Channel Partnerships

Sevco Security Unveils New Channel Partner Program to Help Organizations of All Sizes Automate Discovery

Automate_Discovery_Remediation_Security_Gaps

Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners.

“We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.”

In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see?

Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected.

The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats.

The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024.

About Sevco Security

Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.

Spotlight

The advent of generative AI marks a pivotal moment for in-house legal teams. Like any emerging technology, it brings immense opportunities and risks. As teams adopt AI, a crucial question arises – how can we strategically harness its power? AI technologies like large language models offer the potential to transform workflows thr


Other News
Channel Partnerships

Strapi Launches Global Channel Partner Program for the Leading Open-Source Headless Content Management System

Strapi | December 05, 2023

Strapi, the leading open-source “headless” content management system (CMS), today announced the launch of Strapi’s Channel Partner Program, bringing together a large network of Solutions Partners and Resellers to help Strapi’s customers accelerate their time to value. This new program allows channel partners of all sizes to work closely with Strapi to bring highly personalized solutions to market. With a total addressable market of more than $21 billion in 2023 according to Statista, the time is ripe for better content management software. With 57 thousand stars on GitHub, 4 million annual downloads and hundreds of customers with many use cases across various industries, joining Strapi’s Partner Program is a massive opportunity for channel partners looking to modernize their software stacks. “The launch of the Strapi Partner Program marks a significant stride towards collaborative innovation,” said Pierre Burgy, CEO, Strapi. “This program is not just about bringing together the best in the field to make sure our customers get top-notch services, it's also an opportunity to shape the future of composable application development.” The Strapi Partner Program is designed to build a vibrant community around its CMS and help businesses of all types and sizes realize value more quickly. The program consists of two types of partners, each uniquely suited to support the varying needs across Strapi’s customer base: Solution Partners: These partners are crucial when it comes to customizing Strapi for individual business needs. Resellers: Our Resellers help bring Strapi to a wider audience, especially small and medium-sized businesses. At the moment, Strapi Partner Program includes more than 30 solutions partners and resellers including Smile, Successive Digital, DFX5, Notum and Dinkbit with more than 30 new partners applying to join the program every month. “Being part of Strapi's Partner Program is a strategic move for Successive Digital,” said Bikram Singh, Chief Technology Officer at Successive Digital. “It allows us to leverage Strapi's flexibility and scalability, providing our clients with tailor-made solutions that drive growth and efficiency.” About Strapi Strapi is the leading open-source headless CMS: 100% JavaScript / TypeScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel including websites, mobile apps, or connected devices. The remote company has employees in more than 20 countries and is scaling its team globally. Strapi is venture-backed by Accel, CRV, Flex Capital, Index Ventures, and Stride.VC as well as notable angel investors and open source experts.

Read More

Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

Read More

Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

Read More

Spotlight

The advent of generative AI marks a pivotal moment for in-house legal teams. Like any emerging technology, it brings immense opportunities and risks. As teams adopt AI, a crucial question arises – how can we strategically harness its power? AI technologies like large language models offer the potential to transform workflows thr

Resources