Scorpion | July 22, 2020
The Hermes Creative Awards are here again, and this year, and as always, they’re recognizing individuals and organizations from all around the world for creating best-in-class marketing and communications.
We are excited to celebrate with seven Scorpion clients whose websites have been recognized in the 2020 Hermes Creative Awards. These clients have proven leadership within their respective industries for their ability to provide high-quality website experiences and better connect their target clientele with the information and services they need.
SOCIAL MEDIA MARKETING
Twitter | December 01, 2021
India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns.
Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies like Google, Microsoft, and Adobe.
Jack Dorsey, the former CEO of Twitter, has handed over the reign to Parag Agarwal. He has been a part of the organization for over a decade. He managed machine learning, revenue, consumer engineering and assisted with audience growth. Parag handled the 'Bluesky' project marvelously, the decentralized program which was introduced in 2019. In addition, Parag incredibly managed products strategy, promotional strategy, and the large-scale password security issue during his career.
On the appointment of Parag as the CEO of Twiter, Dorsey said, "He's been my choice for some time given how deeply he understands the company and its needs. He has been behind every critical decision that helped turn this company around, not only that, Agrawal has been around when the company was nothing like it is today and had fewer than a thousand employees."
Parag has committed himself to enhance Twitter's potential by maintaining data security, designing effective campaigns, and utilizing cutting-edge technologies. As a result, the company expects a tangible result with its CEO change, taking Twitter to the next level as all other social platforms compete to be the best.
Amidst receiving millions of congratulatory posts, netizens spiced up his previous tweets by creating various types of memes. This increased audience engagement as he mentioned social issues unbiased and fearlessly.
April Six | June 17, 2020
IOHK, the R&D and product engineering company creating Cardano, the world’s most sustainable blockchain, has appointed April Six to lead its global communications and PR work after a competitive process. Established in 2014 by Ethereum co-founder Charles Hoskinson, IOHK builds cryptocurrencies and blockchains for governments, corporations and academic institutions. In addition, the company is committed to using peer-to-peer innovations to provide 21st century-standard services to the 3 billion people worldwide who don’t have them; including financial services, identity ownership, asset ownership and supply chain security.
April Six | June 07, 2020
MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH. MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science and mobility agency April Six tasked with engaging audiences across all of its vertical markets. This will comprise acting as a central hub for MSC Software’s global marketing teams in order to provide central content, which will then be adapted for individual territories worldwide.