Groupon | June 15, 2022
Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences.
“We have amazing talent within our Product and Engineering organization, and I believe that we can do a better job leveraging our significant tech assets to create value for all of our stakeholders,” said Sachin Devand, CTO, Groupon. “Currently, our platform is too big and too complex, and this is prohibiting us from moving as quickly as I think we can to launch new products and features. So, I’ve empowered the entire tech organization to challenge our long-held thought process of creating a new service for every nuance and fundamentally rethink how we structure our platform––only building and supporting what’s mission critical to drive Groupon’s business forward.”
Devand, who was appointed to the CTO role in May after serving as a consultant since February, is working with the Product and Engineering organization to improve its operating processes and streamline Groupon's tech platform. Some of the team’s big 2022 initiatives include:
Embracing Agility - Reorienting the product engineering organization to be more customer centric. Product roadmaps will better align with providing specific customer solutions, more quickly. To that end, the entire team is embracing Agile software development methods, doing rapid delivery of features versus traditional methods that can take years. In addition, the team uses OKRs (Objectives and Key Results) to prioritize these features every 90 days.
Migrating to the Cloud - To date, Groupon has moved nearly 75% of its data center capabilities to the cloud. Groupon is already gaining operational benefits from the move to the cloud, including better monitoring, observability, elasticity and ease of deploying infrastructure. Once the migration is complete, the cloud will enable Groupon to scale infrastructure up and down as the needs of the business change, which should provide even more flexibility and cost savings. The cloud also enables Groupon to use cloud-native services that can unlock additional automation opportunities throughout the company’s marketplace.
Re-architecting Services - The company is re-architecting its services, taking stock of which services are required and which ones can be combined or eliminated. At the start of the year, there were about 700 services operating behind the company’s global marketplace platform, which is too complicated and big for Groupon’s needs. As the move to the cloud continues, Groupon intends to move to a domain-driven design model which will allow for a more nimble architecture with significantly fewer services.
Leaning into Automation - Groupon is automating processes throughout the entire business to create efficiencies and improve productivity. For example, the company is scaling its self-service automation features to enable more merchants to join the Groupon marketplace without human touch. At the end of the first quarter, 65% of new campaigns in North America were created using Groupon’s merchant self-service tool that enables businesses to create and edit campaigns. From a customer perspective, Groupon is doing more to automate insights from search data to create a feedback loop with the company’s sales teams to ensure that its marketplace has the right inventory in the right places.
When this work is completed, these actions should significantly reduce the size of Groupon’s tech platform and allow it to accelerate its pace of product development focused on building a larger and more differentiated inventory base and launching products to support better customer and merchant experiences.
Groupon (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value.
Blancco | June 03, 2022
Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, today announced that the company has been named Channel Partner Insight‘s Sustainability Innovator of the Year in the 2022 U.S. MSP Innovation Awards. The award competition celebrates dynamic companies who are serving as extraordinary examples of success in the American managed services market.
“We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green.
“We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “What we’ve seen over the last year has shown us that more than ever, being innovative is a real differentiator for progress. Entries were extremely competitive, and those who won did so by proving they are truly galvanizing the channel to advance into new opportunities and growth. On behalf of the whole Channel Partner Insight team, I would like to share my warm congratulations to each and every winner in the U.S. MSP Innovation Awards 2022.”
The U.N. has set a target to increase e-waste recycling to 30% by 2023 – a vital goal as toxic substances such as mercury, BFR, and CFS are found in many types of electronics and pose severe risk to human health. Unfortunately, organizations worldwide contribute to this problem, as many old devices are physically destroyed to prevent sensitive data from being recovered and used for malicious purposes. With sustainability objectives aligned with the U.N. Sustainable Development Goals, Blancco enables secure erasure of data bearing assets, which allows organizations to reduce physical destruction of devices, keep functional hardware in the circular economy, and minimize carbon emissions.
In Blancco’s recent ESG report, the company shared that it had securely sanitized 54.5 million devices using its software in FY21. This translates to a potential e-waste saving of 150 million pounds and carbon savings of 12.4 billion pounds. To put these figures into context, one iPhone 12 Pro 512GB has carbon emissions of 242.5 pounds over its lifetime, with only 13% of the emissions from usage and the remaining footprint coming from manufacture, packaging, and transportation. All equipment sanitized by Blancco is safe for reuse or recycling with a certificate of erasure and a guarantee of compliance with global data security standards, thereby enabling organizations to find alternatives to destruction and meet their ESG goals.
“Blancco is increasingly seeing a trickle-down effect whereby sustainability pushes people, people push buyers, and buyers push companies to reduce the impact of the technology industry on the planet,” said Christina Walker, Global Director of Channel at Blancco. “The IT channel plays a major role supporting customers’ efforts to build more sustainable businesses as growing numbers of channel partners hold subcontractors to account by requesting evidence of the work they are doing to mitigate and reduce their carbon footprint and employ more sustainable models of data and device lifecycle management. At Blancco, we are proud of how we help organizations meet their ESG objectives and honored to have been selected as the CPI Sustainability Innovator of the Year.”
Blancco is among the first recipients of the London Stock Exchange (LSE) Green Economy Mark, an accreditation awarded to companies listed on the LSE’s main and AIM markets that generate at least 50% of total annual revenues from products and services that contribute to the green economy. Blancco was also recently named a winner in the Sustainable Service category of the 2021 SEAL Business Sustainability Awards, an honor given to companies that showcase innovative services that set a new standard for sustainability.
About Blancco Technology Group
Blancco Technology Group (AIM: BLTG) provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably.
Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.
Liongard | June 01, 2022
Liongard, an automation platform for managed services providers (MSPs), today announced that it has been named Best MSP (managed services provider) Business Support by Channel Partner Insight US MSP Innovation Awards. The MSP Innovation Awards celebrate the dynamic companies who are serving as extraordinary examples of success in the American managed services market.
Liongard was named the Best MSP Business Support for going above and beyond in providing tangible assistance to MSPs that has been invaluable over the past year, demonstrating a proven track record of raising the bar on support and collaboration with MSPs. Liongard was recognized for its innovation, forward thinking across the industry, as well as its proven track record for helping partners grow.
Liongard has defined a new segment focused on unified visibility through automated data aggregation across an MSP’s operations. The company unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience.
“We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO.
“We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “This recognition is another validation of our team’s unwavering commitment, steadfast dedication and laser focus on innovation and excellence in serving our partners to help drive them to amazing outcomes.”
Liongard is the only automation platform that delivers unified visibility across the IT stack, transforming complex IT system data into a unified, actionable source of intelligence. Liongard is comprised of a passionate group of people from the MSP industry, committed to the continual improvement of its products and relationships with its partners. Nearly 2,000 of the best-run MSPs rely on Liongard to power the systems for their end customers every day. For more information, please visit www.liongard.com.
Nucleus Research | June 29, 2022
The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “We found companies across all industries plan to increase personalization in marketing messages through customizations based on AI and ML capabilities within their marketing automation platform."
Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months.
Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle, Salesforce, and SugarCRM.
The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring.
Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include ActiveCampaign, Act-On, Keap, Mailchimp, and Zoho due to their ease of use.
Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are Demandbase, Drip, Klaviyo, and Sendinblue.
About Nucleus Research
Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.