.com. About SDG Corporation SDG is a global IT risk management and cybersecurity solutions provider. SDG managed services and SaaS solutions deliver a comprehensive range of identity, cybersecurity, GRC, and cloud security capabilities that enable organizations to identify and mitigate cyber risk, protect cyber assets, and manage their business securely. To learn how SDG can help ensure the security and compliance of your technology and data infrastructure visit: www.sdgc.com. About Grupo TRC Grupo TRC is a union of several IT companies and two specialized divisions (focused in health software and defense technology), with more than 30 years of experience in the Telecommunications Sector. Its Group has consolidated its presence as a specialized software developer, cybersecurity and Cloud service provider and technology integrator, with a strong investment in R&D. If you would like to know more about the TRC Group’s activity, you can consult our website: www.gurpotrc.com.

Read More

OMNI CHANNEL MARKETING

Hytera Launches Partner Recruitment Program in Asia and Africa

Hytera | November 02, 2022

Hytera Communications (SZSE: 002583), a leading global provider of professional communications technologies and solutions, launched its partner recruitment program opening to companies in countries of Asia and Africa. As a key player in the professional communications market, Hytera offers one of the most comprehensive product portfolios consisting of Digital Mobile Radio (DMR), Push-to-talk over Cellular (PoC), and Terrestrial Trunked Radio (TETRA) series radios, body cameras, and accessories. Owing to its decades of experience in the market, Hytera has served a wide range of industry verticals including public safety, utility, oil and gas, transportation, emergency response, hospitality, private security, and facility management. The new program is developed to further expand Hytera’s global partner network made up of distributors, resellers, system integrators, and mobile operators. It will add momentum to Hytera’s growth, particularly in Asia and Africa. “With the new partner program, we offer a list of benefits for Hytera channel partners and vertical industry partners,” said Wilson Hu, Director of Hytera Channel Development Dept. The new program is developed to further expand Hytera’s global partner network made up of distributors, resellers, system integrators, and mobile operators. It will add momentum to Hytera’s growth, particularly in Asia and Africa. “With the new partner program, we offer a list of benefits for Hytera channel partners and vertical industry partners,” said Wilson Hu, Director of Hytera Channel Development Dept. “Hytera Partner Enabling Plan is also in place to help newly onboard partners and empower them to scale up profitability in existing markets as well as expand into new ones.” The program includes benefits in sales incentives, financing terms, joint marketing, after-sales services, and manufacturer-assigned leads. In addition, the Hytera Partner Enabling Plan aims to give businesses an additional competitive edge by ensuring each partner meets a global quality standard. High standards matter for professional communication users, as they must be able to rely on their communication equipment to help them conduct their daily operations more efficiently, productively, and safely. Working with best-in-class channel partners and industry partners lies at the heart of Hytera’s ability to deliver value to its users. Only by working closely together can Hytera and its partners ensure that the diverse requirements of professional communications are met. The combination of high-quality communication products and service provision from Hytera will give partners the necessary competitive edge to win more business and accelerate their growth. Now is the ideal time to partner with Hytera, as the global trend toward digitization offers a great opportunity for the ICT industry. Increasingly more industries are looking to improve efficiency, boost productivity and reduce costs by digitizing their operations, especially communications systems. Learn more about Hytera Partner Recruitment Program:https://bit.ly/3NiGFaE About Hytera Hytera Communications Corporation Limited (SZSE: 002583) is a leading global provider of professional communications technologies and solutions. With voice, video and data capabilities, we provide faster, safer, and more versatile connectivity for business and mission critical users. We make the world more efficient and safer by enabling our customers to achieve more in both daily operations and emergency response. Learn more at https://www.hytera.com/en/home.html.

Read More

CHANNEL PARTNERSHIPS

Orca Security Awarded 2022 Regional and Global AWS Partner Award

Orca Security | November 29, 2022

Orca Security, thepioneer of agentless cloud security, today announced it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Announced during a Partner Awards Gala at re:Invent 2022, the Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Regional and Global AWS Partner Awards recognize AWS Partners whose business models continue to evolve and thrive on AWS as they work with customers. The Orca Cloud Security Platform provides an added layer of visibility and risk coverage on AWS. With an agentless approach built upon Orca’s patented SideScanning™ technology and Orca’s Unified Data Model, Orca delivers comprehensive cloud security for enterprises moving to and scaling on AWS. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “Those who want to do more need a cloud security solution that can do more at the speed of business. We are honored to be recognized and we look forward to continuing our relationship with AWS to provide greater customer choice going forward.” “To build and innovate, we needed a comprehensive cloud security solution,” said Justin Somaini, Chief Security Officer at Unity. “We turned to Orca Security for its ability to secure the cloud without forcing us to install agents or take an asset-by-asset approach. Orca Security has become a trusted partner, and we look forward to collaborating more in the future.” For the first time, AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level where all AWS Partners were invited to participate and submit a nomination. The AWS Partner Network (APN) is a global partner program, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. “AWS Partners are at the center of unlocking value for global customers, across a wide range of industries,” said Ruba Borno, Vice President, Worldwide Channels and Alliances, AWS. “We are honored to launch the inaugural global 2022 AWS Partner Awards, and thank all the nominees and winners for accelerating our customers’ cloud transformation journey.” A panel of AWS experts selected the winners based on strict criteria. Orca Security received the global Security Partner of the Year Award, which recognizes top AWS Partners with the AWS Security Competency. The award recognizes an AWS Partner who has proven customer success in securing every stage of cloud adoption, from initial migration through ongoing day-to-day management. For more information visit orca.security. About Orca Security Orca Security is the pioneer of agentless cloud security that is trusted by hundreds of enterprises globally. Orca makes cloud security possible for enterprises moving to and scaling in the cloud with its patented SideScanning™ technology and Unified Data Model. The Orca Cloud Security Platform delivers the world’s most comprehensive coverage and visibility of all risks across the cloud. With continuous first-to-market innovations and expertise, the Orca Platform ensures security teams quickly identify and remediate risks to keep their businesses secure. Connect your first account in minutes: https://orca.security or take the free cloud risk assessment.

Read More

Spotlight

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewards of return business. We've

Resources