CHANNEL PARTNERSHIPS

RYU Apparel Highlights Its Backpack Category in a New Cross Channel Marketing Campaign

RYU Apparel | April 19, 2022

RYU Apparel
RYU Apparel Inc., award-winning urban athletic apparel, announced that it was launching a new, fully integrated, cross-channel marketing campaign for backpacks. It is a key category for RYU as a part of their bags and packs product line.

The global backpack market is expected to reach more than $2 billion USD in 2025, with a CAGR of 7.23% between 2020 and 2025. RYU will launch its new backpack campaign with the tagline “How Far Will You Go?” which aligns with their Movement Matters mantra. This will be their first campaign under the new Director of Marketing, Zachary Beers.

"We will execute an aggressive new digital marketing campaign to secure premium positioning for our content and reach a new target audience. Our social strategy will leverage key partners in new movement spaces so we can introduce RYU to an expanded audience, leading with one of our best product collections: backpacks."

Mr. Beers

RYU focuses on products for all who move, so their backpacks be an excellent medium in their movement-based storytelling. This position will help the brand create a visual aesthetic outside the company’s traditional approach and open it to a broader audience interested in relatable and authentic content and a great product experience.

In the next seven weeks, RYU will introduce its 7-item backpacks category with PPC ads and a new landing page so that interested buyers can have a great shopping experience on their e-commerce platform. A storytelling campaign will introduce a variety of uses for the backpacks based on core RYU activities like urban training, mountain biking, and travel. The content will be shared across paid, earned, and owned channels for maximum reach and engagement.  They will also publish sponsored content, articles, and contests on high-profile third-party sites to enhance their audience acquisition and create traffic on RYU’s e-commerce site.

Spotlight

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on.That’s a good thing and a bad thing. It’s good because it means there’s always more to learn. There are always new techniques to master, new technologies to try out. It keeps things interesting, and keeps your skill sets sharp and growing.


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MARTECH

Blancco Named Sustainability Innovator of the Year at Channel Partner Insight’s US MSP Innovation Awards

Blancco | June 03, 2022

Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, today announced that the company has been named Channel Partner Insight‘s Sustainability Innovator of the Year in the 2022 U.S. MSP Innovation Awards. The award competition celebrates dynamic companies who are serving as extraordinary examples of success in the American managed services market. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “What we’ve seen over the last year has shown us that more than ever, being innovative is a real differentiator for progress. Entries were extremely competitive, and those who won did so by proving they are truly galvanizing the channel to advance into new opportunities and growth. On behalf of the whole Channel Partner Insight team, I would like to share my warm congratulations to each and every winner in the U.S. MSP Innovation Awards 2022.” The U.N. has set a target to increase e-waste recycling to 30% by 2023 – a vital goal as toxic substances such as mercury, BFR, and CFS are found in many types of electronics and pose severe risk to human health. Unfortunately, organizations worldwide contribute to this problem, as many old devices are physically destroyed to prevent sensitive data from being recovered and used for malicious purposes. With sustainability objectives aligned with the U.N. Sustainable Development Goals, Blancco enables secure erasure of data bearing assets, which allows organizations to reduce physical destruction of devices, keep functional hardware in the circular economy, and minimize carbon emissions. In Blancco’s recent ESG report, the company shared that it had securely sanitized 54.5 million devices using its software in FY21. This translates to a potential e-waste saving of 150 million pounds and carbon savings of 12.4 billion pounds. To put these figures into context, one iPhone 12 Pro 512GB has carbon emissions of 242.5 pounds over its lifetime, with only 13% of the emissions from usage and the remaining footprint coming from manufacture, packaging, and transportation. All equipment sanitized by Blancco is safe for reuse or recycling with a certificate of erasure and a guarantee of compliance with global data security standards, thereby enabling organizations to find alternatives to destruction and meet their ESG goals. “Blancco is increasingly seeing a trickle-down effect whereby sustainability pushes people, people push buyers, and buyers push companies to reduce the impact of the technology industry on the planet,” said Christina Walker, Global Director of Channel at Blancco. “The IT channel plays a major role supporting customers’ efforts to build more sustainable businesses as growing numbers of channel partners hold subcontractors to account by requesting evidence of the work they are doing to mitigate and reduce their carbon footprint and employ more sustainable models of data and device lifecycle management. At Blancco, we are proud of how we help organizations meet their ESG objectives and honored to have been selected as the CPI Sustainability Innovator of the Year.” Blancco is among the first recipients of the London Stock Exchange (LSE) Green Economy Mark, an accreditation awarded to companies listed on the LSE’s main and AIM markets that generate at least 50% of total annual revenues from products and services that contribute to the green economy. Blancco was also recently named a winner in the Sustainable Service category of the 2021 SEAL Business Sustainability Awards, an honor given to companies that showcase innovative services that set a new standard for sustainability. About Blancco Technology Group Blancco Technology Group (AIM: BLTG) provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably. Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.

