Martech
Awin Global | September 27, 2023
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year.
The Solution: Choice, Control, Customization and ROI
Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors.
Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency.
ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin.
"Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way."
To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem
About Awin
Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.
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Martech
PR Newswire | November 01, 2023
Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success.
The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean.
Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction."
The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space.
Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry.
Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212.
In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants.
For more information on this year's Global Performance Marketing Awards, check out the full list of winners here.
About Everflow
Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.
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Martech
GlobeNewswire | September 29, 2023
CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team.
The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation.
CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry.
Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes:
Marketing development funds
Ongoing sales and technical training
Dedicated channel account managers to support all aspects of the partnership
Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management
Significant reseller discounts, referral commissions and finders’ fees
Channel marketing manager support with virtual and in-person events
Partner portal that will launch in the first quarter of 2024
Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture.
“We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.”
“We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.”
About CISO Global
CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.
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Martech
Asimily | October 12, 2023
Asimily has introduced its channel partner initiative, 'Launch.' This innovative program is designed to equip global technology and service providers, security resellers, and managed service providers (MSPs) with the comprehensive resources required to offer Asimily's revenue-generating solutions to their clientele.
The experienced security channel team at Asimily is supporting 'Launch,' with Peter Hancock, Vice President of Global Channel Sales and Strategic Partnerships, in charge. The program is specifically designed to bolster Asimily's channel-focused go-to-market approach.
Peter Hancock said, The financial and reputational costs of data breaches and ransomware attacks via internet-connected devices and equipment are growing quickly. Our partner-friendly solutions enable security resellers, MSPs, and integrators to mitigate those risks, keep their clients from becoming the latest headline, and grow revenue with a program that is focused on making them successful.
[Source – Globe Newswire]
Asimily finds all internet-connected devices and equipment in different networks using data from the devices, algorithms, and already-set-up device profiles. So, the solution makes it easier to manage vulnerabilities in a structured way, speeds up the analysis of possible exploits, and automatically ranks threats to help with forensic incident response while keeping business operations running as smoothly as possible.
Russell Feldman, Senior Vice President of Global Sales at Asimily, emphasized that IoT device fleets in organizations play a vital role, serving as critical assets on which employees and customers rely daily. He highlighted that Asimily's central mission is to protect these complex networks and data robustly. 'Launch' is instrumental to success in collaboration with growth partners worldwide. This new program is designed to provide the necessary scale and insights, offering innovative IoT security solutions that empower current and potential customers to address security threats consistently.
About Asimily
Asimily, a leader in risk management platforms, specializes in fortifying IoT devices across various sectors, including medical, diagnostic, life sciences, pharmaceutical, and enterprises. The company's core mission is to equip businesses with proactive, efficient, and easily accessible cybersecurity solutions, enabling them to safeguard their digital assets effectively. Asimily's offerings encompass a range of critical capabilities, including inventory and visibility, vulnerability mitigation, threat detection and incident response, and risk modeling.
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