Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. be bought on a reservation basis. can be sold only on a reservation basis. Advertisers interested in buying ad space for this format should contact Reddit Advertising.