QYOU Influencer Marketing Group Enters the Gaming World
QYOU Media Inc | May 10, 2021
QYOU Media Inc. confirmed today that its award-winning U.S.-based influencer marketing division has secured several new campaigns for the second quarter of 2021, including a promotion for the major gaming franchise "Resident Evil Village." Gaming has become a priority market for the company due to its overwhelming success among millennials and Gen-Z customers alike. Kyle Scott, previously of NRG Esports, was newly appointed as QYOU Media's Vice President of Global Partnerships to help lead this endeavor.
"We're thrilled to be expanding our expertise to the video game industry by bringing entertainment properties to life on TikTok," said Glenn Ginsburg, President of QYOU Media Influencer Marketing Group. "Our momentum will begin in Q2 2021 with several new ventures and collaborations, and creating the first-ever TikTok channel for Resident Evil, unquestionably one of the world's most legendary franchises, is a true privilege and a lot of fun! We are excited to level up with a series of gaming alliances that will rival our commercial success with motion picture studios."
According to IDC data, worldwide video game sales will increase by 20% to $179.7 billion in 2020, rendering the gaming industry more profitable than the global movie and North American sports industries combined. Growth has been seen in all demographics and gaming segments, including consoles, hardware, and smartphones. Resident Evil is Capcom's best-selling franchise, with over $1.4 billion in sales, as well as the best-selling horror franchise in gaming history. It has spawned live-action film series, animated films, television, comic books, comics, audio dramas, and other forms of media and merchandise.
QYOU Media CEO and Co-Founder Curt Marvis said, "Glenn and his team have an unparalleled track record of success, and taking it to the field of gaming is a significant boost to our rapidly expanding business. We have a strong belief in the tremendous potential of our influencer marketing business in the United States and India, particularly as this type of marketing becomes more important to brands and advertisers around the world. What is rapidly becoming known as the Creator Economy is a briskly growing market in which we believe we can see tremendous growth in the coming months and years."
About QYOU Media
QYOU Media is a content production and distribution company based in India and the United States that produces and distributes content produced by social media stars and digital content developers. In India, they curate, manufacture, and distribute premium content for cable and satellite television, OTT, and mobile platforms, including television networks and VOD. We oversee influencer marketing programs for large film studios and brands in the United States. QYOU Media's millennial and Gen Z-focused content, established and produced by industry veterans from Lionsgate, MTV, Disney, and Sony, reaches over 710 million consumers worldwide.