MARKETING DATA

Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer.

Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies.

Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency.  As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California.

Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer."

When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace.

Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable."

Clint McKinlay, Ruby Ribbon CEO

About Ruby Ribbon
Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.

Spotlight

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sale item or promotion. Send the newsletter to all of the contacts on your list. Peek at the reporting. Note that opens and clicks are about the same as last month. Focus on other duties until next month, when it’s time to send another newsletter.


Other News

loanDepot promotes Min Kim to EVP, Marketing and Analytics

loanDepot | March 07, 2022

Min Kim, a 10-year veteran of Team loanDepot who has been a key driver of the company's direct lending marketing organization, has been promoted to EVP, Marketing and Analytics. In his new role, Kim will be responsible for delivering marketing analytics and insights for all channels to optimize return on marketing funnel performance. "For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers, Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry." loanDepot Founder and CEO Anthony Hsieh As EVP, Marketing and Analytics, Kim will lead loanDepot's performance marketing, marketing analytics and business intelligence functions to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating marketing campaigns. "It's been an exciting decade as a member of Team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO's vision," said Kim. "I look forward to taking on my new role, leading the Marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate." Having founded the company to reimagine a greatly outdated mortgage lending experience, Hsieh, together with leading industry talent—including Kim—have built loanDepot into a category leader that is now the No. 2 nonbank retail mortgage lender in the country. Min joined loanDepot in 2012 as director of risk monitoring and reporting, building a robust risk reporting infrastructure for the company. He transitioned to marketing analytics in 2015 and quickly built his team, which implemented a new data visualization platform, earning Kim a fast promotion to SVP of Marketing Analytics. Prior to his work at loanDepot, Kim held roles in risk management for Hyundai Capital America and LendingTree Loans. About loanDepot loanDepot is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster and less stressful to purchase or refinance a home. Today, as the nation's second largest retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional and national philanthropic efforts.

Read More

CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

Read More

CHANNEL PARTNERSHIPS

NFINIT Boosts Channel Program with New Director of Channel Sales, Bradley Craig

NFINIT | January 13, 2022

NFINIT, a leading provider of hybrid cloud solutions, connectivity, and colocation, announces the addition of a new Director of Channel Sales. Bradley Craig joins NFINIT with over 13 years of experience in the technology industry, primarily working with cloud and managed service providers such as Veeam and Insight. Coming in at No. 27 in the 2021 Channel Futures MSP 501 rankings, and No. 3 in California, NFINIT offers a fast-growing, well-recognized channel program. At NFINIT, our team sets us apart, so we're always looking for the best talent in the industry. Bradley's extensive experience and passion for partner relationships makes him a great fit for our consultative approach. It was an easy choice to bring him on board, and we look forward to leveraging his expertise for continued growth." Phil Kenney, NFINIT's CEO Before joining the NFINIT team, Craig spent over a decade in leadership and business development roles at Insight, a Fortune 500-ranked global technology provider, and Veeam, a leader in backup, recovery, and data management solutions. With his primary focus being to develop and maintain positive strategic relationships, these roles provided Craig the opportunity to work with companies such as IBM, Verizon, Conduent, and more. "Great partnerships have been at the core of my career," said Craig. "NFINIT has an excellent reputation in the industry and has already created strong partnerships that I look forward to fostering and building in the years to come. I encourage any downstream channel partners who are looking for innovative, reliable tech solutions backed by expert, consultative support to reach out to me." Based in Tucson, Ariz., Craig has received various industry accolades, including Veeam's 2020 North America Field Sales Rep of the Year and Insight Enterprises' 2015 MSP Field Rep of the Year. About NFINIT NFINIT provides full stack technology services, including connectivity, colocation, and enterprise-class cloud. Every workload has unique challenges, and NFINIT's consultative approach and focus on innovation ensures that we deliver the best customized environment, every time. Serving thousands of clients worldwide from our home base in San Diego, NFINIT aims to fulfill our clients' technology roadmap with best-in-breed solutions and expert support.

Read More

MARKETING STRATEGY

SkillGigs, Inc. Announces Leadership Expansion

SkillGigs, Inc. | January 21, 2022

SkillGigs, Inc. announces additions to the leadership team. Additions include President Stephen Saville, President of Digital Brad Hill, and Vice President of Marketing Amanda Betts. Saville will serve as the SkillGigs' president, providing strategic and operational oversite for the company in addition to serving as a member of the company's board of directors. For 30 years, Saville has built, led, and sold staffing and workforce management organizations. Previously, Saville served as group president for Cross Country Healthcare assisting its CEO and executive team. Prior to this, Saville served as president of CareerStaff Unlimited. Other previous roles include serving as SVP of Workforce Solutions, leading Genesis Healthcare; the largest provider of post-acute skilled nursing care. Also, Saville has worked with leading private equity firms providing operational consultancy on key projects. Saville earned a B.S. in Business Administration and a B.A. in Political Science from Cabrini University. He also earned his Juris Doctor from Widener University. Division President of Digital Brad Hill will provide strategic and operational oversite for the technology business. Over a 25-year career, Hill has acquired global experience in design and execution in business development, leadership, operations, and strategic consulting within the IT industry. For 19 years, Hill worked for the Allegis Group, primarily with TEKsystems, where he was an instrumental member of the team that helped scale TEKsystems to over $700mm in revenue. Hill also served as senior vice president of Experis, where he was responsible for over $300mm in revenue. Hill earned his B.S. Science in Biology from Southwest Baptist University. VP of Marketing Amanda Betts will provide leadership for all marketing functions for the company. Most recently, Betts has served in key marketing roles for two of the world's largest staffing companies, Randstad and ManpowerGroup. At Randstad, Betts served as VP of brand providing enterprise marketing campaigns along with all brand content and digital marketing. At ManpowerGroup, Betts served as the director of North America marketing and was responsible for all marketing strategy including increasing digital marketing efficiencies. Betts earned her B.A. in Advertising and Public Relations from the University of Wisconsin-Oshkosh. This is an exciting time as these leaders are among the top in the industry. By adding 'Top 100 Leaders' with institutional leadership, extensive knowledge of connecting talent with opportunities, outstanding operational expertise, as well as entrepreneurial spirit, we will deliver continuous innovation." Kashif Aftab, Founder and CEO of SkillGigs

Read More

Spotlight

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sale item or promotion. Send the newsletter to all of the contacts on your list. Peek at the reporting. Note that opens and clicks are about the same as last month. Focus on other duties until next month, when it’s time to send another newsletter.

Resources