MULTI CHANNEL MARKETING

Relevize Raises $6M Seed Round to Continue Expanding Channel Activation Platform

Relevize, Insight Partners | October 20, 2022 | Read time : 06:30 min

Relevize Raises $6M Seed Round
Relevize, the category leader in channel activation, announced today that it has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform's engagement and reporting capabilities. Relevize is currently hiring for roles in marketing, product, and engineering as it looks to expand the team.

Relevize is the only platform that accelerates channel partner sales by giving software providers and their partners the ability to generate pipeline through digital acquisition channels. Started in 2020, Relevize automates the distribution of lead generation programs across digital platforms, including LinkedIn and Facebook, for channel partner programs. During the pandemic, channel marketing teams lost their most effective tactic to generate pipeline: in-person events. Leading software providers are also putting an increased emphasis on growing their channel sales as they look to shift revenue from direct to indirect. Consequently, channel marketing teams are left searching for new tactics to hit larger revenue goals. With Relevize, customers are able to pivot to partner-led digital distribution channels to efficiently generate pipeline.

"The Relevize platform is producing some of the highest quality leads of any program we have in place to support partner pipeline acceleration," said Cindi Johnson, Senior Director, Global Partner Marketing at New Relic. "We see this platform as high potential and will continue using it as one of several key tactics to make a significant impact on our partners' business success."

Through the platform, software providers and their partners engage, track, and attribute leads to increase the return on investment from co-op and MDF funds. In the last year, Relevize customers, which include New Relic, Chili Piper, and WatchGuard Technologies, Inc, have realized a 20x multiple on ad spend to pipeline generated and an increase of 550% in pipeline generated through the platform in the last year.

"Channel-led GTM and digital-first marketing strategies are becoming need-to-have for enterprise companies to hit revenue targets. With this tactical shift, the transition of channel partners from strictly implementation partners to revenue generators is becoming critical, and we see Relevize as a catalyst for this transition," said Julian Marcu of Insight Partners. "Relevize is pioneering a new category in the channel-led GTM tech stack, and is generating significant ROI for its customers and their partners via time-savings, visibility, and net-new lead generation."  As part of this round, Julian Marcu of Insight Partners will be joining the Relevize Board of Directors.

"Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize.

"Channel marketing teams lack the tools to excel in their roles, and Relevize looks forward to continuing to bring world-class technology to help them achieve their revenue goals. We could not be more excited to work with Insight Partners on the next phase of Relevize's growth," said Michael Nardella, CEO & Co-founder of Relevize. "Insight Partners has been a catalyst for numerous pioneers in the sales and marketing software space, and we look forward to partnering with them as we continue to grow."

About Relevize
Relevize is the only partner activation platform built for sellers and partners to maximize their channel sales revenue. Most solutions focus on direct sales but now that companies are putting a stronger emphasis on scaling through their partner networks, they need better support. By automating partner campaigns, Relevize enables channel sales teams to efficiently scale and increase visibility into their partner generated pipeline.

About Insight Partners
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2022, the firm has over $80B in regulatory assets under management. Insight Partners has invested in more than 700 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and Palo Alto. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with right-sized, right-time practical, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.

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CHANNEL PARTNERSHIPS

Adcore Announces Renewal of Microsoft Advertising Partnership Agreement for 2023

Adcore, Amphy | November 08, 2022

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way ("Effortless Marketing"), today announced it has renewed its channel partner agreement with Microsoft for 2023. The Company has been part of the Microsoft Advertising Partner Program since September 2019 and has held the prestigious Microsoft Elite Partner status since February 2022 in recognition of its outstanding technological solutions and ability to drive unique advertisers to Microsoft Advertising. Omri Brill, Adcore's Chief Executive Officer, commented, "Microsoft has been an invaluable partner for us over the past four years. The collaboration between our Marketing Cloud technology and Microsoft Advertising platform creates a powerful offering that enables our growing customer base to seamlessly increase their presence in the digital marketplace. We look forward to the continued success of this partnership in 2023 and many years to come." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." Nigel Leggatt, Director, Partner Sales - EMEA at Microsoft, added "I'm delighted to see the continued success of our channel partnership between Microsoft Advertising and Adcore. Adcore is growing internationally and attracting clients across multiple industries that will benefit from Microsoft Advertising product integration across Adcore's solutions. Adcore has become a strong and valued partner and we can't wait to see where the future of this partnership takes us." ABOUT ADCORE Adcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner and TikTok Partner. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China. For more information about Adcore, please visit https://www.adcore.com/investors/, https://www.adcore.com/blog or follow us on LinkedIn. ABOUT AMPHY Founded in 2021 in the midst of the pandemic, Amphy is the world's most diverse 24/7 live online learning marketplace. With Amphy, learners can choose from thousands of classes across hundreds of categories to grow their passions and skills, expand their children's learning opportunities, and much more. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes accessible from 24/7, as well as join a growing community of lifelong learners. For more on Amphy please visit - https://www.amphy.com/ and https://blog.amphy.com/ or follow us on LinkedIn, Facebook, Instagram and YouTube.

