MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

Channels
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app.

Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates.

Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks.

Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints."

Vlad, CEO of RedTrack

With RedTrack App, Shopify store owners have:

  • Accurate attribution reports across all channels that match Shopify sales report;
  • Sales data sent back to advertising channels for better ad optimization and machine learning;
  • Easy no-code setup.

By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

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CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

Bigger growth opportunities beckon for partners who rewrite the rules of cybersecurity with Infoblox

Infoblox | December 05, 2022

Infoblox Inc., the leader in cloud-first networking and security services, unveils its new partner program today, designed to maximize opportunities partners can secure and deliver. The Skilled to Secure trusted partner program reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. Infoblox BloxOne® is the first cloud-native platform delivering DDI (DNS, DHCP, and IPAM) and DNS data-enabled threat detections, and offers partners predictable, reliable renewal margins year after year. A Forrester Economic Impact Report found that BloxOne® Threat Defense can deliver a staggering 243% return on investment. Integrated into the security ecosystem, BloxOne® enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized, and remediated in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the competencies required to deliver BloxOne® and maximize its value for customers. Chris Millerick continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly skilled and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the competencies required to stand out and grow in the cybersecurity market.” Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration, “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds, and demonstration software. The Skilled to Secure program is built around three tracks designed to deliver support across the channel: Value-added Reseller and Systems Integrator, Service Provider, and Value-added distributor. Based on their track record and meeting the defined competency requirements, partners’ awarded level will be announced in May 2023. More information on the program, its structure, requirements, and benefits are available on the Infoblox website. About Infoblox Infoblox is the leader in next-generation DNS management and security. More than 13,000 customers, including over 75% of the Fortune 500, rely on Infoblox to scale, simplify, and secure their hybrid networks to meet the modern challenges of a cloud-first world. Learn more on our website.

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MARTECH

Tufin Appoints e92plus as a UK Distributor to Support Channel Growth

Tufin | November 17, 2022

Tufin®, the leader in network security policy management, today announced it has appointed e92plus to build its channel presence in the UK. e92plus is a leading UK cybersecurity distributor working with more than 1,200 VARs, MSPs, SIs and CSPs. It is credited with having launched some of the biggest names in cybersecurity and has transformed distribution - especially around cloud security and managed services. As a channel-first provider, Tufin is experiencing significant growth, driven by increased demand for policy-based support to manage network complexity, as enterprises navigate the challenges of cloud growth, cloud migration and hybrid infrastructures. Tufin selected e92plus for its specialist security focus, its large ecosystem of partners, and its track record in building out new sales opportunities for vendor partners in the UK. Nick Lowe, VP Sales Europe for Tufin, said:“Our aim is to focus on investing in the channel to expand and support further growth. This partnership is a big step in the next stage of growth for Tufin and will help us to build new opportunities with a wide network of channel partners. We chose e92plus because it’s a security-first organisation and one of the most innovative distributors in the marketplace. It has a wide reach within the systems integration markets and its technical expertise and excellence is fully aligned with our own aims to develop mutual pipelines, with logo acquisitions in areas that we don’t currently see coverage. Our channel partners focus on Tufin being a game-changer for complex enterprises and e92plus will help us reach further and wider - particularly in its UK market - enabling us to support our channel partners throughout the whole sales cycle.” Mukesh Gupta, e92plus CEO and co-founder, said: “As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending." Mukesh Gupta, e92plus CEO and co-founder, said:“As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending. We see huge opportunities in simplifying the management of those cybersecurity policies, and Tufin is a perfect fit. Their channel-first approach resonates with our partner community, and their approach to automation and agility helps our partners demonstrate tangible ROI and benefits while delivering their own technical services.” Tufin currently boasts the broadest integration across the security and networking ecosystems. The company’s latest release, TOS R22-1, includes expanded Microsoft® Azure native firewall integration, CI/CD integration for continuous compliance enforcement, as well as added support for Check Point® Inline Layers and Palo Alto Networks® Panorama™. About Tufin Tufin is the leader in network security policy management. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About e92plus For e92plus, it’s all about being channel-first. Since we started over 30 years ago, we’ve been dedicated to empowering our partners and helping them accelerate their business growth. We’re now the UK’s biggest dedicated cybersecurity VAD. For our reseller partners, our expertise in cybersecurity has helped them protect thousands of organisations across the UK, with our in-house teams supporting our channel community every step of the way. With a portfolio that includes the most exciting, innovative and disruptive technology in cybersecurity – from market leaders to start-ups, we’re committed to delivering outstanding value to our thousands of customers with a channel-first approach. We’re also helping our partners build their managed services practices, and embrace the cloud marketplace revolution through our dedicated e92msp and e92cloud divisions. Learn more at www.e92plus.com.

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Spotlight

After a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, 2023 could be another difficult year for our economy. But as we have seen from previous economic downturns, a recession can be an opportunity instead of a threat. After all, companies like Microsoft, Instagram, and Air BnB w

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