MARKETING DATA

Shoplazza Recognized in Top 3% of 2022 Google Premier Partners

Shoplazza | March 04, 2022

Shoplazza announced its Google Premier Partner status. This coveted partnership distinction is another growth marker that sets Shoplazza apart from its peers. Having enjoyed direct integration with Google since its inception in 2017, the upgrade places Shoplazza among the top 3% of Google's partnered tech innovators.

Shoplazza's Premier Partner status derives from its dedicated account servicing, commitment to product testing and development, and ability to deliver merchant success using advanced digital marketing strategies.

Together with Google, Shoplazza will help brands expand their global e-commerce footprint through continuous tech innovation and our improved partner ecosystem."

Jiho Chen, co-founder of Shoplazza

As a Premier Partner, Shoplazza is capable of consistently putting together AdWords campaigns that convert at a high level and empower its 360,000+ merchants in the fast-changing e-commerce space.

The Google Partners program has undergone significant changes, including advanced program requirements that elevated what it means to be a Premier Partner. Davang Shah, Senior Director, Google Ads Marketing, said Premier Partners stand out "based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow."

About Shoplazza
Established in 2017, Shoplazza is a trusted SaaS shopping cart solutions platform with a proven track record in cross-border eCommerce, offering comprehensive eCommerce solutions, including store set-up, email & social media marketing, global payments, warehousing, shipping, and real-time data analytics.

Shoplazza started by carving out a niche that it now owns, offering small and large businesses an easy way to build and grow online brands using the DTC (direct-to-consumer) or B2C (business-to-consumer) business model.

Spotlight

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.


Other News
CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

Read More

CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way ("Effortless Marketing"), today announced it has renewed its channel partner agreement with Microsoft for 2023. The Company has been part of the Microsoft Advertising Partner Program since September 2019 and has held the prestigious Microsoft Elite Partner status since February 2022 in recognition of its outstanding technological solutions and ability to drive unique advertisers to Microsoft Advertising. Omri Brill, Adcore's Chief Executive Officer, commented, "Microsoft has been an invaluable partner for us over the past four years. The collaboration between our Marketing Cloud technology and Microsoft Advertising platform creates a powerful offering that enables our growing customer base to seamlessly increase their presence in the digital marketplace. We look forward to the continued success of this partnership in 2023 and many years to come." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." ABOUT ADCORE Adcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner and TikTok Partner. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China. For more information about Adcore, please visit https://www.adcore.com/investors/, https://www.adcore.com/blog or follow us on LinkedIn. ABOUT AMPHY Founded in 2021 in the midst of the pandemic, Amphy is the world's most diverse 24/7 live online learning marketplace. With Amphy, learners can choose from thousands of classes across hundreds of categories to grow their passions and skills, expand their children's learning opportunities, and much more. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes accessible from 24/7, as well as join a growing community of lifelong learners. For more on Amphy please visit - https://www.amphy.com/ and https://blog.amphy.com/ or follow us on LinkedIn, Facebook, Instagram and YouTube.

Read More

CHANNEL PARTNERSHIPS

Bigger growth opportunities beckon for partners who rewrite the rules of cybersecurity with Infoblox

Infoblox | December 05, 2022

Infoblox Inc., the leader in cloud-first networking and security services, unveils its new partner program today, designed to maximize opportunities partners can secure and deliver. The Skilled to Secure trusted partner program reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. Infoblox BloxOne® is the first cloud-native platform delivering DDI (DNS, DHCP, and IPAM) and DNS data-enabled threat detections, and offers partners predictable, reliable renewal margins year after year. A Forrester Economic Impact Report found that BloxOne® Threat Defense can deliver a staggering 243% return on investment. Integrated into the security ecosystem, BloxOne® enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized, and remediated in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the competencies required to deliver BloxOne® and maximize its value for customers. Chris Millerick continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly skilled and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the competencies required to stand out and grow in the cybersecurity market.” Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration, “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds, and demonstration software. The Skilled to Secure program is built around three tracks designed to deliver support across the channel: Value-added Reseller and Systems Integrator, Service Provider, and Value-added distributor. Based on their track record and meeting the defined competency requirements, partners’ awarded level will be announced in May 2023. More information on the program, its structure, requirements, and benefits are available on the Infoblox website. About Infoblox Infoblox is the leader in next-generation DNS management and security. More than 13,000 customers, including over 75% of the Fortune 500, rely on Infoblox to scale, simplify, and secure their hybrid networks to meet the modern challenges of a cloud-first world. Learn more on our website.

Read More

CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

Read More

Spotlight

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

Resources