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CONTENT MARKETING

ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry.

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CHANNEL PARTNERSHIPS

Liongard Named Best MSP Business Support by Channel Partner Insight

Liongard | June 01, 2022

Liongard, an automation platform for managed services providers (MSPs), today announced that it has been named Best MSP (managed services provider) Business Support by Channel Partner Insight US MSP Innovation Awards. The MSP Innovation Awards celebrate the dynamic companies who are serving as extraordinary examples of success in the American managed services market. Liongard was named the Best MSP Business Support for going above and beyond in providing tangible assistance to MSPs that has been invaluable over the past year, demonstrating a proven track record of raising the bar on support and collaboration with MSPs. Liongard was recognized for its innovation, forward thinking across the industry, as well as its proven track record for helping partners grow. Liongard has defined a new segment focused on unified visibility through automated data aggregation across an MSP’s operations. The company unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “This recognition is another validation of our team’s unwavering commitment, steadfast dedication and laser focus on innovation and excellence in serving our partners to help drive them to amazing outcomes.” About Liongard Liongard is the only automation platform that delivers unified visibility across the IT stack, transforming complex IT system data into a unified, actionable source of intelligence. Liongard is comprised of a passionate group of people from the MSP industry, committed to the continual improvement of its products and relationships with its partners. Nearly 2,000 of the best-run MSPs rely on Liongard to power the systems for their end customers every day. For more information, please visit www.liongard.com.

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CHANNEL PARTNERSHIPS

BlueCat announces all new business will flow through its worldwide channel partner program

BlueCat | June 09, 2022

BlueCat Networks, the Adaptive DNS™ company, today announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management (together known as DDI) solutions. All new business will flow through its channel partner program, effective immediately. “Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand.” Both new and existing partners will benefit from the following enhancements: Lucrative incentives and minimum-guaranteed margins; An expanded educational and certification process that will support customers by delivering implementation and support services for BlueCat technology; New toolkits to support sales in North America, Europe, the Middle East, and Latin America; Customized plug-and-play marketing campaigns and content that will enable partners to market BlueCat solutions to their existing and prospective customers; and a Revamped partner portal that makes it easier to access key product information and resources needed to close deals. “Success for our customers means having a resilient network that’s secure and flexible enough to innovate and adapt,” said Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3. “This program makes it easier to show customers how BlueCat’s solutions can tame the network complexity they’re facing, especially in the cloud.” “Network infrastructure is the bedrock of every enterprise and that’s what makes BlueCat’s increased commitment to its channel partner program so promising,” said Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland. “We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management.” About BlueCat BlueCat is the Adaptive DNS™ company. The company’s mission is to help the world’s largest organizations thrive on network complexity, from branch to the enterprise to the cloud. To do this, BlueCat re-imagined DNS. The result – Adaptive DNS™ – is a dynamic, open, secure, scalable, and automated resource that supports the most challenging digital transformation initiatives, like adoption of hybrid cloud and rapid application development. Learn more at bluecatnetworks.com.

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Spotlight

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on.That’s a good thing and a bad thing. It’s good because it means there’s always more to learn. There are always new techniques to master, new technologies to try out. It keeps things interesting, and keeps your skill sets sharp and growing.

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