Piano Announces New Digital Analytics Solution, Challenging Google and Adobe
Piano | September 21, 2021
Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.
Piano Analytics is also privacy-centric — built to comply with the strictest privacy laws in the world — and is the only major analytics provider to receive an exemption from the French administrative body CNIL, allowing Piano to collect analytics without first requiring user consent. The platform can easily define a virtually unlimited number of custom events, dimensions and metrics, providing the most relevant reporting on key performance indicators without sacrificing data quality or privacy.
"We've always been focused on helping our clients understand their customers and make data-driven decisions. But up until now, there has been a virtual monopoly of legacy analytics tools that have been using bad data — they are too complicated and too limited to adapt to today's sophisticated digital channels," said Trevor Kaufman, CEO of Piano. "Aligning an organization on one set of numbers is the first step to getting an organization aligned on one set of decisions. We believe Piano Analytics is the best way to accelerate that path to transformation."
Existing analytics tools do not allow the flexibility to modify, delete or transport data once it's imported. A minor error could force an organization to delete an entire dataset, wasting data teams' time when they could be helping their colleagues understand relevant insights. Piano Analytics is built on Snowflake, providing the efficiency to run incredibly sophisticated analytics queries at industry-beating costs and the ability to laser-target individual data for modification or deletion when needed.
Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano's clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction. Piano's global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by Red Herring, World Economic Forum, Deloitte and the Business Intelligence Group.