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MARKETING ANALYTICS, SOCIAL MEDIA MARKETING, EVENT MARKETING

DCUC Partners With OMNICOMMANDER for Best-in-Class Website Design, Marketing, and Cybersecurity

OMNICOMMANDER | December 14, 2022

OMNICOMMANDER INC. and the Defense Credit Union Council (DCUC) have teamed up to provide best-in-class web design, marketing, and cybersecurity offerings for credit unions embarking on their journeys to digital transformation. This partnership will focus on helping credit unions meet the needs of all generations by providing beautifully branded marketing content and accessible websites that promote the acquisition, retention, and engagement of credit union members. As an industry leader in credit union marketing, OMNICOMMANDER provides partners full-service access to marketing solutions, customizable products and services, and award-winning website design tailored for credit unions seeking to enhance their members' experience. The partnership between OMNICOMMANDER and DCUC is rooted in both companies' dedication to serving those who serve our country. The company is also a two-time recipient of the HIRE Vets Gold Medallion Award – the only federal-level veterans' employment award that recognizes a company or organization's commitment to veteran hiring, retention, and professional development. "I'm extremely excited about this partnership, as it's undoubtedly a natural fit. OMNICOMMANDER is a veteran-owned and operated organization that also employs many military spouses and family members," says Isham. "The members of the credit unions that the DCUC serve look a lot like the staff here. We understand those members because we are those members. Col. Hernandez runs a world-class organization that, like OMNICOMMANDER, is completely focused on the interests of our credit unions. Additionally, as a result of this partnership, we are offering a 10% discount to DCUC members." "DCUC is always looking for ways to enhance member value. Our partnership with OMNICOMMANDER, and their forward-thinking approach, will offer our members expert knowledge and resources in advancing their technology and website design. This partnership also supports us to provide the best member value to the credit unions we serve," DCUC President/CEO Anthony Hernandez. About OMNICOMMANDER OMNICOMMANDER is a veteran-owned and operated website design, marketing, and cybersecurity company that provides a comprehensive suite of digital marketing solutions focused on the credit union industry. For the first time in history, credit unions now can partner with a single company to create, host, and manage their digital branch and integrated service offerings within one complete ecosystem- including adaptable online forms, a car buying solution, an ATM locator, and live-agent chat support- all powered by a team that exceedingly understands the needs of credit union members. In addition to world-class service, OMNICOMMANDER products and services are mobile-responsive and built with the highest level of attention to accessibility and ADA compliance to garner increased brand awareness and reach the widest audience possible.

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CHANNEL PARTNERSHIPS

StormForge Extends Kubernetes Efficiency at Scale to More Enterprises Than Ever Before with New Channel Partner Program

