Channel Partnerships

Scality revamps channel program, positioning partners for accelerated growth

Scality | July 05, 2022 | Read time : 05 min

Scality revamps channel program
Scality channel executives announced today that they've bolstered the company's partner program with new training enablement, incentives, additional support and renewed focus. These additions will position partners for accelerated growth as market trends indicate increased demand for multi-cloud and hybrid data flow strategies.

Click to Tweet: @Scality channel executives revamp partner program with new focus, support and incentives https://scality.com/press-releases/scality-revamps-partner-program #channel

To better support partners, Scality is rolling out an updated partner program that includes new sales and product enablement paths, deal protection and a partner portal. The program is structured to support growth so that new partners, coming in as a Scality Select Partner, have everything they need to start to build their practice and pipeline with Scality. Resources such as co-brandable campaign kits, market development funds and joint business planning are available right out of the gate. As the partnership grows, additional benefits such as higher margin protection, rebates and incentives will be made available, and partners will have the opportunity to be promoted to a Scality Elite or Global Elite Partner. Partners also will be able to earn competency badges to highlight their areas of expertise and differentiate themselves within the ecosystem.

This new program, coupled with the introduction of Scality ARTESCA last year, sets Scality partners up to offer true scalability to their customers and manage their data everywhere. ARTESCA uniquely combines lightweight, cloud-native object storage design with true enterprise-grade capabilities, providing a solution for both small footprints at the edge and scalability for the data center. Starting from 50TB and up, partners can now land more customers with Scality, and grow with the needs of their customers' business.

To reward partners for identifying and closing new deals in this segmentation, Scality has launched a new ARTESCA challenge program that offers incentives and includes the potential to win a trip to Mauritius. More information about this program is available here.

Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs.

Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners."  

Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so."

About Scality
Scality® storage propels companies to unify data management no matter where data lives — from edge to core to cloud. Our market-leading file and object storage software protects data on-premises and in hybrid and multi-cloud environments. With RING and ARTESCA, Scality's approach to managing data across the enterprise accelerates business insight for sound decision-making and maximum return on investment. To compete in a data-driven economy, IT leaders and application developers trust Scality to build sustainable, adaptable solutions. Scality is recognized as a leader by Gartner and IDC. Follow us @scality and LinkedIn. Visit www.scality.com, or subscribe to our company blog.

Spotlight

Turn data points into relevant people points. Good data only goes so far. You also need a robust customer intelligence solution to transform relevant insights into real-time action with engaging experiences. Adobe Real-Time Customer Data Platform is that solution. With it, you can collect, normalize, and unify your consumer and


Other News
Marketing Analytics

AdCellerant Reshapes Global Marketing with Generative AI Solutions

AdCellerant | September 20, 2023

On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape. Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked, In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide. [Source – Cision PR Newswire] Key Points from the Whitepaper: 1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually. 2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation. 3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk. 4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation. About AdCellerant AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.

Read More

Martech

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

Read More

Martech

CISO Global Launches Channel Program To Extend Reach Through Value Added Resellers, Managed Service Providers and Strategic Partners

GlobeNewswire | September 29, 2023

CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team. The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation. CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry. Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes: Marketing development funds Ongoing sales and technical training Dedicated channel account managers to support all aspects of the partnership Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management Significant reseller discounts, referral commissions and finders’ fees Channel marketing manager support with virtual and in-person events Partner portal that will launch in the first quarter of 2024 Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture. “We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.” “We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.” About CISO Global CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.

Read More

CRM

ZINFI Launches Innovative Generative AI Features for its PRM Platform

ZINFI Technologies, Inc. | September 07, 2023

ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management. This new set of tools will enhance ZINFI's enterprise clientele's ability to expedite and streamline the development of precisely targeted marketing content. It will also enable the utilization of internal content and partner-centric data to establish personalized guided routes for its partners while harnessing Microsoft Power BI and Copilot technology to gain insights into and enhance partner performance. Sugata Sanyal, Founder and CEO of ZINFI, highlighted that the new generative AI tools enable customers to significantly expedite their content creation capabilities while swiftly gaining insights into why certain partners with similar profiles outperform others. The primary goal is to assist customers in offering their partners more tailored pathways for enhancement, leveraging ZINFI's workflow automation and generative AI capabilities. The introduction of generative AI capabilities will initially be accessible solely through an early access program, with prioritized access granted to enterprise customers poised to derive the most significant benefit from their implementation. As Microsoft's generative AI tools continue to evolve, ZINFI plans to extend these platform enhancements to a broader customer audience. About ZINFI ZINFI Technologies, Inc., the frontrunner in Unified Channel Management (UCM) advancement, empowers vendors and their channel partners to achieve predictable and rapid profitable growth on a global scale. At ZINFI, a substantial opportunity exists to foster high-performing sales channels by implementing an accessible, comprehensive, and innovative SaaS Unified Channel Management automation platform. This platform effectively manages the entire partner lifecycle through four advanced SaaS applications - affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentive management automation.

Read More

Spotlight

Turn data points into relevant people points. Good data only goes so far. You also need a robust customer intelligence solution to transform relevant insights into real-time action with engaging experiences. Adobe Real-Time Customer Data Platform is that solution. With it, you can collect, normalize, and unify your consumer and

Resources