MARKETING DATA

PostcardMania Posts New C-Level Executive, Chief Experience Officer, in Renewed Push to Continually Improve Campaign Results

PostcardMania | February 15, 2022

PostcardMania, the $83.9MM small business-focused marketing company, has announced a new C-level executive role, its Chief Experience Officer, to further improve client experience and campaign results with the firm. This move will help PostcardMania better leverage its marketing technologies and customer service platforms to meet the needs of clients seeking to maximize campaign results, value and efficiency.

This new client-centric role will be filled by 12-year PostcardMania veteran, Jackie Payson Wirsing, who began with the company in 2010 as Director of New Products. In this role, she worked with Chief Marketing Officer Sarah Kicinski to implement new digital products, integrating them into PostcardMania's flagship multi-channel marketing product, Everywhere Small Business. Their efforts, coupled with the product's accessibility to small business owners, made Everywhere Small Business a nationally recognized product.

Wirsing then transitioned to Director of Process Improvements, where she worked directly with Founder/CEO Joy Gendusa. In this role, she streamlined internal processes to improve efficiencies for staff and clients alike. This experience will prove valuable moving forward as Chief Experience Officer.

In a continued push to become the nation's top results-driven marketing company for US-based small businesses, Wirsing's primary responsibilities will be twofold:

  • Client Experience: Wirsing will focus on making the customer journey with PostcardMania as streamlined and efficient as possible to ensure clients save time without sacrificing results. A 2017 study revealed that 72% of small business owners feel overwhelmed by all of the roles and responsibilities they have to take on every week, putting time at a premium for business owners.
  • Campaign Success: Wirsing will lead efforts to help ensure client campaigns are met with success and a positive return on investment, a pivotal role in PostcardMania's core purpose — to help small businesses grow through effective marketing. Her team will work closely with PostcardMania's developers and its Success Department to implement new and improve existing technologies to attain this goal.


Our dedication to making sure every client's campaign is set up for success is what sets PostcardMania apart from other marketing companies. Every single member of our team understands our purpose and plays their part in making it happen. In this new role, I'll have guiding hand in figuring out how I can help each department and division work more effectively and efficiently towards that goal, and that's exciting." She continued, "I'm all about our small business clients at the end of the day and helping them make their goals a reality with affordable marketing that generates results."

Jackie Payson Wirsing

When asked for comment, Gendusa said, "This new position was a natural evolution for PostcardMania that stems from our central purpose — to give small businesses access to marketing technology that helps them expand their businesses and allows them to focus on what they do best — whether that be practicing as a dentist, running a swimming pool company, or anything in between!"

PostcardMania's growth has skyrocketed over the last two years, with earnings up 31% in 2021 and nearly 100 new hires added since May 2020, establishing the company as the Tampa metro's largest marketing company in 2021.

About PostcardMania
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together.

Spotlight

Check out these interesting tips from Campaigner Email Marketing on how to get a better return on your transactional email messages, which include welcome emails, invoices, delivery confirmations, password resets, account statements, thank you notes, and more.


Other News
MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

Read More

MARTECH

Holder Launches Out of High Alpha, Powering Customer Data for the Tokenized World

Holder, High Alpha | June 21, 2022

Holder, a web3 CRM and marketing automation platform, is announcing its public launch today. The platform leverages crypto wallet data, social and community insights and first-party data to help web3 businesses understand their customers and build better relationships. Holder is the first CRM to focus exclusively on tokenized commerce, web3 communities and non-fungible token (NFT) projects, an industry that saw over 200X growth from 2020 to 2021 and is expected to grow by $147 billion from 2021 to 2026. The company is led by CEO and Co-Founder Drew Beechler, and is the first web3 business to launch out of High Alpha. Beechler is a tenured marketing executive and brand-builder, previously leading the marketing organization at High Alpha since its inception. He also comes to the role with deep experience in both CRM and marketing technology platforms, with a background at ExactTarget and Salesforce and having started numerous marketing and sales software startups during his time at High Alpha. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “Nothing like our platform exists today to help web3 companies harness the power of their on-chain customer data. We believe we can be one of the single-most impactful pieces of technology for web3 businesses to grow, understand and engage with their customers for years to come.” The Holder platform consists of three main components: a wallet data platform, a web3 CRM and a workflow and automation engine to power marketing and community-building. Today, Holder is primarily serving tokenized communities, decentralized autonomous organizations (DAOs), web3 software companies and NFT projects, including those being launched from enterprise consumer brands. “We believe there is a massive opportunity to build breakout software companies that serve the web3 industry,” said Kristian Andersen, Partner at High Alpha. “We are already seeing the demand for enterprise-grade tools that reimagine the way we sell, market and support customers in a decentralized world.” Early Holder launch partners include NFT projects and DAOs such as Woodies, Krause House, The Tick3t, PixelBeasts, JUMP DAO, mems and BitlectroLabs (Dreamers and Dreamloops), along with projects launched by consumer brands like Cameo Pass. "We are always looking for ways to get a better pulse on our community and engage with them in more ways than one," said Oliver Maroney, the GM of Web3 at Cameo and Co-Founder of Cameo Pass. "Web3 is about community, so a platform that can give us more tools to help us manage our community just made too much sense." Holder is currently in private beta with a number of launch partners and plans to release the product publicly later this year. Holder is currently adding companies to their beta waitlist and hiring across engineering and customer success. Learn more and sign up at holder.xyz. About Holder Holder is a web3 CRM and marketing automation platform that powers customer data for the tokenized world. The platform helps web3 communities, decentralized autonomous organizations (DAOs) and other NFT projects, including those from enterprise consumer brands, capture, understand and engage with their communities. For more information visit holder.xyz. About High Alpha High Alpha, based in Indianapolis, is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information visit highalpha.com or follow on Twitter @highalpha.