StormForge | November 11, 2022

StormForge, the leader in cloud-native application performance testing and resource optimization, today announced its Channel Partner Program. The StormForge Channel Partner Program focuses on providing distributors, resellers and other partners with the most effective resources to put the StormForge machine learning-based optimization platform within every enterprise's reach. The Channel Partner Program complements the StormForge Cloud Provider Alliance Partner Program, which includes highly collaborative relationships with industry powerhouses such as AWS, Microsoft Azure and Datadog. New partners include CLIMB, Amazic and SIOS. Resellers include A-Var, Oteemo, Mobia and Ahead. "The Kubernetes developer and user communities are incredibly large and diverse - and they're growing rapidly. So it's natural for us to design a Channel Partner program that extends the reach of StormForge's patent-pending machine learning technology to as many enterprises as possible," said Amy Medeiros, Head of Marketing, StormForge. "StormForge optimizes Kubernetes at scale in ways that no other solution can. We want to help as many customers as possible achieve success with their Kubernetes journey, and that means arming our partners with game-changing solutions that make that process as smooth and effective as possible. The Partner Program keeps customer relationships front and center, while also offering a simple, collaborative, and rewarding experience for our partners." The StormForge Partner Program consists of solutions, training including hands-on certification and tools that enable its partners to offer customers the most effective platform for optimizing Kubernetes at scale. Partners gain access to an exclusive partner portal, deal registration, integrated campaign kits, sales tools, technical training support, sales incentives and a dedicated StormForge Certified Kubernetes expert. "Kubernetes performance and optimization is one of the most challenging things our customers are navigating in today's enterprise environments, and being able to offer StormForge gives us such a strong opportunity and position to support them," said Frank Shepherd, VP of Engineering, A-Var. "StormForge's platform delivers that magic combination of increased efficiency and higher performance that results in our customers' ability to innovate." "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge's machine learning technology combined with its holistic approach that spans production and non-production environments makes Kubernetes resource optimization a reality for a lot of our customers for the first time. Working with StormForge is a strategic move that we expect to drive real impact for our customers." StormForge's flagship product, StormForge Optimize Live, delivers ML-powered Kubernetes resource optimization through analysis of observability data, intelligent recommendations, and automated action based on that analysis. The ML focus goes beyond cost or performance alone, optimizing both at any scale to enable intelligent business decisions with minimal trade-offs. Just last month, the platform added the industry's first bi-dimensional Kubernetes pod autoscaling, which minimizes cloud waste during the autoscaling process without sacrificing application performance. This powerful platform puts the best possible offerings in the hands of partners and resellers, whose customers need flexibility across cloud environments and the ability to optimize in production and non-production environments. Purpose-built for Kubernetes, StormForge runs in any CNCF-certified distribution and integrates easily with existing Kubernetes environments, including all Kubernetes cloud services, management platforms and observability solutions. It also enables fast time-to-value with one-click deployment and continuous, automated Kubernetes resource optimization. "We sincerely welcome this partner program. StormForge's M/L technology is essential for using the container platform technology that is indispensable for DX. This is because it not only increases the productivity of container utilization engineers, but also optimizes the infrastructure resources used. SIOS Technology, Inc.has had a strong relationship since StormFoge was founded. Through this Programme, SIOS Technology Corp. is promoting the further advancement of the Cloud Native in the Japanese market," said Minoru Aoki, Vice President, SIOS Technology, Inc. For more information about the Channel Partner Program, please visit: https://www.stormforge.io/company/partners/ About StormForge StormForge brings together world-class data scientists and software engineers to enable businesses to drive breakthrough IT and operations efficiency. The StormForge Platform is set apart by its unwavering focus on building AI-powered software products that are designed to help people, not replace them. The StormForge Platform uses enterprise grade performance testing coupled with machine learning to drive major application performance gains and cost reductions in complex environments. In February 2020, StormForge announced funding from Insight Partners to accelerate the growth of its Platform. StormForge was founded in 2015 and is based in Boston and Washington, DC. Learn more at www.stormforge.io.

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MARTECH, CHANNEL PARTNERSHIPS

Acceleration Partners Strengthens Its Influencer Offerings with Strategic Acquisitions

Acceleration Partners | December 06, 2022

Acceleration Partners (AP), the leading global partnership marketing agency, today announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry's first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. The deal makes Acceleration Partners the world's only agency with the ability to deliver end-to-end affiliate, influencer, and partnership services at scale. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. Influencer Response and Volt both bring significant strengths to the Acceleration Partners platform. These include Volt's unique influencer amplification capabilities, which marry influencer content with powerful paid social strategies to drive additional awareness and maximize impact across channels, and Influencer Response's advanced influencer program management capabilities that enable brands to effectively run and measure large-scale influencer campaigns. "Influencer and affiliate marketing are converging now more than ever. We're excited to join forces with Acceleration Partners to improve our collective value by offering a full suite of integrated solutions that help brands take their performance-based programs to the next level," said Josh Butowsky, Founder of Influencer Response. "We are thrilled to have the opportunity to partner with Acceleration Partners and offer our expertise in influencer amplification," said Ryan Waranauskas, founder of Volt. "By joining under one company, we are creating a one-stop shop with the potential to revolutionize partnership marketing." About Acceleration Partners Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the "Best Affiliate and Partner Marketing Agency" category. Acceleration Partners manages programs in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners' fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

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There’s a lot of brand protection vendors out there. Here’s how to choose the right one. In this guide, you’ll learn: How to protect your brand beyond the perimeter – from the outside-in Five essential criteria to evaluate in a brand protection vendor How to create a brand protection strategy without overburdening your security

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