Search Engines Doing A Better Job Of Calling Out Paid-Search Ads

Laurie Sullivan | December 13, 2018

Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Google and Bing, and even Amazon have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from survey results released Thursday suggest improvements. In fact, 77% of people are confident they can identify paid search advertising, according to results from a Clutch survey. From our data, it appears that most people can distinguish between paid and organic search results, which means that they see value in paid search ads as long as they are relevant and compelling,” Clutch content developer and marketer Grayson Kemper wrote in an email to Search Marketing Daily. “This data should be a call-to-action for businesses to create transparent ads that directly respond to the sort of search queries they expect their target audiences to search.

Spotlight

It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.


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MARKETING ANALYTICS

CLG and Samsung Announce Marketing Partnership

Samsung | April 13, 2021

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MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

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CONTENT MARKETING

Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad | April 14, 2021

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MARKETING ANALYTICS

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martechtoday | March 30, 2021

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Spotlight

It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

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