Read More

CRM

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards. This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

Read More

BRAND KEYS 2021 CUSTOMER LOYALTY ENGAGEMENT INDEX

Visibility Public Relations | January 25, 2021

Pandemic Creates Ultimate Stress Test For Brands Brands that Pass Loyalty Test with A+ Include: Apple, Discover, Amazon, Hyundai, Fox News, Avis, Clorox, Konica-Minolta, State Farm and Dunkin’ NEW YORK, NY, JANUARY 25, 2021 – Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The national survey, conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com), found that while the pandemic claimed many business and brand fatalities, customer loyalty was not among them. The Ultimate Loyalty Stress-Test “The new CLEI survey found 2020 marketplace rigors created two loyalty challenges for brands,” noted Robert Passikoff, Brand Keys founder and president. “First, how to enhance brand-to-consumer emotional engagement and, second, how to leverage brand values to best meet customers’ expectations.” This year, to graphically illustrate brand loyalty rankings, Brand Keys created a series of emotional engagement/expectation quadrant maps to delineate brand loyalty positions in the marketplace based on the two stress-test dynamics. Loyalty Positions On Loyalty Map The 2021 CLEI examined 94 categories and 855 brands. Brands representative of each of the quadrant values included: The Loyalty Map Multiple Each quadrant on the map represents a combination of values related to predictive loyalty drivers: Emotional Engagement and Meeting Customer Expectations. “Ideally,” said Passikoff, “You want consumers to feel your brand engenders high emotional engagement and meets their expectations as completely as possible. Brands able to do that are six times more likely to create loyal customers, and loyal customers are six times more likely to give a brand the benefit of the doubt in tough circumstances.” Customer Desire and Brand Delivery “Emotional engagement, the result of effective marketing communications that increases a brand’s equity, results in customers behaving more positively toward the brand,” noted Passikoff. “Consumer expectations, a key dimension of customers’ brand belief-systems, are unconstrained customer desires. Expectations increase on average 22 percent a year, yet brands typically manage to achieve only a seven percent increase – a big gap between customer desires and brand promises to deliver. Broken Supply-Chains = Lack of Availability, Not Lack of Loyalty “Desperate times calls for desperate choices due to lack of product availability, and purchase of ‘new’ or ‘alternative’ brands represents basic need, not a lack of customer loyalty. During pandemics consumers will compromise, but they still continue to demand that their expectations be met,” noted Passikoff. “But lack of product availability does not denote a decline of brand loyalty. Yes, being in-stock matters as regards sales, but loyal customers are more likely to stick with their favorite brands through difficult times and, in a more stable marketplace, will wait for them or will actively seek them out.” “What’s incontrovertible is that the 2021 Customer Loyalty Engagement Index confirms brands that best meet consumers’ expectations, and are capable of sustaining emotionally engaging relationships, always see enhanced loyalty – and the market share and profits that come with it,” added Passikoff. A complete list of the CLEI’s 94 categories, and the brands exhibiting the highest loyalty focus via emotionally-engaged customers and an ability to best meet customer expectations can be found at https://brandkeys.com/customer-loyalty-engagement-index/ For more information about a specific category or sector, or specific brand rankings and diagnostics, please contact Leigh Benatar at leighb@brandkeys.com Methodology For the 2021 CLEI survey, 75,804 consumers, 16 to 65 years of age from the nine US Census Regions, self-selected categories in which they are consumers and brands for which they are customers. This year Brand Keys examined 94 categories and 855 brands. Forty (40%) percent were interviewed by phone and sixty (60%) percent were interviewed online. Brand Keys uses an independently-validated research methodology that fuses emotional and rational aspects of the categories, identifies four category-specific path-to-purchase behavioral loyalty drivers, and identifies the values that form the components of each driver, along with their percent-contribution to engagement, loyalty, and profitability. This year Brand Keys organized brand loyalty standings via psycho-emotional loyalty mapping to identify where brand-specific loyalties fall, help visualize loyalty decision-path, and clarify brand positions in the marketplace. Consisting of two axes, one representing the degree of emotional engagement a brand engenders and the second, a measure of the brand’s ability to meet customer expectations, allow brands to focus marketing efforts to better manage loyalty and competitive challenges. Brand Keys’ research technique, a combination of psychological inquiry and statistical analyses, has a test/re-test reliability of 0.93 and produces results generalizable at the 95% confidence level. Brand Keys loyalty assessments correlate with positive consumer behavior in the marketplace at the 0.80+ level. It has been successfully used in B2B, B2C, and D2C categories in 35 countries. Contact: Visibility Len Stein lens@visibilitypr.com 914.527.3708

Read More

Spotlight

Check out these interesting tips from Campaigner Email Marketing on how to get a better return on your transactional email messages, which include welcome emails, invoices, delivery confirmations, password resets, account statements, thank you notes, and more.

Resources