MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

Channels
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app.

Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates.

Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks.

Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints."

Vlad, CEO of RedTrack

With RedTrack App, Shopify store owners have:

  • Accurate attribution reports across all channels that match Shopify sales report;
  • Sales data sent back to advertising channels for better ad optimization and machine learning;
  • Easy no-code setup.

By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

Spotlight

A recent Campaigner survey indicates that marketers should establish mobile email marketing strategies early to ensure optimal revenue during the upcoming holiday shopping season. The survey also identified key drivers in motivating consumers to open promotional emails on their mobile device.


Other News
CHANNEL PARTNERSHIPS

Tinuiti Named Microsoft Agency Partner of the Year

Tinuiti | February 17, 2022

Tinuiti became the first independent performance marketing agency to win the Microsoft Agency Partner of the Year award for demonstrating excellence in engagement, revenue growth, and depth of partnership across all of Microsoft Advertising. It is the first time Microsoft honored an independent agency since it first created the award six years ago. Tinuiti's decades plus partnership with Microsoft Advertising has transformed over the years to meet the ever-evolving needs of the digital advertising landscape, to earn the reputation as early and extensive adaptors of new products that deliver the best performance results for their established and emerging roster of clients. With 32% year-over-year growth with Microsoft Advertising, Tinuiti showed clear intentions of continuing to grow the partnership into 2022. This year's awards theme was "Together we are Limitless," to reflect the powerful impact that key partnerships have had this past year, amid continued uncertainty and renewed opportunities. As the first independent agency to win Agency Partner of the Year, we're extremely honored to be recognized for driving innovation, efficiency and growth for our clients. As an independent firm, we are able to provide a limitless approach to what's possible, to deliver the strongest brand performance and ROI for our clients. We value the Microsoft partnership, one that has been a true collaborative exchange to help solve complex business issues for our clients and who has been there as we grew to become the largest independent performance marketing agency." Obele Brown-West, Tinuiti's Chief Solutions Officer Tinuiti and Microsoft Teams leveraged the firm's proprietary, award-winning technology, Mobius, a suite of AI-enabled marketing intelligence and media activation technology, to unify data sources into an ecosystem where data is interconnected to provide a truly unified marketing strategy. Tinuiti's Media teams utilized Mobius to re-forecast during uncertain times and pivot ad strategy quickly as the pandemic and societal events required brands to shift course frequently. "Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for Tinuiti with the Agency Partner of the Year. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption." – Sean O'Connor, International Marketing Director at Microsoft Advertising. Tinuiti has built strong relationships with all the major tech platforms as a charter member of the Amazon Advertising Agency Partner Network; Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner and the first independent agency in the US to receive official TikTok Marketing accreditation. Tinuiti has experienced rapid expansion, growing seven-fold in size since 2017. Tinuiti welcomed nearly 700 new employees in the last 12 months, nearing 1,100 in headcount, a 59% year-over-year increase. The firm has consistently been on the forefront of emerging spaces years ahead of the competition—from Amazon and Retail Media, to being a respected industry thought leader on data privacy, to breaking out ahead on streaming advertising. The company is currently hiring for multiple roles across divisions to keep pace with growth. About Tinuiti Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and Aemail marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

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CONTENT MARKETING

Steinreich communications acquires leading south african digital marketing agency

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa. Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production. Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes. "Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market. President and CEO Stan Steinreich "I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future." Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients. Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.

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MARKETING STRATEGY

Reprise Named to Ad Age Best Places to Work 2022

Reprise | January 25, 2022

Reprise, the performance marketing and eCommerce specialty agency of the IPG Mediabrands network, announced it was named to the Best Places to Work 2022 list by Ad Age, an influential publication that reaches key decision makers and disruptors across the marketing and media landscape. In this annual ranking of companies that lead the industry in areas including company culture, leadership, pay, and workplace benefits, Reprise was awarded for its high overall scores amongst companies with more than 200 employees. This award was chosen by the people who experience the company most closely. Ad Age conducted an analysis of survey responses from employees and questionnaires filled out by employers to determine the winners. The full list of winners is available in the print issue and online. Our team at Reprise makes our workplace what it is today and are helping to shape it for the future. We are in a unique position where our agency’s success is fueled both by the relationships with our clients and the strength of our partnerships across our network. Thank you and congratulations to our employees on earning this recognition, which is a celebration of their creative approach to our business and commitment to a vibrant and inclusive culture.” David Mataranglo, US CEO, Reprise Ad Age Best Places to Work 2022 honors 50 companies that did a standout job over the past year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. Reprise continued to grow at an accelerated pace through new business and organically, while the agency also welcomed talented new hires across the U.S. amidst a highly competitive marketplace. From senior leaders to early career professionals to career changers, Reprise attracted nearly 300 people to its community of specialists developing and applying their crafts in search, social, SEO, experience, commerce, media, and more. Together the team delivered industry award-winning work and created Flow for clients. Despite the pandemic’s difficulties, the Reprise team rose up to support each other, gave back to those in need, reconnected, and engaged on issues that mattered in the world and in their daily lives. Their joy and resilience also made it among the Best Places to Work. “The advertising business saw a healthy comeback and ad tech firms and health care agencies thrived, making 2021 a decidedly strong year for the industry,” said Dan Peres, associate publisher and editor-in-chief, Ad Age. “The pandemic continued to impact—and permanently change—how we work, and this year’s Ad Age Best Places to Work winners created the right culture and opportunities for their teams.” Ad Age’s Best Places to Work Methodology Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. About Reprise Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 45 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, please visit www.reprisedigital.com now. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.

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CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius

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Spotlight

A recent Campaigner survey indicates that marketers should establish mobile email marketing strategies early to ensure optimal revenue during the upcoming holiday shopping season. The survey also identified key drivers in motivating consumers to open promotional emails on their mobile device.

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